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Canada September 2021: Market falls -19.6%, Toyota Motor (+2.6%) takes control

Toyota Corolla sales are up 17.6% year-on-year in Canada over Q3 2021.

According to local consultancy DesRosiers Automotive, the Canadian new light vehicle market is down -19.6% year-on-year in September to 136.584 units, with the Seasonally Adjusted Annualised Rate of sales (SAAR) down to 1.55 million units. The Q3 volume is down -12.3% to 439.166 units with a year-to-date tally up 13.2% to 1.296.612. We have adjusted our 2021 Forecast down to 1.65 million units (+5.5%). Over Q3, Passenger Cars are off -11.3% to 90.064 and 20.5% share vs. 20.3% a year ago while Light Trucks drop -12.5% to 349.102 and 79.5% share vs. 79.7% Over Q3 2020. Year-to-date, Passenger Cars edge up 5.5% to 250.386 and 19.3% share vs. 20.7% over the first nine months of 2020 and Light Trucks advance 15.2% to 1.046.226 and 80.7% share vs. 79.3% a year ago.

In the groups ranking over Q3, Toyota Motor (+2.6%) posts the only year-on-year gain among large manufacturers and takes control of the year-to-date charts as it also does in the neighbouring US, with sales up a whopping 30.7% over the first nine months of the year. Ford Motor (-25.4%) struggles as does General Motors (-23.1%), now ranking #2 and #3 respectively YTD. Hyundai-Kia (-3.4%) resists very well and steps up to third place over Q3 below Ford but above GM. Honda Motor (-5.9%) overtakes Stellantis (-34.2%) in dire straits. Nissan/Mitsubishi (-4.4%) and the VW Group (-1.5%) resist well while the BMW Group (+6.9%) is up and Jaguar Land Rover (-9.4%) keeps its fall to the single digits.

Brand-wise, Ford (-25.3%) maintains its leadership despite falling significantly faster than the market, distancing Toyota (+0.2%) edging up. Honda (-6.2%) and Hyundai (-8.7%) complete a Top 4 identical to the year-to-date order. Nissan (-9.1%) and Kia (-0.1%) which lodged its best September ever, both overtake Chevrolet (-22.1%) down to #7 vs. #5 so far this year. Volkswagen (+11.2%) manages the only double-digit gain in the Top 10 while Mazda (-6.2%) holds up well and Subaru (+0.3%) nudges up. Outside the Top 10, Tesla (+41.3%), Mitsubishi (+34.8%), Lexus (+23.2%) and BMW (+14.2%) make themselves noticed while further down Chrysler (+223.2%), Genesis (+370%) and Maserati (+40.8%) impress.

Looking at the models ranking over Q3, the Ford F-Series (-39.9%) takes a tough hit but comfortably remains the overall best-seller and there are a few changes below: the Honda CR-V (+9.5%) leaps to 2nd place ahead of the Toyota RAV4 (-29%) while the Ram Pickup (-45%) endures the largest fall in the Top 50 and is down two ranks to #4. The Toyota Corolla (+17.6%) unusually posts the best gain in the Top 10, advancing to #5 and outselling the perennial Passenger Car leader, the Honda Civic (-14.2%). The Ford Escape (+11.6%) also manages a year-on-year uptick in the remainder of the Top 10 whereas the GMC Sierra (-32.1%), Chevrolet Silverado (-22.7%) and Hyundai Kona (-21.2%) all sink. Other great performers include the Tesla Model 3 (+46.8%), Subaru Crosstrek (+45%), VW Tiguan (+23.4%) and Toyota Highlander (+21.2%). The Kia Carnival (#56) is the best-selling recent launch above the  Ford Bronco Sport (#72) and Ford Bronco (#78). 

Previous month: Canada August 2021: Market off -11.4%, Lexus, Subaru swim upstream

One year ago: Canada September 2020: Subaru, Kia, Volvo trigger market uptick (+2.4%)

Full Q3 2021 Top 15 groups, Top 40 brands and Top 290 models below.

Canada Q3 2021 – groups:

PosGroupQ3 2021/202021/20PosFY20
1Toyota Motor Co.65,4602.6%183,95330.7%13
2Ford Motor Co.62,707-25.4%182,725-3.0%21
3Hyundai-Kia62,405-3.4%167,71221.9%44
4General Motors48,657-23.1%178,12010.3%32
5Honda Motor Co.43,765-5.9%116,53010.7%66
6Stellantis35,886-34.2%122,726-7.4%55
7Nissan/Mitsubishi32,712-4.4%97,75523.6%77
8Volkswagen Group27,619-1.5%78,03625.4%88
9Mazda17,867-6.2%52,44226.0%99
10Subaru17,6120.3%44,82425.5%1010
11Mercedes-Benz Canada9,692-11.0%28,2229.7%1111
12Tesla (est)9,49641.3%24,24158.5%1313
13BMW Group9,4356.9%26,83722.9%1212
14Volvo Cars NA3,2775.1%8,42035.7%1515
15Jaguar-Land Rover2,254-9.4%8,83617.5%1414

