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Canada March 2020: Market skids -48%, Q1 down -20.8%, GMC up 5%, full-size pickups monopolise Top 4

The GMC Sierra (+4.5%) is up to third place in Canada in Q1. Picture

As a result of the COVID-19 pandemic, by mid-March all of Canada’s provinces and territories had declared states of emergency with various degrees of movement restrictions, and travellers from all countries including the U.S. were banned on March 18. Several provinces and municipalities also have stay-at-home orders in effect at the time of writing, where dealer service operations are considered essential but sales mostly aren’t. Confirmed cases still doubled in the first week of April from 8.591 to 17.883, making Canada the 13th most affected country in the world and seemingly indicating the resulting economic slump could last longer than expected. Because these measures were put into effect roughly one week earlier than the U.S., the Canadian new car market is significantly more impacted in March than in the U.S. with local consultancy Desrosiers estimating sales down -48% to just 95.800 sales vs. 184.150 in March 2019. Q1 official volumes are down -20.8% to 331.718 and Scotiabank warned that “April sales declines could conceivably bottom out at around -80% year-on-year as the virus continues to escalate over the month.”

As we’ll see further down, light trucks (-14.7%) weather the storm much better than passenger cars (-35.3%), adding up to 79.2% share vs. 74.3% over Q1 2019 while cars drop to 20.8% vs. 25.7%. Rare March official figures show the Nissan Group down -67.8% with Nissan down -66.4% and Infiniti down -81.1% while Hyundai sinks -44% and Kia is down -43%. Q1 2020 results show the Top 5 automotive groups contain their loss to below the market rate: Ford Motor (-13.8%) is on top ahead of General Motors (-12.8%), FCA (-18.9%) whose fleet sales drop -28%, Toyota Motor (-18%) and Hyundai-Kia (-15.1%). But Honda Motor (-31.4%) is knocked out the Top 5 and Nissan/Mitsubishi (-35.3%), the BMW Group (-30.3%), Mercedes (-22.5%) and the VW Group (-22.3%) all skid out of control. On April 1, FCA began offering no payments for 120 days on all 2019 and 2020 models, across all brands.

The Ram Pickup edges up 0.3% in a market down -20.8%.

Brand-wise, the Top 5 is unchanged on FY2019 but the year-on-year evolutions vary significantly. Ford (-13.6%), Hyundai (-15%) and Toyota (-18.6%) manage to somewhat contain their decline just as Honda (-31.2%) freefalls and Chevrolet (-20.8%) matches the market. GMC (+5%) is the only gainer in the Top 10 and Top 30 while Ram (-0.7%) manage a flat result which is outstanding in the current context. Nissan (-36.4%) is hit hard. Beyond the Top 10, Buick (-10.8%), Land Rover (-11.1%), Subaru (-12.7%) and Lexus (-13.1%) slim down their losses while among tiny players Rolls Royce (+10.5%), Bentley (+10%), McLaren (+10%) and Lamborghini (+4.1%) score upticks.

The Ford Explorer (+47%) scores the largest gain in the Top 45. Picture

Over in the models ranking, similarly to the U.S. the Ford F-Series (-5.3%) moves the opposite way as its main competitors the Ram Pickup (+0.3%), GMC Sierra (+4.5%) and Chevrolet Silverado (+3.1%) all braving the adverse condition with exceptional positive Q1 results. This in turns means the Top 4 best-selling models in Canada so far in 2020 are all full-size pickup trucks. The Toyota RAV4 (-12.7%) is knocked down two spots compared to the FY2019 ranking to #5, but it significantly widens the gap with its SUV competitors as the Honda CR-V (-29.5%) and Nissan Rogue (-33.1%) both take a beating. In fact, the Ford Explorer (+47%) and Dodge Grand Caravan (+2.5%) are the only additional gainers in the Top 20. The Ford Ranger (+125.6%), Subaru Crosstrek (+9.9%), Toyota Highlander (+5%), Tacoma (+2.5%) and Nissan Kicks (+0.3%) join them in the Top 50. The Mazda CX-30 (#57) is the #1 newcomer above the Hyundai Venue (#61) and Palisade (#76) as we welcome the Buick Encore GX (#181), Kia Seltos (#188), Cadillac CT5 (#202) and Porsche Taycan (#236) in the Canadian charts.

