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Canada April 2020: Market down -74.6% to lowest monthly volume since 1951

11/05 update: Now with April data for 85 selected models.

According to local consultancy DesRosiers, Canadian new light vehicle sales drop -74.6% year-on-year in April to just 45.833 units vs. 180.616 in April 2019 as COVID-19 lockdowns kept most non-essential businesses closed throughout the month, including car showrooms in both Quebec and Ontario – representing 80% of the Canada volume – where even test drives aren’t allowed. This is the lowest monthly sales volume in Canada since 1951. The largest year-on-year drop of recent times was in February 2009 when sales fell -27.7%. Both this month and March (-48%) have fared worse. The year-to-date volume is now down -37.3% to 377.551, and we at BSCB currently forecast a 2020 volume down -32% to 1.38m units.

Canada has however likely seen the worst already, with Ontario reopening car dealerships from May 4 onwards. For the past year and a half, most carmakers have stopped reporting monthly U.S. and Canada sales, only doing so quarterly, and in these tumultuous circumstances it’s a very convenient way to avoid repeating bad news too often. Some brands still cling to some kind of transparency, among them Toyota Motor reporting April sales down -72.9%, Hyundai-Kia down -76.5%, Volvo down -75% and Subaru down -75.3%. Toyota says light truck sales are down -72% and cars down -84%. Brand-wise, again Toyota (-72.2%) fares best alongside Genesis (-72.8%) but Lexus (-77.9%), Kia (-77.2%) and Hyundai (-76.2%) all fall faster than the market.

The Seltos is already Kia’s best-selling vehicle in Canada.

Model-wise, the Toyota RAV4 (-77.1%), Corolla (-79.7%), Honda Civc (-82.4%), CR-V (-83.2%) and Hyundai Elantra (-80.9%) are the only ones above 750 sales for the month among our selection of 85 nameplates with official April data available. The Lexus LX (-9.9%), GX (-15.4%), Toyota Tundra (-43%), Highlander (-53.6%), Tacoma (-53.7%) and Sienna (-55.1%) are among the best holds, while the Kia Seltos shoots up to almost 500 deliveries to become the brand’s best-seller for only its 2nd month in market. The Mazda CX-30, Hyundai Venue and Palisade follow among recent launches.

Previous month: Canada March 2020: Market skids -48%, Q1 down -20.8%, GMC up 5%, full-size pickups monopolise Top 4

One year ago: Canada April 2019: Ram, Volkswagen go against 14th straight market decline

Full April 2020 data for selected groups, brands and models below.

Canada April 2020 – groups:

GroupApr-20/192020/19PosFY19
Toyota Motor Co.6,308-72.9%45,731-35.9%43
Hyundai-Kia4,867-76.5%38,322-36.3%65
Subaru1,290-75.3%10,885-32.9%1010
Volvo Cars NA256-75.0%1,652-44.8%1515

Canada April 2020 – brands:

BrandApr-20/192020/19PosFY19
Toyota5,721-72.2%40,684-35.9%22
Hyundai3,128-76.2%23,758-36.5%65
Kia1,698-77.2%14,292-35.9%109
Subaru1,290-75.3%10,885-32.9%1413
Lexus587-77.9%5,047-35.2%2018
Volvo256-75.0%1,652-44.8%2626
Genesis41-72.8%272-37.0%3232

Canada April 2020 – models:

