Mexico October-November 2020: No recovery in sight with -21.3% and -23.5% respective drops, Chevy Onix and Kia Seltos shine

First podium finish for the Chevrolet Onix in Mexico.

In October, the Mexican new light vehicle market drops -21.3% year-on-year to 84.307 units, leading to a year-to-date tally down -29.6% to 748.501 sales. Brand leader Nissan (-20.3%) does a little better than the market to comfortably stay in first place whereas Chevrolet (-27.8%) and Volkswagen (-22.6%) both lose share on the podium. Kia (-9.8%) breaks its all-time share record for the third consecutive month at 8.8%, with Mazda (-4.7%), Renault (-14.5%) and Honda (-14.9%) also resisting. Below, Volvo (+23.1%), Subaru (+16.2%), Audi (+14.8%), GMC (+9.7%), Peugeot (+6.9%) and Fiat (+6.5%) swim upstream with gains. Nissan monopolises the models podium with the Versa (-34%), Pickup (-7.7%) and March (+0.5%), the Chevrolet Onix is up 4 spots on September to #4, the Kia Seltos breaks into the Top 10 for the first time at #10 and the Chevrolet Tracker is up 11 ranks to #12.

November figures show a depressed market again at -23.5% year-on-year to 95.485 units for the month, leading to a year-to-date volume off -28.9% to 843.986. This time the entire podium fares worse than the market, with Nissan (-27.8%) ahead of Chevrolet (-31.9%) and Volkswagen (-24.3%). Suzuki (-2.5%), Mazda (-6.9%) and Kia (-8.4%) resist best in the Top 10 while Subaru (+36.8%), GMC (+18.7%), Cadillac (+16%), Peugeot (+15.1%) and Volvo (+5.9%) are among rare gainers further down. Model-wise, below the Nissan Versa (-30.2%) and March (+0.2%), the Chevrolet Onix is up one rank on October to score its first ever Mexican podium at #3. The Mazda3 (+1.7%), VW Jetta (-3.6%) and to a lesser extent the Kia Rio (-16.2%) resist in the Top 10. The Chevrolet Tracker (#13) and Kia Seltos (#15) are the next best-selling recent launches after the Onix and this month we welcome the Peugeot Landtrek (#165) and Suzuki Jimny (#184).

Previous post: Mexico September 2020: Kia breaks share record again, sales stuck in hell (-22.8%)

One year ago (October): Mexico October 2020: Nissan Versa, Kia Rio impress in 28th market drop in past 29 months

One year ago (November): Mexico November 2019: Nissan Versa, Kia Rio break records in 29th sales drop in past 30 months (-7%)

Full October and November 2020 Top 40 All-brands and Top 295 All-models.