Mexico Full Year 2023: Nissan Versa reclaims lead in market up 24.4%

The Nissan Versa has been #1 in Mexico for 7 of the past 8 years.

Discover 70 years worth of Mexican Historical Data here.

The Mexican new light vehicle market soars 24.4% year-on-year in 2023 to 1,361,477 units. We are now above the pre-pandemic level of 2019 (1,317,937 sales) and 2023 marks the largest annual volume since 2018 (1,421,608). Challenged by Chevrolet last year, Nissan (+42.7%) reclaims its firm grip on the market and sees its share augment by more than two percentage points from 15.4% to 17.7%. It was #1 each month this year. Chevrolet (+11.4%) is far from being able to match the market growth and as a result its market share falls from 14.2% to 12.7%. Volkswagen (+32.6%) has an excellent year and leapfrogs past Toyota (+8%) and Kia (+4.9%). Mazda (+57.5%) does even better but stays at #6. MG (+25%) also camps on its 2022 ranking at #7 but was up to a record #5 with 8,320 sales and 5.8% share in December. No other Top 10 manufacturer beats the market. Below, Chirey aka Chery (+254.1%) ends its first full year in market at #14, by far the best-selling Chinese carmaker in the country. Omoda (+1031.8%) is up to #25.

Over in the models aisle, the Nissan Versa (+60.1%) reclaims the top spot off the Kia Rio down to #4. The Versa topped the charts for 10 months and celebrates a 7th win in the past 8 years. The Nissan Pickup NP300 (+53.1%) is also in outstanding shape and steps up one spot to #2 as does the Chevrolet Aveo (+69.5%) up to #3. Replaced by the K3 at the end of the year, the Kia Rio (-20.5%) falls to #4. The MG 5 (+43.4%) is up two ranks to #5 and peaked at #3 in December. The Mazda3 (+103.9%) up 15 spots to #8, the Mazda2 (+83.3%) up 22 ranks to #9 and Nissan Sentra (+28.3%) also outpace the market in the remainder of the Top 10. The Nissan March (+5.6%) stays at #6 while the Kia Seltos (+16.6%) breaks into the Top 10 at #10. Further down, the VW Taos (+169.8%), Virtus (+159.2%) and Chevrolet S10 Max (+90.1%) stand out.

Previous year: Mexico 2022: Nissan survives Chevrolet assault, Kia Rio topples Nissan Versa to #1

Two years ago: Mexico 2021: Nissan and Versa maintain grip on market up 6.8%

Full December 2023 Top 45 All brands and Top 323 All models below.

Full Year 2023 Top 46 All brands and Top 355 All models vs. Full Year 2022 figures below.