Belgium January 2025: BMW breaks share record again in weak market (-13%)

BMW holds 14.8% of the Belgian new car market in January, a new record.

It’s a very slow start of the year for the Belgian new car market, off -13% year-on-year in January to 40,594 units. Note though that January 2024 was up 17.1% on the year prior. More than ever BMW (+10.3%) is the dominant force in Belgium, even reaching a record 14.8% share for the month. It eclipses its previous best of 14.6% reached last September. This is a level equivalent to the level Renault or Peugeot in neighbouring France. Although down year-on-year, Mercedes (-5%) posts a strong 9.1% share, up from 7% over the Full Year 2024. Reversely Volkswagen (+6.4%) and Dacia (+8.7%), although very solid year-on-year, each drop two spots on December to #3 and #4 respectively. Audi (-46.7%) is hit hard at #5 while Renault (+16.9%) is the only remaining Top 10 member in positive just as Volvo (-54.5%) disintegrate. Citroen (+49.5%) and Hyundai (+18.1%) shine below. Notice also Tesla off -44.8% to #15.

Previous post: Belgium Full Year 2024: BMW and X1 best-sellers again

One year ago: Belgium January 2024: BMW, Audi, Mercedes on top, market soars 17.1%

Full January 2025 Top 65 All brands ranking below.