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Hong Kong (China) August 2020: Tesla scores first win, holds 25.7% share, overall sales up 9%

Both Tesla and the Model 3 are #1 in Hong Kong for the first time in history.

New light vehicle sales in Hong Kong enjoy their first post-pandemic year-on-year gain in August at +9% to 3.550 registrations, leading to a year-to-date tally down -18.1% to 18.535. Helped by a particularly voluptuous batch of China-made Model 3 finding their way into the Hong Kong port, Tesla is the best-selling marque in Hong Kong in August and for the first time in history, eclipsing a previous best of #2 hit in September 2019 and March 2020. Tesla sells 912 units in August vs. just 3 in August 2019, and we can expect the US brand to remain at the helm of Hong Kong charts in September which is traditionally a strong month for Tesla as Elon Musk tries to shove as many models as possible to spin good quarterly results. The Model 3 accounts for the overwhelming majority of Tesla’s August volume and is therefore the best-selling vehicle in the Territory for the month – and for the first time also. In other news, Porsche (+116.3%), Honda (+56.9%), Suzuki (+26.6%) and Lexus (+19.6%) all post fantastic results in the remainder of the Top 10.

Previous month: Hong Kong (China) July 2020: Subaru, Honda, Lexus can’t prevent another sales drop (-9.3%)

One year ago: Hong Kong (China) August 2019: Nissan and Kia resist in market down -16.2%

Full August 2020 Top 50 All-brands ranking below.

Hong Kong (China) August 2020 – brands:

PosBrandAug-20%/19Jul2020%/19PosFY19
1Tesla91225.7%30300.0%211,7709.5%4683.8%56
2Toyota80622.7%-27.3%15,73530.9%-32.9%11
3Honda48813.7%56.9%22,97316.0%6.0%23
4Mercedes3008.5%-25.7%32,63614.2%-12.0%32
5BMW2206.2%-36.2%41,8419.9%-28.8%44
6Nissan1323.7%-12.6%51,0065.4%-20.4%65
7Lexus1163.3%19.6%66853.7%-23.8%77
8Porsche932.6%116.3%115362.9%-19.0%911
9Suzuki812.3%26.6%74482.4%10.6%1113
10Subaru601.7%0.0%94282.3%7.3%1215
11Mazda601.7%-18.9%104122.2%-22.0%1312
12Kia481.4%-54.7%84922.7%-12.9%109
13Hyundai330.9%-38.9%123411.8%-2.3%1416
14Volkswagen310.9%-68.4%201690.9%-76.1%1810
15Audi240.7%-63.1%196533.5%-16.4%88
16Volvo220.6%-35.3%142051.1%-23.5%1718
17Mini200.6%-35.5%132461.3%-23.8%1617
18Mitsubishi170.5%-48.5%151660.9%6.4%1920
19Land Rover130.4%-63.9%162671.4%-30.5%1514
20Bentley110.3%120.0%23840.5%-42.1%2024
21Ferrari100.3%42.9%33280.2%-61.6%2626
22Dongfeng70.2%n/a18700.4%6900.0%2139
23Renault60.2%-14.3%24420.2%-23.6%2427
24Maserati50.1%-16.7%17600.3%-59.5%2322
25Lamborghini50.1%-77.3%32400.2%-73.0%2523
26Smart50.1%0.0%22240.1%-4.0%2731
27Daihatsu50.1%400.0%36130.1%62.5%3437
28Rolls-Royce40.1%0.0%30170.1%-52.8%3029
29Jaguar30.1%-76.9%26620.3%-51.2%2221
30McLaren30.1%-25.0%28170.1%-64.6%2928
31Citroen20.1%-93.1%25150.1%-75.0%3225
32Lotus20.1%0.0% –60.0%-14.3%3736
33Peugeot10.0%n/a27210.1%162.5%2835
34Aston Martin10.0%-66.7%35110.1%-56.0%3532
35Chrysler10.0%n/a –20.0%n/a4150
36Maybach10.0%n/a –10.0%new48 –
37Morgan10.0%n/a –10.0%n/a4955
38Ssangyong10.0%n/a –10.0%-50.0%5042
39Ford00.0%-100.0%34160.1%-65.2%3130
40Alfa Romeo00.0%-100.0%29130.1%30.0%3334
41Jeep00.0%-100.0%3760.0%-14.3%3633
42Abarth00.0%n/a3130.0%200.0%3845
43Infiniti00.0%-100.0%3830.0%-98.7%3919
44MG00.0%n/a –30.0%n/a4044
45Datsun00.0%n/a –20.0%100.0%4247
46Mitsuoka00.0%n/a –20.0%n/a4346
47Alpine00.0%n/a –10.0%-50.0%4441
48Chevrolet00.0%n/a –10.0%n/a45 –
49Fiat00.0%-100.0% –10.0%-87.5%4638
50Maxus00.0%n/a –10.0%-66.7%4740

Source: HKMTA

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