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Brazil Full Year 2021: Fiat and Strada take control in stable market (+1.2%)

The Fiat Strada is the best-selling vehicle in Brazil for the first time.

Discover Brazilian Historical Data spanning over 65 years here.

With December down another -16.8% to 193,555 units, the Brazilian new light vehicle market ends the year with a tiny +1.2% uptick at 1,974,421 registrations, including 1,557,957 autos (-3.6%) and 416,474 light commercials (+24.2%). Chevrolet had led the Brazilian market every year since 2016 but is toppled in 2021 as the microchip crisis bit hard for the American carmaker. Instead, it’s an outstanding year for Fiat (+33.9%), improving its market share by 5.3 percentage points year-on-year from 16.5% to 21.8%. Volkswagen (-7.8%) remains in 2nd place but drops 1.5 percentage point to 15.3% while Chevrolet (-28.5%) is hammered down from 17.4% to just 12.3% and fell as low as #7 in June and July. Hyundai (+10.1%) and Toyota (+25.4%) are very solid and close the Top 5 ahead of Jeep (+35%) in stellar shape and smashing its annual volume record to just under 150,000 units. But the best performer in the Top 10 is Chery (+97.9%) simply doubling its sales and market share to become the first Chinese carmaker to break into the annual Brazilian Top 10. Peugeot (+119.3%), Citroen (+73.3%), Mitsubishi (+19.1%) and Land Rover (+18.9%) also impress below.

The Hyundai HB20 ranks #2 like last year.

Model-wise, we have a completely reshuffled ranking this year. The Fiat Strada (+36.3%) takes advantage of a new generation to step up three spots on 2020 and lead the overall charts, the only model selling more than 100,000 units this year and the first time a pickup truck is #1 annually in Brazil. The Hyundai HB20 (-0.1%) is the best-selling car for the first time, remaining at #2 with stable sales. The Fiat Argo (+28.4%) has a very solid year and climbs four ranks to #3 ahead of the Jeep Renegade (+30%) up five to #4. Leader for the past 5 years, the Chevrolet Onix (-45.6%) implodes to 5th place, hit full frontal by the microchip snag. The Jeep Compass (+33.9%) at #6, Fiat Toro (+31.3%) at #7, Fiat Mobi (+41.3%) at #9 and the Hyundai Creta (+35.6%) at #10 all return very positive scores. The Toyota Corolla Cross is the best-selling new launch of 2021 at #21, distancing the VW Taos (#55) and Fiat Pulse (#58).

Previous month: Brazil November 2021: Chevrolet Onix reclaims lead, Fiat Pulse lands in market stuck at -24.8%

Previous year: Brazil 2020: Chevrolet and Onix on top but challenged, Jeep shines, sales down -26.6%

Two years ago: Brazil 2019: Chevrolet and Onix reign, Renault up to record #4, Jeep, Chery shine in highest market since 2014 (+7.8%)


Full December 2021 Top 20 brands and Top 125 models below.

Full Year 2021 Top 25 brands and Top 150 models vs. Full year 2020 figures below.

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