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Argentina March 2021: Toyota and Fiat Cronos lead again in market up 106.3%

The Fiat Cronos achieves a 7th consecutive month at #1 in Argentina.

New vehicle sales in Argentina rally back up 106.3% year-on-year in March to 36.591 units on year-ago volumes impacted by Covid lockdowns (-54.4%). The March 2021 volume remains down -5.8% on March 2019 (38.864). Year-to-date, sales are now up 28.5% to 116.170 units. Toyota (+117.4%) continues to dominate the brands charts and closes the first quarter as the easy winner whereas Volkswagen (+146.2%) had held the annual top spot for the past 15 consecutive years. A momentous shift is brewing in Argentina. Fiat (+168.2%) also manages to outpace the market in third place but Chevrolet (+37.6%) underperforms markedly in a Top 4 unchanged on last month. Peugeot (+168.6%) and Ford (+150.3%) also shine but all remaining Top 10 brands improve slower than the market, with Renault (+77.4%) faring the worst. 

Over in the models ranking, the Fiat Cronos (+554.3%) is up almost 7-fold year-on-year to snap a 7th consecutive monthly win at 8.7% share and 10% so far this year. The Toyota Hilux (+100.9%) almost matches the market in 2nd place, followed by the VW Amarok (+243%) and Gol (+139.7%) both in splendid shape. The Ford Ranger (+332.6%), Peugeot 208 (+247%), Toyota Yaris (+136.8%) and Ford Ka (+121.9%) also outpace the market in the remainder of the Top 10 but the Chevrolet Onix (-12.1%) goes backwards. The VW Nivus is up two spots on last month to remain the best-selling recent launch (<12 months) at #13 overall.

Previous month: Argentina February 2021: Toyota cements newfound leadership in market up 10.8%

One year ago: Argentina March 2020: Chevrolet Onix (+12.5%) defies market hit by coronavirus lockdown (-54.4%)

Full March 2021 Top 50 All-brands and Top XXX All-models below.

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