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Mexico October 2019: Nissan Versa (+27.8%), Kia Rio (+15.1%) impress in 28th market drop in past 29 months

The new generation lifts the Nissan Versa up 27.8% back to #1.

It’s a 28th year-on-year decline in the past 29 months for the Mexican new light vehicle market at -8.9% to 107.110 units in October, leading to a year-to-date volume down -7.6% to 1.062.647. For the first time since January 2018 – 20 months – brand leader Nissan (-8.1%) manages to finally – albeit very thinly – outpace the Mexican market at 21% share, well above Chevrolet (-14.1%) and Volkswagen (-15.2%) both struggle mightily. Kia (-2.2%) overtakes Toyota (-7.9%) to advance to a record 4th place also hit last April and May, posting its 2nd best market share in history at 7.67%, its record being 7.69% last May. Only Renault (+8.6%) posts a year-on-year gain in the Top 10 while beyond, Volvo (+80.1%), JAC (+55.1%), Jaguar (+38.9%), Subaru (+35.4%), Peugeot (+12.3%), Cadillac (+11.5%), Porsche (+10.9%), Isuzu (+10.2%), Buick (+8.9%) and Ram (+8.7%) all impress.

In the models ranking, the Nissan Versa (+27.8%) bounces back up 3 spots on September to reclaim the pole position it holds year-to-date thanks to the arrival of the 2020 model in dealerships. The Chevrolet Aveo (-17.6%), Nissan Pickup (-7.7%) and Chevrolet Beat (-9.2%) all get knocked down one rank as a result, while the Nissan March (-11%), VW Vento (-31.3%) and Kia Rio (+15.1%) hold onto their September ranking, the latter scoring the only other double-digit gain in the Top 10. The Mazda3 (+8%) cracks the Top 10 again thanks to the new generation, with the Toyota RAV4 (+228.4%), Hyundai Grand i10 (+62.8%), Ram 1500-3500 (+53.1%), Mazda CX-5 (+29.9%) and Chevrolet Trax (+18.8%) the best performers in the remainder of the Top 20. The VW Virtus (#27) tops recent launches above the Renault Kwid (#37), Peugeot Rifter (#108), Chevrolet Blazer (#120), Seat Tarraco (#148) and Mitsubishi Eclipse Cross (#150) and we welcome the VW T-Cross at #172.

Previous month: Mexico September 2019: 27th market decline in past 28 months, JAC now reports sales

One year ago: Mexico October 2018: Chevrolet Aveo edges past Nissan Versa to #1

Full October 2019 Top 42 All-brands and Top 330 All-models below.

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