ModelApr-20/192020/19PosFY19
Toyota RAV41,432-77.1%12,251-34.3%53
Toyota Corolla928-79.7%8,746-36.8%88
Honda Civic923-82.4%9,939-48.7%34
Hyundai Elantra807-80.9%4,767-55.9%1210
Honda CR-V755-83.2%9,937-43.3%45
Hyundai Kona674-71.3%4,858-40.3%1515
Toyota Sienna665-55.1%1,871-65.4%2432
Toyota Tacoma613-53.7%3,320-16.2%3939
Hyundai Tucson590-75.5%4,733-35.6%1812
Toyota Tundra543-43.0%2,661-14.3%5250
Toyota Highlander508-53.6%3,349-11.9%3633
Kia Seltos468new616new – –
Mazda CX-5419-81.7%4,704-39.6%1613
Hyundai Santa Fe412-79.1%2,665-56.1%2322
Subaru Crosstrek358-69.3%3,098-15.3%4330
Toyota 4Runner323-57.6%1,725-32.2%6563
Subaru Forester282-74.7%2,463-33.0%4135
Mazda3262-89.7%2,777-63.0%1717
Subaru Outback259-75.7%2,166-30.9%5643
Kia Forte257-83.6%2,817-42.8%3229
Mazda CX-30252new1,672new – –
Kia Sorento236-86.8%2,397-56.2%2727
Toyota Camry219-86.1%2,526-49.2%3134
Hyundai Venue206new1,577new –236
Lexus RX204-76.7%1,889-24.8%6959
Honda Pilot196-70.4%1,991-28.1%5462
Toyota C-HR195-75.3%1,642-26.6%7772
Toyota Prius (incl. C and V)184-78.0%1,775-23.0%7648
Kia Sportage160-83.3%2,140-35.7%4738
Acura RDX156-79.6%1,539-32.6%7552
Hyundai Palisade156new1,285new –108
Lexus NX146-80.9%1,453-37.1%7268
Honda HR-V142-86.5%2,023-45.7%3736
Subaru Impreza142-82.4%1,249-52.3%6357
Subaru WRX142-60.2%569-36.3%146141
Kia Telluride137-68.7%85856.3%212133
Kia Soul136-88.3%2,135-35.2%5341
Mitsubishi Outlander128-90.0%2,316-43.7%3547
Honda Odyssey111-89.0%1,365-53.2%6055
Mazda CX-3107-88.2%1,593-45.4%5746
Honda Accord100-90.1%1,392-58.0%4842
Hyundai Sonata99-80.6%677-48.6%113117
Mazda CX-999-67.8%872-28.1%10594
Honda Ridgeline92-71.3%867-17.6%124123
Lexus LX91-9.9%305-26.5%180197
Kia Niro90-72.5%660-24.7%14498
Hyundai Ioniq88-85.2%1,2677.4%139115
Kia Rio82-80.7%608-59.4%9489
Acura TLX77-84.2%568-59.6%103124
Mitsubishi Outlander Sport74-83.3%1,673-33.9%5570
Subaru Ascent67-85.8%617-52.8%108102
Hyundai Accent59-92.1%562-70.4%8679
Mitsubishi Eclipse Cross55-85.5%1,163-29.1%8385
Acura MDX54-90.2%538-62.2%10691
Honda Passport53-82.0%67519.7%188143
Kia Sedona48-89.3%825-41.7%9887
Kia Optima43-75.8%244-53.1%174178
Lexus UX42-87.7%566-46.8%126142
Honda Fit41-90.3%385-74.9%92120
Kia Stinger41-73.2%202-49.9%191182
Toyota Yaris40-94.7%505-76.5%7877
Hyundai Veloster37-85.1%194-65.9%179185
Lexus ES34-85.8%330-49.1%165158
Lexus IS33-85.3%279-47.4%181153
Mitsubishi Mirage31-82.0%382-59.0%121152
Mazda630-79.9%265-44.6%178186
Toyota Sequoia29-59.7%114-43.6%209216
Genesis G7028-75.7%201-40.5%198194
Honda Clarity FCV26-59.4%283-6.0%195200
Lexus GX22-15.4%14658.7%230229
Mazda MX-5 Miata22-80.9%89-61.0%211203
Subaru Legacy20-88.8%285-50.6%166174
Acura ILX14-95.1%125-80.7%171169
Toyota 8613-40.9%51-34.6%234244
Toyota Land Cruiser12-69.2%30-68.4%235241
Subaru BRZ11-83.1%288-18.2%185211
Toyota Supra11new51new –246
Genesis G8010-69.7%58-34.1%236235
Honda Insight7-76.7%1300.0%216204
Lexus RC7-86.5%47-54.4%238239
Toyota Avalon6-83.8%64-52.6%218225
Lexus LS4-50.0%10-67.7%256270
Genesis G9030.0%1183.3%273266
Acura NSX20.0%4-42.9%272278
Lexus GS2-60.0%15-71.7%239261
Lexus LC2-86.7%7-76.7%260267

Source: Manufacturers

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