Norway Full Year 2022: Tesla Model Y beats VW Beetle’s 53 year old record, BEVs hold 79.3% share

The Tesla Model Y holds 10% of the Norwegian market in 2022.

Discover over 65 years of Norwegian Historical Data here.

Despite a last minute surge in December to an all-time record 39,497 sales (+92%) as sales were pulled forward due to impending tax changes, the Norwegian new car market is in negative in 2022. It edges down -1.1% on a record 2021 to 174,329 units. Norway remains the kingdom of eco-friendly vehicles with sales of electrified cars up 0.6% to 162,613 and 93.3% share vs. 91.7% in 2021. This is to be compared with 83.4% share in 2020, 68.3% in 2019, 60.2% in 2018, 52.2% in 2017, 40.2% in 2016 and just 7% in 2012. BEVs are the main force driving the electrification of Norway with sales up 21.6% to 138,292 and 79.3% share vs. 64.5% in 2021, 54.3% in 2020 and 42.4% in 2019. Note BEVs reached 82.8% share in December thanks to 32,714 sales. PHEVs sink -61.1% to 14,848 and 8.5% share vs. 21.6% last year and HEVs edge down -3.1% to 9,473 and 5.4% share vs. 5.5% in 2021. Petrol sales fall to 3.6% share vs. 4.2% in 2021 and diesel is down to 3.1% share vs. 4% last year.

Over in the brands ranking, Tesla (+4.4%) repeats at #1 with 12.2% share vs. 11.6% a year ago, holding up Volkswagen up a very satisfying 19.2% to 11.6% share vs. 9.6% in 2021. Note Volkswagen was still #1 year-to-date at end November. BMW (+26.2%) lifts up two spots to #3, leapfrogging past Toyota (-12.2%) and Volvo (-6.3%) both in difficulty. Mercedes (+16.7%) leaps three ranks to #6, passing Audi (-0.3%), Skoda (+0.3%) and Ford (-42.6%). Hyundai (+4.3%) and Kia (+1.8%) close out the Top 10 in positive. Norway has been a port of entry for Chinese EV brands eager to sell on the European continent. BYD (+149.1%) is up seven spots to #17, Hongqi ends its first full year in market at #20, NIO (+467.5%) is up to #25, Xpeng is up to #27 and Voyah lands at #31 thanks to a splendid December score (#20 with 1% share).

Model-wise, the Tesla Model Y (+109.9%) more than doubles its sales year-on-year to take charge with a round and stunning 10% share for the year. The Model Y has the most annual sales recorded by any new model in Norway at a little bit more than 17,350 units. This was a 53 year-old record, previously held by the VW Beetle with 16,699 sales back in 1969. The VW ID.4 (+33.7%) has received a very warm welcome in Norway and ends the year at #2 ahead of the Skoda Enyaq (+32.3%). The luxurious BMW iX (+692.3%) finishes its first full year of sales at a remarkable 4th place overall with the Volvo XC40 (-14.3%) rounding out the Top 5 like last year. The Hyundai Ioniq 5 (+41.8%) is up six spots to #6, the Audi Q4 e-Tron (+54.1%) is up 9 to #7 and the Polestar 2 (+14.4%) up one to #9. #1 in 2021, the Tesla Model 3 (-73.8%) completely implodes to #16.

Previous year: Norway 2021: Tesla #1 brand, electrified share up to 91.7% in record market (+24.7%)

Two years ago: Norway 2020: Audi e-Tron, Tesla Model 3, VW ID.3 best-sellers, electrified share up to 83.4%

Full Year 2022 Top 67 all brands and Top 355 all models vs. Full Year 2021 figures below.

Full December 2022 Top 50 all brands and Top 225 all models below.