Malaysia January 2026: Proton at 29.2% share, places Saga at #1 and e.MAS 7 at #5

The Proton Saga holds 15.2% of the Malaysian market in January.

67,540 new light vehicles hit Malaysian roads in January, a sturdy 24.3% year-on-year improvement. We have some movement in the brands charts, with Perodua (+12.4%) trailing the market to 38.7% share vs. 41.7% over the Full Year 2025. Proton (+103.9%) is the performer of the month, doubling its sales year-on-year to reach a stunning 29.2% share vs. 14% in December and 17.6% over the FY2025. Toyota (-20%) is relegated to a distant third place above Honda (-15.1%) also freefalling. Chery (+79.5%) excels at #5, with BYD (+80.8%) the only additional Top 10 member to beat the market. Jetour is up five spots on last month to a record 11th place.

We have a big event in the models charts: the Proton Saga shoots up 130.6% to lead the way with a stunning 15.2% share, partly thanks to a facelift launched last December. This is the first time since we started following Malaysia monthly in August 2024 that the Saga is #1, and most probably the first time in many years. Although it is down to #2, the traditional leader, the Peridua Bezza (+65.1%) also has a fantastic month at 12.5% share vs. 9.6% in December. The Perodua Axia (-7.3%) and Myvi (+8%) follow, both disappointing. Another Proton makes itself noticed: the new e.MAS 5 is up 53 ranks on last month to a record 5th position with 4.5% share, by far the best-selling BEV in the country. The new Perodua Traz (aka Toyota Yaris Cross) also breaks into the Top 10 for the first time at #8, with the Proton X50 (+72%) and S70 (+41.6%) also justifying the brand’s surge.

Previous post: Malaysia 2025: Record market for 4th straight time, Perodua Bezza signs 3rd win in a row

One year ago: Malaysia January 2025: Perodua Axia snaps first place, Proton eMas 7 launches

Full January 2026 Top 51 All brands and Top 210 All models below.