Canada Q3 2021 – brands:

PosBrandQ3 2021/202021/20PosFY20
1Ford60,921-25.3%177,314-3.1%11
2Toyota57,4030.2%163,49130.1%22
3Honda39,270-6.2%103,9009.5%33
4Hyundai35,797-8.7%98,09718.4%44
5Nissan25,290-9.1%74,97020.2%67
6Kia25,057-0.1%66,32723.0%79
7Chevrolet24,655-22.1%89,6219.7%55
8Volkswagen18,57011.2%46,98025.1%1113
9Mazda17,867-6.2%52,44226.0%1010
10Subaru17,6120.3%44,82425.5%1212
11GMC16,531-25.3%64,3509.8%88
12Ram15,774-44.4%57,122-14.3%96
13Jeep15,046-12.4%44,29813.9%1311
14Mercedes9,692-11.0%28,2229.7%1414
15Tesla (est)9,49641.3%24,24158.5%1518
16BMW8,29914.2%23,42426.5%1717
17Lexus8,05723.2%20,46235.4%1819
18Audi6,619-18.1%23,66526.3%1616
19Mitsubishi5,96734.8%18,13945.1%1920
20Acura4,495-3.5%12,63021.4%2222
21Buick4,450-16.7%12,7272.2%2121
22Volvo3,2775.1%8,42035.7%2424
23Cadillac3,021-27.3%11,42230.6%2323
24Chrysler2,805223.2%6,933213.3%2730
25Porsche2,293-25.1%7,00129.7%2626
26Dodge1,835-76.0%13,176-44.7%2015
27Lincoln1,786-29.1%5,4111.3%2827
28Land Rover1,769-13.2%7,14522.2%2525
29Genesis1,551370.0%3,288319.4%3032
30Infiniti1,455-25.9%4,64610.1%2928
31Mini1,091-27.3%3,2783.6%3129
32Jaguar4857.5%1,6911.3%3231
33Alfa Romeo2444.3%67837.5%3333
34Maserati16940.8%44157.5%3434
35Lamborghini845.0%2525.0%3535
36Bentley5317.8%13825.5%3637
37Rolls-Royce4512.5%13512.5%3738
38McLaren326.7%966.7%3839
39Fiat13-82.4%77-62.4%3936
40Smart0n/a0-100.0%4040
 –Others7016.7%21024.3% – –

Canada Q3 2021 – models:

