Canada February 2025: Hyundai (+6.5%), Mazda (+11.9%), Lexus (+9.5%) defy market off -8.2%

Hyundai Elantra sales are up 38.8% in February.

Impending US tariffs on Canadian exports throw a cloak of uncertainty for the light vehicle market in the coming months. For now, February figures show a dreadful -8.2% year-on-year evolution to 122,000 estimated by Desroriers Automotive. A main explanation for this fall is the end of Federal and Quebec EV incentives. However let’s keep in mind February 2024 was a record month so the comparison set is very high, and the SAAR remains at a very solid 2 million units for the month. Year-to-date volumes are down just -0.8% to 240,000 units.

Looking at OEMs still communicating monthly results, all the main ones are in negative: Hyundai-Kia resists best at -1.9% while Toyota Motor is at -20.2% and Honda Canada at -7%. As for brands, Toyota sinks -24.2% but Hyundai gains 6.5%. Honda (-6.4%) falls less than the market unlike Kia (-10.9%). Mazda (+11.9%) and Lexus (+9.5%) shine while Subaru (-1.8%) and Volvo (-4.3%) contain their drop.

Model-wise, the Toyota RAV4 (-28.7%) is in complete freefall but still easily remains above its archenemy the Honda CR-V (-8.5%) performing better. The Hyundai Tucson (+8.7%) and Subaru Crosstrek (+3.4%) defy the negative market with year-on-year upticks. Further down, the Kia Sorento (+184.6%), Mazda CX-50 (+81%), Hyundai Santa Fe (+82.8%), Hyundai Elantra (+38.8%) and Subaru Forester (+9.8%) stand out.

Previous month: Canada January 2025: Hyundai up 30.3%, Toyota down -12.5%

One year ago: Canada February 2024: Record market up 24.4%, SAAR at highest in 6 years

Full February 2025 sales for selected OEMs, brands and models below.