Russia March 2026: Toyota, Belgee up, Tenet plateaus

Tenet holds 9.9% of the Russian market in March.

Russian new car sales advance 30.6% year-on-year in March to 104,278 units, however this is mainly catching up on lost ground as March 2025 was off -45.5% on the year prior. The year-to-date tally tilts into positive for Q1 at +7.3% to 264,909. Once again Lada (-0.1%) vastly trails its home market to 24.1% share vs. 31.5% in March 2025. Haval (+50.7%) surges ahead at #2 with 14.2% share, the carmaker’s highest so far this year. Newcomer Tenet, a China-Russia joint venture assembling rebadged Chery vehicles at the Kaluga plant previously owned by Volkswagen, may have plateaued at 9.9% share vs. 10.8% last month and 11.1% in January. Geely (+23.6%) is back above sister brand Belgee (+113.5%) while Toyota (+150.8%) soars to 7th place with 2.7% share for an 8th straight Top 10 finish. Jaecoo (+48.5%), Solaris (+37%) and Jetour (+25.8%) also impress in the remainder of the Top 10.

Model-wise, the Lada Granta (-7.8%) continues to skid and sees its share go from 13.4% a year ago in March 2025 to just 9.5% this month. It is however better than the 9.1% of February and the 9.4% of January. The Haval Jolion (+39.9%) is back up to #2, edging past newcomer Tenet T7 down one spot on February to #3. The Lada Vesta (-40.5%) climbs back up three ranks on last month to #4 but still implies year-on-year. Excellent performances below by the Belgee X50 (+97.7%), Haval M6 (+69.8%) and Lada Niva Travel (+43.8%).

Previous month: Russia February 2026: Mazda up to record 6th place, Tenet T7 up to #2

One year ago: Russia March 2025: Market implodes -45.5%, Solaris in Top 10

Full March 2026 Top 10 brands and models below.