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Mexico April 2022: Kia Rio scores first monthly win, Chevrolet Groove in Top 10, market down -1%

The Kia Rio is the most popular vehicle in Mexico for the first time.

The Mexican new light vehicle market is stable again in April at 83,459 units, a -1% decline over April 2021. The year-to-date tally is now down -2.4% to 336,843 sales. Nissan (-22.1%) is in a difficult position, staying at #1 but only 622 sales above Chevrolet up a solid 8.6% year-on-year. Toyota (+37.2%) fares even better at #3 above Volkswagen (-14%). Kia (+8.6%) remains in 5th place while Suzuki (+32.1%) shoots up four spots on March to #6. Once again MG (+372.2%) is the record breaker of the month, climbing to an all-time best 7th place with a record 3.8% share. Dodge (+327.9%) lifts 5 spots on last month to #10, its first appearance in the Mexican Top 10 in almost four years: since July 2018. Isuzu (+250%), JAC (+171.1%), Cupra (+129.3%), Mitsubishi (+125.8%), Lincoln (+86.9%), Acura (+80.3%), Volvo (+77.5%) and Mercedes (+30.4%) are among the best performers below.

Model-wise, we have a third different leader in as many months: the Kia Rio (+39%) is the best-selling vehicle in Mexico for the first time in history. This marks a significant milestone for the Kia brand that launched in Mexico in July 2015. The Nissan Versa (-37.7%) continues to implode but climbs back up two spots on March to #2 overall, yet it remains at an underwhelming 5th spot YTD. The Chevrolet Aveo (+16.1%) is down one rank on last month to #3, distancing the Nissan Pickup NP300 (-26.5%) and the leader of last month the Nissan March (+22.5%). No less than three nameplates score their first Top 10 appearance in Mexico this month. First, the VW T-Cross (+211.1%) is up 43 spots on March to #6 and second the Dodge Attitude (+293.3%) is up 31 ranks to #7. These two models look like they unlocked a delayed batch of production as they went very low in the past few months. For the Chevrolet Groove, a rebadged Baojun 510 up 18 spots to #10, this is a more natural progression for a model launched last October.

Previous month: Mexico March 2022: Market dips -0.3%, MG breaks records again, Nissan March #1, Chevrolet Captiva #7

One year ago: Mexico April 2021: Market up 139.5% on 2020 but down -14.8% on 2019

Full April 2022 Top 45 All-brands and Top 285 All-models below.

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