Belgium October 2026: Kia, BYD, Leapmotor stand out in weak market

Kia sales are up 34.3% year-on-year in October

Belgium new car sales disappoint in October at -5.9% year-on-year to 31,949 units, leading to a year-to-date tally off -1.5% to 352,323. This month 61% of sales go to fleets while 39% go to private buyers. BEVs account for 48.5% of the market, with petrol at 31.3%, HEV at 13%, PHEV at 5.2% and diesel at 1.5%. BMW (-1.5%) remains the favourite carmaker at 10.4% share, distancing Volkswagen (-3%) and Mercedes (+1.7%). In fact the Top 5 is identical to the YTD order with Peugeot (-11%) and Renault (-2.7%) in tow. Kia (+34.3%) impresses and is up two spots on September to #6 vs. #9 so far this year. Citroen (+13.3%) is the only additional gainer in the Top 10 just as Dacia (-48.6%), Audi (-31.8%) and Toyota (-16%) all implode. Further down, Leapmotor (+322.8%), BYD (+83.4%), Porsche (+36.2%), Mini (+29.5%) and Mazda (+29.4%) stand out.

Previous month: Belgium September 2026: BEVs at record 50.9% share, BMW iX3 #1 over Q3

One year ago: Belgium October 2025: MG, Hyundai, Dacia among rare gainers in market off for 19th straight month

Full October 2026 Top 69 All brands ranking below.

Belgium October 2026 – brands:

PosBrandOct-26%/25Sep2026%/25PosFY25
1BMW3,30810.4%– 1.5%138,52710.9%+ 1.1%11
2Volkswagen2,7878.7%– 3.0%429,4558.4%– 13.4%22
3Mercedes2,5508.0%+ 1.7%225,2927.2%– 6.1%33
4Peugeot1,9756.2%– 11.0%622,8936.5%+ 9.2%47
5Renault1,9656.2%– 2.7%520,9986.0%– 3.4%56
6Kia1,3564.2%+ 34.3%813,7853.9%+ 1.9%911
7Audi1,3474.2%– 31.8%1020,5895.8%– 15.9%64
8Toyota1,2894.0%– 16.0%1113,5213.8%– 20.0%108
9Dacia1,1763.7%– 48.6%916,6264.7%– 27.4%75
10Citroen1,1443.6%+ 13.3%1410,5343.0%– 2.9%1314
11Skoda1,1273.5%– 32.9%716,2194.6%+ 9.2%89
12Volvo1,0963.4%– 35.5%1212,2423.5%– 13.6%1110
13Hyundai9953.1%– 23.2%1510,1082.9%– 10.6%1412
14BYD8382.6%+ 83.4%137,5092.1%+ 111.6%1722
15Ford 8182.6%– 20.0%179,4962.7%– 15.8%1513
16MG7852.5%– 4.8%217,4052.1%+ 83.2%1819
17Mini7382.3%+ 29.5%167,1672.0%+ 11.5%1918
18Opel7072.2%– 19.1%189,3932.7%+ 7.5%1616
19Mazda5241.6%+ 29.4%194,0061.1%+ 39.7%2226
20Tesla4881.5%+ 14.6%311,1323.2%+ 41.8%1215
21Suzuki4111.3%+ 0.2%203,6391.0%+ 0.7%2321
22Leapmotor3891.2%+ 322.8%223,0460.9%+ 359.4%2434
23Porsche3611.1%+ 36.2%282,4760.7%– 22.0%2623
24Nissan3581.1%– 38.8%274,1651.2%– 40.2%2117
25Jaecoo3421.1%+ 327.5%232,1950.6%+ 353.5%2937
26Cupra3121.0%+ 40.5%262,9200.8%– 5.6%2525
27Fiat3071.0%– 15.0%244,2091.2%+ 37.0%2024
28Xpeng2620.8%+ 201.1%312,0100.6%+ 103.0%3033
29Jeep2400.8%+ 87.5%322,4700.7%+ 28.7%2729
30Geely2200.7%new255310.2%new41 –
31Honda1950.6%+ 7.7%351,7930.5%+ 14.7%3330
32Omoda1900.6%+ 475.8%301,5660.4%+ 373.1%3439
33Seat1840.6%– 11.5%332,2100.6%– 25.2%2827
34Zeekr1510.5%+ 1787.5%349750.3%+ 6864.3%3758
35Alfa Romeo1390.4%– 11.5%421,0890.3%– 19.3%3631
36Polestar1330.4%– 60.5%291,8050.5%– 29.7%3228
37Land Rover1240.4%– 53.0%361,8070.5%– 53.0%3120
38Lexus970.3%+ 14.1%378790.2%– 30.0%3832
39Lynk & Co710.2%+ 238.1%492770.1%+ 33.2%4441
40DS700.2%– 19.5%398280.2%+ 4.9%3936
41Smart620.2%+ 8.8%385380.2%+ 30.6%4038
42KG Mobility610.2%+ 3.4%401,2470.4%+ 66.9%3535
43Alpine530.2%+ 43.2%435230.1%+ 37.3%4240
44Mitsubishi440.1%+ 4300.0%443920.1%+ 2915.4%4367
45NIO250.1%+ 733.3%411560.0%+ 437.9%4859
46Maserati150.0%+ 150.0%541280.0%+ 30.6%4947
47Subaru150.0%+ 200.0%452530.1%+ 99.2%4545
48Allied Vehicles120.0%+ 100.0%53730.0%+ 23.7%5555
49Lotus120.0%+ 50.0%511120.0%– 12.5%5044
50Lancia110.0%– 59.3%481940.1%+ 3.2%4642
51BAIC100.0%– 9.1%50750.0%– 38.5%5446
52Ferrari100.0%– 16.7%461690.0%+ 7.0%4743
53Forthing80.0%+ 0.0%47930.0%– 6.1%5148
54Aston Martin60.0%+ 200.0%52790.0%+ 11.3%5353
55Bentley60.0%+ 0.0%61690.0%– 28.1%5650
56Lamborghini60.0%– 33.3%56840.0%– 1.2%5252
57Tripod50.0%+ 150.0%64460.0%– 53.5%5849
58Dongfeng30.0%– 50.0%55480.0%+ 50.0%5760
59Livan30.0%– 50.0%57350.0%– 44.4%5954
60Aion20.0%new –110.0%new82 –
61AMF20.0%+ 100.0%59160.0%+ 0.0%6265
62DFSK20.0%+ 0.0%63220.0%– 60.7%6156
63B-Style & Flex-I-Trans10.0%– 80.0%6690.0%– 57.1%6963
64Bestune10.0%n/a –60.0%– 71.4%77 –
65Chevrolet10.0%+ 0.0%62100.0%+ 400.0%6782
66Denza10.0%new –10.0%new86 –
67DR 10.0%n/a68250.0%– 10.7%6062
68Edward Davies10.0%n/a –20.0%n/a84 –
69Rolls-Royce10.0%+ 0.0%71160.0%– 33.3%6361

Source: FEBIAC

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