The Toyota Land Cruiser holds almost 40% of the Yemeni market this year.
The Yemeni new car market is down -21.4% year-on-year to 3.820 units over the first 7 months of 2020. April sales were down -33.9% to 446, May down -57% to 390, June off -3% to 553 and July down -24.5% to 564. Only Toyota retains a significant sales network in the country, and a -16.5% decline lifts the brand to an impossibly high 97.4% market share over the period. Hyundai (-11.4%) and Lexus (+18.2%) are equal #2 with just 1% share while Suzuki (+275%) holds 0.4% and Nissan (-92.1%) only 0.2%. Land Rover, #2 in 2019, has stopped selling new vehicles in Yemen for now. Model-wise, the Toyota Land Cruiser (-41.3%) remains the most popular vehicle in the country with just under 40% share, but the Toyota Hilux (+30.5%) is catching up at 30.1% while the Toyota Land Cruiser Pickup (-22.4%) rounds the podium with 10% share, meaning these three nameplates account for almost 80% of the Yemeni market so far in 2020.
Full 7 months 2020 Top 7 All-brands and Top 40 All-models below.