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Romania Full Year 2020: Dacia Logan at lowest share, Duster and Sandero at highest in market down -21.8%

The Dacia Logan nameplate is #1 at home for the 16th consecutive year.

Discover over 50 years of Romanian Historical Data here.

New car sales in Romania skid down -21.8% year-on-year in 2020 to 126.281 units, a loss of 35.000 sales compared to 2019. Homegrown behemoth Dacia (-20.6%) resists slightly better than its home market, resulting in an improved 31.6% share. Skoda (-16.8%) leaps up two spots on last year to #2 overall, edging past Renault (-24.3%) for just 15 sales. Volkswagen (-9.3%) advances more than one percentage point of share to 7.6% and gains one spot to #4. Ford (-42%) has a nightmare year despite a successful new launch as we’ll see further down. The rest of the Top 10 all outpace the market with Peugeot (-4.4%) and Toyota (-4.9%) faring best, followed by Hyundai (-14.6%), Mercedes (-18.8%) and Suzuki (-20.2%). Outside the Top 10, Jeep (+187.7%) is up almost 3-fold on 2019, with DS (+600%), Tesla (+510%), Subaru (+87.5%), Alfa Romeo (+77.1%), Rolls Royce (+66.7%), Ssangyong (+40.6%), Lamborghini (+22.2%), Mini (+17.1%), Bentley (+8.3%) and Ferrari (+5.3%) also posting stellar gains.

In the models ranking, the Dacia Logan (-28.5%) enjoys a 16th straight year in the lead but drops to its lowest ever share in a Full Year at 14.6% (previous low was 15.6% in 2018). The new generation (pictured above) should lift sales back up in 2021. The Logan is now on a streak of 196 monthly wins, with no interruption since its launch back in September 2004. After delivering record market shares in 2019, both the Dacia Duster (-15%) and Sandero (-5.1%) do it again this year, up to 7.8% and 7.5% respectively. The Duster broke its all-time monthly share record in April at 11.6% and held 10.9% of its home market in December while the Sandero peaked at 9.9% share in June and should improve further in 2021 with the new generation now in dealerships. The Renault Clio (-25.3%) and Skoda Octavia (-29.9%) close out an unchanged Top 5, distancing the Renault Megane (-41.2%), Captur (-9.4%) and VW Golf (-10.9%). The locally-made Ford Puma lands directly at #10 and peaked at #5 in December. The Hyundai Kona (+38.6%), VW Tiguan (+15.1%) and Toyota Corolla (+10.6%) also impress further down.

Previous post: Romania October/November 2020: Renault, Jeep, Suzuki, Fiat stand out in positive market

Previous year: Romania 2019: Dacia Logan enjoys 15th straight win, Duster and Sandero break records in 6th consecutive double-digit market gain (+23.4%)

Two years ago: Romania 2018: Logan, Duster and Sandero make podium 100% Dacia again in highest market this decade

Full December 2020 Top 40 All-brands and Top 240 All-models below.

Full Year 2020 Top 50 All-brands and Top 330 All-models vs. Full Year 2019 figures below.

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