Selected March data will be uploaded to this article when made available to us.

Previous month: Canada February 2020: Only 13 brands report in stable market, Toyota Motor (+13.9%), Mitsubishi (+15%), Subaru (+14.1%) stand out

One year ago: Canada March 2019: Honda (+12%), Hyundai (+8.8%), Ford (+7.2%) defy 13th consecutive market drop

Full Q1 2020 Top 15 groups, Top 40 brands and Top 290 All-models below.

Canada Q1 2020 – groups:

PosGroupQ1 2020/19Q1 2019PosFY19
1Ford Motor Co.53,729-13.8%62,31911
2General Motors48,201-12.8%55,26022
3Fiat Chrysler Automobiles44,200-18.9%54,47734
4Toyota Motor Co.39,423-18.0%48,06543
6Honda Motor Co.29,020-31.4%42,28956
8Volkswagen Group17,146-22.3%22,06988
11Mercedes-Benz Canada7,963-22.5%10,2771111
12BMW Group6,069-30.3%8,7121212
13Jaguar-Land Rover3,047-15.1%3,5881413
15Volvo Cars NA1,396-29.1%1,9681515

Canada Q1 2020 – brands:

PosBrandQ1 2020/19Q1 2019PosFY19
22Land Rover2,259-11.1%2,5402525
34Alfa Romeo115-25.3%1543333
 –Others694.5%66 – –

Canada Q1 2020 – models:

