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Yemen First Half 2017: Toyota holds 78.3% share in recovering market

The Toyota Hilux ranks 2nd in Yemen so far in 2017. 

* See the Top 12 All-brands and Top 54 All-models by clicking on the title *

Consult seven years worth of Yemen Historical Data here

Still feeling the brunt of civil war, the Yemeni new car market is however on the mend with sales up 85% over the First Half of 2017 to 1.965 registrations, this after freefalling 65% in 2015 and 62% in 2016. Market leader Toyota is at the origin of this recovery, itself improving 3-fold from 42.8% to an implacable 78.3% share. Nissan (-16%) remains in 2nd place while both BMW (+10%) and Land Rover (-21%) gain one spot to #3 and #4 respectively. Kia (+31%) and Lexus (+900%) also improve, albeit from very low bases. Expectedly, Toyota monopolises the models podium, placing the Toyota Land Cruiser in pole position with 34.5% share above the Hilux at 21.1% and the Land Cruiser Pickup at 14.8%. The Nissan Patrol (-37%) drops two spots to #4, while the Range Rover is up one to #5. The BMW 5 Series is the best-selling passenger car in Yemen (!) and the only one in the Top 15! Yemen is definitely the kingdom of SUVs and pickups.

Previous post: Yemen Full Year 2016: Toyota Land Cruiser #1, BMW X6 and X4 in Top 10

Full H1 2017 Top 12 All-brands and Top 54 All-models vs. Full H1 2016 figures below.

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