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Yemen 7 months 2020: Toyota (-16.5%) lifts to 97.4% share in market down -21.4%

The Toyota Land Cruiser holds almost 40% of the Yemeni market this year.

The Yemeni new car market is down -21.4% year-on-year to 3.820 units over the first 7 months of 2020. April sales were down -33.9% to 446, May down -57% to 390, June off -3% to 553 and July down -24.5% to 564. Only Toyota retains a significant sales network in the country, and a -16.5% decline lifts the brand to an impossibly high 97.4% market share over the period. Hyundai (-11.4%) and Lexus (+18.2%) are equal #2 with just 1% share while Suzuki (+275%) holds 0.4% and Nissan (-92.1%) only 0.2%. Land Rover, #2 in 2019, has stopped selling new vehicles in Yemen for now. Model-wise, the Toyota Land Cruiser (-41.3%) remains the most popular vehicle in the country with just under 40% share, but the Toyota Hilux (+30.5%) is catching up at 30.1% while the Toyota Land Cruiser Pickup (-22.4%) rounds the podium with 10% share, meaning these three nameplates account for almost 80% of the Yemeni market so far in 2020.

Previous post: Yemen Q1 2020: Toyota improves to 97.1% share in market down -4.6%

One year ago: Yemen First Half 2019: Toyota Land Cruiser and Range Rover shine in market up 80.5%

Full 7 months 2020 Top 7 All-brands and Top 40 All-models below.

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