PosModelQ1 2020/19Q1 2019PosFY19
1Ford F-Series28,516-5.3%30,10711
2Ram Pick-up19,1790.3%19,12022
3GMC Sierra11,8144.5%11,30866
4Chevrolet Silverado11,1713.1%10,83777
5Toyota RAV410,819-12.7%12,38653
6Honda CR-V9,182-29.5%13,02145
7Honda Civic9,016-36.2%14,13634
8Dodge Grand Caravan8,4082.5%8,2061014
9Toyota Corolla7,818-15.5%9,25588
10Nissan Rogue5,518-33.1%8,249911
11Ford Escape5,351-33.1%7,994119
12Mazda CX-54,285-22.2%5,5061613
13Hyundai Kona4,184-27.6%5,7821515
14Hyundai Tucson4,143-16.0%4,9351812
15Jeep Grand Cherokee4,087-14.4%4,7771920
16Hyundai Elantra3,960-39.8%6,5781210
17Chevrolet Equinox3,784-18.3%4,6302024
18Ford Explorer3,73347.0%2,5404253
19Jeep Wrangler3,677-42.8%6,4311316
20VW Golf3,260-11.1%3,6692819
21Ford Transit2,962-23.1%3,8522628
22VW Tiguan2,848-32.1%4,1952221
23Toyota Highlander2,8415.0%2,7053633
24Subaru Crosstrek2,7409.9%2,4934330
25Toyota Tacoma2,7072.5%2,6403939
26Nissan Kicks2,6570.3%2,6493826
27Ford Edge2,630-31.8%3,8592518
28VW Jetta2,628-18.9%3,2403325
29Kia Forte2,560-23.7%3,3573229
30Nissan Qashqai2,557-43.7%4,5382123
32GMC Terrain2,377-31.0%3,4443037
33Ford Fusion2,376-1.5%2,4134560
34Toyota Camry2,307-32.0%3,3933134
35Hyundai Santa Fe2,253-45.0%4,0962322
36Mitsubishi Outlander2,188-22.9%2,8393547
37Subaru Forester2,181-14.8%2,5614135
38Kia Sorento2,161-41.5%3,6912727
39Toyota Tundra2,118-1.6%2,1525250
40Dodge Durango2,014-23.0%2,6154056
41Kia Soul1,999-6.4%2,1365341
42Kia Sportage1,980-16.6%2,3734738
43Subaru Outback1,907-7.8%2,0685643
44Honda HR-V1,881-29.7%2,6773736
45Buick Encore1,876-13.1%2,1595149
46Honda Pilot1,795-14.8%2,1065462
47Ford Ranger1,703125.6%75512275
48Jeep Cherokee1,689-51.7%3,5002931
49Lexus RX1,6853.1%1,6356959
50Nissan Murano1,618-46.5%3,0223440
51Mitsubishi Outlander Sport1,599-23.3%2,0865570
52Ford Ecosport1,598-11.5%1,8066471
53Toyota Prius (incl. C and V)1,5918.2%1,4707648
54VW Atlas1,572-16.1%1,8736158
55Mazda CX-31,486-26.0%2,0075746
56Toyota C-HR1,4470.1%1,4467772
57Mazda CX-301,420new0 – –
58Audi Q51,417-37.1%2,2544945
59Toyota 4Runner1,402-21.3%1,7826563
60Acura RDX1,383-8.9%1,5187552
61Hyundai Venue1,371new0 –236
62Tesla Model 31,350-78.6%6,3001451
63Lexus NX1,307-15.3%1,5447268
64Honda Accord1,292-44.0%2,3064842
65GMC Savana1,28424.4%1,0329584
66Ram ProMaster1,268-3.6%1,3157993
67Audi Q31,2621539.0%77227110
68Honda Odyssey1,254-34.1%1,9036055
69Toyota Sienna1,206-69.3%3,9322432
70Chevrolet Colorado1,197-35.6%1,8586264
71Chevrolet Spark1,189-25.7%1,6007169
72BMW X31,185-28.3%1,6536761
73Hyundai Ioniq1,179100.9%587139115
74Nissan Sentra1,164-41.0%1,9745865
75Chevrolet Traverse1,139-32.4%1,6846678
76Hyundai Palisade1,129new0 –108
77Mitsubishi Eclipse Cross1,108-12.1%1,2618385
78Subaru Impreza1,107-38.9%1,8136357
79Ford E-Series1,106-2.5%1,1348992
80Nissan Micra1,046-12.3%1,1938476
81Jeep Compass989-59.0%2,4144466
82Chevrolet Bolt969127.5%426161103
83Ford Expedition93238.7%67213396
84Chevrolet Express914-29.0%1,28881100
85BMW X5911-40.1%1,5217474
86Nissan Pathfinder850-35.1%1,3098083
87GMC Acadia844-24.2%1,11493105
88Chevrolet Malibu811-4.9%85310781
89Chevrolet Trax78138.7%56314286
90Kia Sedona777-19.5%9659887
91Honda Ridgeline7755.9%732124123
92Mazda CX-9773-14.6%90510594
93Ford Transit Connect768-0.1%769118109
