Denmark Full Year 2022: Peugeot 208 reclaims lead in market freefalling -20%

The Peugeot 208 is the best-selling vehicle in Denmark in 2022.

Discover 40 years of Denmark Historical Data here.

Danish new car sales plummet -20% year-on-year in 2022 to just 148,283 units. Volkswagen (-12.2%) improves its share from 10.5% to 11.6% while Toyota (-13.7%) climbs from 8% to 8.7% of the market. Mercedes (-0.9%) is almost stable and manages the best hold in the Top 15, rising two spots to #3 overall. Hyundai (-21.8%) is up two to #4 and Skoda (-13.6%) up five to #5. Audi (-29.3%) and Kia (-13.3%) are also up two ranks on their 2021 positions to #7 and #9 respectively. Peugeot (-38.5%), BMW (-35.6%) and Ford (-29.5%) all freefall.

Model-wise, the Peugeot 208 (-4.2%) bounces back up to the top spot it held in 2020 with 2.6% share in an increasingly fragmented market. This is the fifth time the 208 nameplate is #1 in Denmark after 2016,  2017, 2018 and 2020. The Ford Kuga (-36.1%) is edged down to #2 while the Citroen C3 (-40.5%) also loses one spot to #3. The Toyota Aygo X lands directly at a fantastic fourth spot even though it only launched in May. It topped the monthly charts in June, July and October. The Toyota Yaris (-34.4%) rounds out the Top 5 above the VW T-Roc (+14.9%), Hyundai i10 (-23.6%) and Mercedes C-Class (-0.1%). The Skoda Enyaq (+157.5%) surges 63 spots on 2021 to break into the Top 10 at #9. Note the December 2022 charts had the VW ID.4, ID.5 and Cupra Born at the top.

Previous year: Denmark 2021: Ford Kuga takes charge in market off -6.5%

Two years ago: Denmark 2020: Peugeot 208, Citroen C3 and Ford Kuga top market down “just” -12.2%

Full Year 2022 Top 75 all brands and Top 352 all models vs. Full Year 2021 figures below.

Full December 2022 Top 47 all brands and Top 243 all models below.