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Taiwan August 2020: Ford (+133.6%) and Kuga (+536.4%) up to #3 in market up 45.4%

The Ford Kuga is up to #3 overall in Taiwan in August.

The Taiwanese new car market rallies back up 45.4% year-on-year in August to 34.846 registrations due to a calendar quirk that saw the traditional folklore month start on August 19 instead of August 1 in 2019. This allowed much stronger dealership activity during the 12 working days prior to the holiday. As a result the year-to-date tally tilts back into positive at +3.3% to 288.565 units. Toyota (+94.7%), Mitsubishi/CMC (+99.9%) and Ford (+133.6%) all more tham double the market growth rate to top the brands ranking , adding up to 47% share. If Lexus (+59.9%) and BMW (+56.4%) also manage to outpace the market, Volkswagen (+11.7%), Honda (+19.2%) and Nissan (+23.6%) underperform. Suzuki (+30.2%) takes advantage of a particularly dire month by Mazda to step inside the Top 10 while Tesla holds 2.3% share vs. 1.1% so far in 2020.

In the models ranking, the Toyota Corolla Altis (+86.7%) reclaims the top spot for only the third time this year after April and May but the Toyota RAV4 (+51.3%) remains over 2.000 units above the Corolla Altis in the YTD order. The Ford Kuga (+536.4%) is up 6-fold on its August 2019 score, spectacularly advancing a further 6 spots on July to land on the third step of the podium, a new all-time Taiwanese ranking record for the nameplate. The CMC Veryca (+114.5%) is also very strong at #4 while the Ford Focus (+56.1%) rounds out the Top 5. The Mercedes GLC (+116%) soars 11 spots on last month to break into the Top 10 for the third time this year, improving its ranking record to #8. The Tesla Model 3 surges to #11 and the Suzuki Jimny makes what is believed to be a first appearance in the Top 30 at #16.

Previous month: Taiwan July 2020: Toyota (+14.9%), Ford (+44.2%) can’t prevent market fall (-9.3%)

One year ago: Taiwan August 2019: Toyota RAV4 snaps lead in market down -7.9%

Full August 2020 Top 10 brands and Top 80 models below.

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