94BMW 3-Series757-0.9%76411980
95GMC Yukon74610.2%677132135
96Range Rover Sport730-12.2%831110129
97Jeep Gladiator72336050.0%2277165
98Kia Telluride721549.5%111212133
99GMC Canyon703-29.2%9939790
100Chevrolet Tahoe699-9.1%769117101
101Nissan Leaf67934.7%504149137
102Chrysler Pacifica674-17.4%816112111
103Cadillac XT5643-42.8%1,1259188
104Chevrolet Blazer643598.9%92220139
105Cadillac XT4634-11.3%715127128
106Honda Passport622131.2%269188143
107Ford Mustang595-40.8%1,0059667
108BMW X1578-54.9%1,2838295
109Hyundai Sonata578-28.3%806113117
110Kia Niro5703.6%55014498
111Infiniti QX50554-20.1%693129118
112Subaru Ascent550-34.1%835108102
113Jaguar F-Pace527-32.0%775116156
114Kia Rio526-51.1%1,0759489
115Lexus UX524-27.4%722126142
116VW Passat52397.4%265189209
117Nissan Frontier512-46.6%95999112
118Hyundai Accent503-56.5%1,1558679
119Dodge Charger499-74.3%1,94159122
120GMC Yukon XL49812.9%441158147
121Acura TLX491-46.6%920103124
122Buick Enclave490-22.7%634136145
123Acura MDX484-44.4%87110691
124Audi A5471-50.3%94810099
125Chevrolet Suburban471-33.2%705128154
126Range Rover Velar468-2.7%481153171
127Toyota Yaris465-66.8%1,4027877
128Lincoln MKC462-8.7%506148144
129Tesla Model X4507.1%420162177
130Audi Q7436-47.7%833109127
131Subaru WRX427-20.3%536146141
132Buick Envision4228.5%389168134
133Range Rover Evoque42146.7%287184172
134Volvo XC40387-14.4%452157159
135Nissan NV2003859.1%353172173
136Volvo XC60383-22.8%496150132
137Nissan Altima375-54.7%827111125
138Mini Cooper371-48.8%725125113
139Audi A4366-51.3%752123106
140Tesla Model S3609.1%330177188
141Volvo XC90357-35.1%550145140
142Nissan Titan355-61.6%925101138
143Lincoln Aviator352new0 –208
144Mitsubishi Mirage351-53.8%759121152
145Mini Countryman351-15.2%414163151
146Audi A3345-42.9%604138131
147Honda Fit344-69.1%1,11592120
148Infiniti QX60340-70.7%1,15985104
149Porsche Macan331-23.2%431159121
150BMW 5-Series326-16.4%390167180
151Cadillac Escalade320-33.7%483151148
152Infiniti Q50318-38.5%517147168
153Chevrolet Cruze311-85.7%2,1765054
154Lincoln MKX/Nautilus310-55.2%692130126
155Porsche Cayenne302-55.7%681131130
156Lexus ES296-27.5%408165158
157Chevrolet Corvette28865.5%174204176
158Dodge Challenger283-56.5%651134161
159Volvo S60/V60281-22.4%362170164
160Subaru BRZ277-3.5%287185211
161Range Rover271-42.5%471155175
162Subaru Legacy265-33.6%399166174
163BMW X726446.7%180203181
164Land Rover Discovery Sport259-1.9%264190195
165Audi Q8258-45.5%473154160
166Honda Clarity FCV2578.4%237195200
167BMW X2255-38.0%411164187
168Nissan Maxima251-47.8%481152198
169Chevrolet Camaro251-28.7%352173155
170Lexus IS246-19.3%305181153
171Cadillac XT6238new0 –227
173BMW X6234207.9%76228213
174Lincoln Navigator233-38.0%376169179
175Lexus LX214-31.8%314180197
176BMW X4207-8.0%225197170
177Kia Optima201-41.2%342174178
178Chrysler 300200-82.3%1,12890166
179Porsche 911188-23.6%246193184
180Genesis G70173-22.4%223198194
181Buick Encore GX169new0 – –
182Chevrolet Impala166-89.1%1,52673107
183BMW 4-Series166-70.0%554143150
184Kia Stinger161-35.6%250191182
185Hyundai Veloster157-51.1%321179185
186BMW 2 Series154-44.2%276187191
187VW Beetle152-76.1%637135136
188Kia Seltos148new0 – –
189Infiniti QX80145-48.8%283186199
190Nissan NV141-26.2%191201202
191Jaguar E-Pace13649.5%91221224
