Brazil July 2021: Fiat places 4 models in Top 5, Toyota, Jeep and Chery break records
Fiat Mobi sales are up 131.1% year-on-year in July.
Brazilian new light vehicle sales edge down -0.4% year-on-year in July to 162.404 units, leading to a year-to-date tally up 26.2% to 1.169.052. This is a poor performance, keeping in mind July 2020 was down -29.8% on the year prior. In the brands ranking, Fiat (+76.1%) triumphs with 26.9% share, its highest level in over a decade and a record 2.35 times the sales of its closest follower. Toyota (+84.3%) does even better and smashes its share record hit just last month, taking it from 9.7% to 11.5%. At #2 overall, this is also Toyota’s first ever podium finish in Brazil. In contrast, Volkswagen (-43.8%) is hit full frontal and drops one spot on June to #3. Hyundai (+0.3%) edges up at #4 ahead of Jeep (+41.6%) breaking its share record for the 2nd month running at 8.3%. Below a solid Renault (+9.4%), Chevrolet (-66.5%) continues to freefall and is down to a meagre 5.8% share, remaining in 7th place vs. #1 over the Full Year 2020 and #3 so far this year. Nissan (+36.6%) also shines but the best performer in the Top 10 is once again Chery (+158.4%) breaking its volume and share record (3.763 and 2.3%) for the third month running and equalling its ranking record at #10. Further down, Ram (+498.1%), Peugeot (+163.9%) and Citroen (+94.8%) stand out.
Model-wise, for the first time in Brazilian history Fiat manages to place 4 nameplates in the Top 5. The Argo (+128.6%) scores a second win in the past 3 months and ever, the Strada (+43.8%) is down one spot on June to #2, the Mobi (+131.1%) up one to #3 and the Toro (+65.1%) up three to #5. The Hyundai HB20 (-0.7%) slides into 4th place and roughly matches the market. Jeep places its two models inside the Top 7 like last month: the Renegade (+44.8%) is down one rank to #6 while the Compass (+39.4%) remains at #7. The new Toyota Corolla Cross breaks into the Brazilian Top 10 for the first time at #8 while the Renault Kwid (+13.8%) and Toyota Hilux (+96.6%) round out the Top 10 in dynamic fashion. The VW Nivus (+618.2%) celebrates one year in market with a new ranking record at #14, the new VW Taos breaks into the Top 50 at #43 with the Peugeot 208 (+634.1%), Renault Oroch (+303.4%), Chevrolet S10 (+164.2%), Citroen C4 Cactus (+127.1%) and Fiat Cronos (+93.4%) also impressive.
Previous month: Brazil June 2021: Fiat, Toyota, Jeep and Chery stun in market up 38.2%
One year ago: Brazil July 2020: VW T-Cross ends Chevrolet Onix’s 5 year domination, first SUV #1 in reeling market (-29.8%)
Full July 2021 Top 25 brands and Top 135 models below.