Denmark Full Year 2016: Peugeot 208 ends VW Up reign in record market

Peugeot 208 Denmark 2016The Peugeot 208 is the best-selling vehicle in Denmark in 2016.

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Nothing can stop the Danish new car market: up for the seventh consecutive year and hitting an all-time record for an incredible six years in a row at 223.168 units (+7.4%). 1986, with 169.386 sales, is the seventh best sales year according to Bilimp.dk. Some elements that helped spruce up the sales again this year are the reduction of the highest car tax rate from 180% to 150% (!) in late 2015 that continued to have an impact into this year, and the “scale crack” increase so that fewer cars will pay the highest tax rate. Volkswagen widens the gap with the rest of the market with a 18% increase to improve its market share by one percentage point at 11.8%, ahead of Peugeot at 9.9% (+5%), Toyota at 7.5% (+13%) and Renault at 6.5% (+20%). Opel (+33%), Audi (+21%), Mercedes (+36%), Dacia (+28%), Volvo (+22%), Honda (+21%) and Jaguar (+72%) shine but Mitsubishi (-46%) and Tesla (-94%) implode.

Model-wise, the Peugeot 208 ends four consecutive years of VW Up reign with a frank 18% improvement to 9.381 sales vs. 7.361 (-7%) for last year’s leader. The Peugeot 308 (+11%), VW Polo (+24%) and Toyota Yaris (+18%) all post double-digit gains, sending the Toyota Aygo (-6%) down from #2 in 2015 to #6 this year. Thanks to the new model, the Opel Astra shoots up 272% and 38 spots year-on-year to land at #7. Other great improvers include the VW Passat up 39%, the Nissan Qashqai up 23%, Opel Karl up 88% and VW Touran up 146%. The Suzuki Baleno (#41), Renault Talisman (#106), Seat Ateca (#135) and Ford Ka+ (#137) lead newcomers for 2016.

Previous post: Denmark November 2016: Opel Astra shines in market > 200.000 units

Previous year: Denmark Full Year 2015: 5th straight record year, 1st time above 200.000 sales

Two years ago: Denmark Full Year 2014: VW Up leads 4th straight record year

Full Year 2016 Top 90 All-brands and Top 400 All-models vs. Full Year 2015 figures below.

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