192Lexus GX12487.9%66230229
193Honda Insight12323.0%100216204
194Audi A6118-27.6%163206207
195Buick Regal114-60.3%287183192
196Acura ILX111-69.2%360171169
197Land Rover Discovery109-47.1%206199206
198Audi A7104-35.0%160207214
199Dodge Journey102-86.6%760120157
200Audi e-Tron102new0 –220
201BMW 8-Series91106.8%44241243
202Cadillac CT589new0 – –
203Jeep Renegade86-50.3%173205210
204Toyota Sequoia85-34.6%130209216
205Ram ProMaster City83-66.4%247192205
206VW Arteon81523.1%13264222
207Alfa Romeo Stelvio71-13.4%82226221
208Infiniti Q6070-47.8%134208218
209Mazda MX-5 Miata67-40.7%113211203
210Nissan Armada61-74.2%236196215
211Toyota Avalon58-40.8%98218225
212Cadillac CT65732.6%43242252
213BMW i3/i85647.4%38246237
214Porsche Panamera50-60.9%128210212
215Genesis G8048-12.7%55236235
216Jaguar F-Type47-46.6%88223242
217Buick LaCrosse46-55.8%104214226
218Nissan 370Z45-54.1%98217219
219Audi A84418.9%37247256
220BMW Z443616.7%6271251
221Ford Flex40-95.7%923102146
222Maserati Levante40-52.9%85225234
223BMW 7-Series40-41.2%68229230
224Lexus RC40-21.6%51238239
225Toyota Supra40new0 –246
226Lincoln MKZ38-63.5%104215232
227Alfa Romeo Giulia38-39.7%63233247
228Toyota 8638-32.1%56234244
229Cadillac CTS37-42.2%64232248
230Fiat 124 Spider31-20.5%39245249
231Audi TT28-69.6%92219233
232Jaguar XE26-39.5%43243253
233Volvo S90/V9025-76.9%108213240
234Jaguar i-Pace21-76.9%91222228
235Lincoln Continental19-55.8%43244250
236Porsche Taycan19new0 – –
237Toyota Land Cruiser18-67.9%56235241
238Jaguar XF16-48.4%31249262
239Fiat 500X1623.1%13263274
240Jaguar XJ15-48.3%29251264
241Maserati Ghibli15-48.3%29252255
242BMW 6 Series15-44.4%27254254
243Lexus GS13-72.9%48239261
244Nissan GT-R1344.4%9270273
245Cadillac XTS12-95.1%244194217
246Fiat 50012-61.3%31248260
247Audi R8129.1%11266258
248Porsche 7189-86.4%66231231
249Acura RLX8-38.5%13262272
250Genesis G908166.7%3273266
251Ford Taurus7-99.6%1,62070163
252Infiniti Q707-61.1%18258271
253Lexus LS6-73.9%23256270
254Maserati Quattroporte5-80.8%26255268
255Lexus LC5-66.7%15260267
256Alfa Romeo 4C5-44.4%9269276
257Fiat 500L5150.0%2276282
258Chevrolet Volt4-99.1%428160162
259Toyota Mirai3-90.3%31250269
260Acura NSX2-60.0%5272278
261Nissan Versa Note1-99.9%1,13888149
262Infiniti QX301-98.8%86224265
263Ford Focus0-100.0%803114183
264Ford Fiesta0-100.0%330176189
265Smart ForTwo0-100.0%45240245
266Cadillac ATS0-100.0%28253275
267Lincoln MKT0-100.0%16259263
268VW Touareg0-100.0%14261277
269Chevrolet Sonic0-100.0%12265281
270Kia Cadenza0-100.0%10268280
271Hyundai Nexo0-100.0%3274283
272Chevrolet City Express0-100.0%3275284
273Maserati GranTurismo0-100.0%1278279
274Mercedes GLCn/an/a2,4054644
275Mercedes C Classn/an/a1,6406873
276Mercedes GLEn/an/a1,1468782
277Mercedes Sprintern/an/a91010497
278Mercedes E Class/CLSn/an/a788115119
279Mercedes GLAn/an/a625137114
280Mercedes GLSn/an/a577140167
281Mercedes A Classn/an/a569141116
282Mercedes G Classn/an/a455156190
283Mercedes Metrisn/an/a341175193
284Mercedes CLAn/an/a299182196
285Mercedes B Classn/an/a202200238
286Mercedes S Classn/an/a188202201
287Mercedes AMG GTn/an/a55237223
288Mercedes SLCn/an/a21257259
289Mercedes SL-Classn/an/a11267257

Source: Manufacturers, Desrosiers, GCBC

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