PosModelQ3 2021/202021/20PosFY20
1Ford F-Series29,100-39.9%88,421-15.7%11
2Honda CR-V16,2289.5%42,94447.0%47
3Toyota RAV414,920-29.0%52,82834.5%33
4Ram Pick-up14,883-45.0%54,668-13.6%22
5Toyota Corolla13,05517.6%33,62737.7%78
6Honda Civic12,729-14.2%32,972-0.2%86
7Chevrolet Silverado11,236-22.7%41,6359.3%64
8GMC Sierra9,897-32.1%42,7638.9%55
9Ford Escape8,60711.6%21,96522.6%1114
10Hyundai Kona8,046-21.2%23,76122.7%109
11Nissan Rogue7,991-6.6%25,45438.3%912
12Subaru Crosstrek7,84845.0%18,72078.8%1516
13Mazda CX-57,8150.0%21,94230.7%1210
14Hyundai Elantra7,6624.5%20,14821.5%1413
15Hyundai Tucson7,546-1.3%21,00626.8%1311
16VW Tiguan6,59223.4%15,39552.2%1728
17Tesla Model 3 (est)5,80046.8%12,40015.0%2224
18Toyota Highlander5,43221.2%15,83569.7%1621
19Jeep Grand Cherokee5,35415.4%14,03422.3%1925
20Kia Forte5,0344.0%12,52022.5%2120
21Jeep Wrangler4,788-32.2%14,392-4.2%1817
22Hyundai Santa Fe4,682-3.6%12,19623.2%2423
23Toyota Tacoma4,392-3.1%11,74119.5%2718
24VW Jetta4,34425.7%9,96222.2%3044
25Nissan Kicks4,234-15.5%13,86234.7%2029
26Ford Transit 4,151-12.0%12,08817.5%2527
27VW Atlas4,08329.8%10,73065.8%2847
28Ford Explorer3,976-30.2%12,335-0.5%2322
29Mazda CX-303,96124.9%9,95655.4%3141
30Kia Seltos3,816-22.8%11,95045.4%2619
31Nissan Sentra3,74840.4%8,75270.4%3962
32Toyota Camry3,701-11.2%9,71325.5%3238
33Kia Sportage3,64518.0%9,96735.9%2937
34Tesla Model Y (est)3,59667.5%7,236156.4%4979
35Honda HR-V3,520-1.9%7,9743.0%4535
36Toyota Sienna3,51824.4%9,28063.4%3551
37Subaru Outback3,512-0.3%8,51620.1%4033
38Ford Edge3,411-20.1%8,380-14.3%4130
39Hyundai Venue3,26310.6%8,80649.4%3843
40Mazda33,233-28.0%9,442-1.7%3326
41Subaru Forester3,182-22.5%8,9147.9%3731
42Ford Ranger3,025-25.1%9,24715.4%3642
43Kia Sorento3,010-36.8%8,146-19.9%4236
44Nissan Qashqai2,919-16.7%9,30310.3%3439
45Toyota C-HR2,85749.8%7,03052.7%5259
46Lexus RX2,8277.6%7,25634.5%4849
47Kia Soul2,63919.5%6,0484.8%5745
48Lexus NX2,63041.4%6,24953.3%5661
49Mitsubishi Outlander2,61919.6%7,06322.2%5158
50Toyota 4Runner2,58553.8%6,69351.5%5357
51Chevrolet Equinox2,569-25.7%7,496-22.2%4734
52Toyota Venza2,5331435.2%4,8302827.3%72164
53Audi Q52,412-7.3%8,11438.6%4355
54Mitsubishi Outlander Sport2,350102.4%7,15296.4%5085
55Acura RDX2,255-4.9%5,7115.1%6350
56Kia Carnival2,250new3,630new91 –
57VW Golf2,196-45.0%7,903-26.9%4632
58Honda Accord2,106-3.8%5,44114.9%6756
59Jeep Cherokee2,018-24.2%8,02139.5%4453
60Nissan Murano2,009-34.4%5,700-5.7%6554
61BMW X31,94427.6%5,06419.3%6973
62GMC Terrain1,861-40.4%6,277-17.2%5546
63Buick Encore GX1,772-9.0%5,80865.9%6275
64Buick Envision1,757114.3%3,567109.0%93138
65Chevrolet Spark1,734-12.9%4,8500.6%7168
66Chevrolet Trailblazer1,725120.0%6,523454.2%54126
67Audi Q31,7217.9%5,94549.7%5971
68Mercedes GLC1,698-26.7%5,504-0.2%6660
69Toyota Prius1,693-1.1%4,8009.1%7367
70Toyota Tundra1,692-28.7%4,977-22.7%7040
71Hyundai Palisade1,671-36.3%5,70812.3%6452
72Ford Bronco Sport1,662new5,944new60243
73BMW X51,66227.8%4,20623.5%8182
74Honda Pilot1,641-7.3%5,8946.0%6148
75Mercedes GLE1,6325.6%5,34325.5%6869
76Chrysler Pacifica1,597106.9%3,925113.7%84122
77Jeep Compass1,52319.0%4,29641.9%8083
78Ford Bronco  1,500new1,522new147 –
79Honda Odyssey1,444-26.5%3,534-21.4%9470
80Kia Niro1,43148.1%3,77071.5%88102
81Kia Rio1,430-6.4%4,42354.5%7787
82GMC Canyon1,35717.1%4,30336.8%7878
83GMC Yukon1,31067.1%3,74589.3%90119
84Ford Expedition1,30131.8%3,90648.2%85106
85Mercedes Sprinter1,2831.8%3,0616.0%10189
86Hyundai Sonata1,27069.8%2,94853.1%102100
87Mazda CX-31,268-32.6%4,7556.9%7466
88Mazda CX-91,2401.3%4,08054.4%8380
89Jeep Gladiator1,239-12.3%3,3140.5%9788
90Volvo XC601,2156.6%2,44119.4%115112
91Chevrolet Colorado1,203-26.0%4,498-4.0%7663
92Mercedes C Class1,200-19.9%2,384-20.4%11893
93BMW 3-Series1,1946.6%3,52322.3%9596
94Chevrolet Bolt1,1918.9%4,67569.2%7592
95Lexus UX1,17330.0%2,69850.8%106118
96Acura MDX1,172-3.1%4,09871.3%8294
97Ford Mustang Mach E1,138new3,252new99290
98Nissan Pathfinder1,1355.0%2,556-4.4%111107
99Chrysler Grand Caravan1,129new2,426new117276
100Cadillac Escalade1,126101.1%2,819129.6%103149
101Hyundai Ioniq1,121-21.8%2,659-17.1%10777
102Ford Mustang1,120-35.9%3,779-4.5%8786
103Chevrolet Tahoe1,05870.6%3,37785.5%96124
104Subaru Impreza1,053-51.2%2,777-37.1%10464
105Subaru Impreza WRX1,04352.0%2,59146.5%10998
106Kia Telluride1,03749.4%3,56879.0%92105
107GMC Acadia9252.1%3,13139.3%100113
108Nissan NV20090367.5%2,49081.5%114141
109Honda Passport877-7.3%2,135-8.6%128116
110Cadillac XT5868-40.4%3,75225.2%8991
111Ford E-Series86824.5%2,52210.0%113114
112Volvo XC9086514.9%2,26342.9%123128
113Acura TLX86558.4%1,398-6.6%153123
114Mitsubishi Eclipse Cross8629.5%3,29440.1%98115
115GMC Yukon XL853156.9%2,292114.0%122161
116Porsche Cayenne827-21.9%2,11315.7%130111
117Ram ProMaster Van818-30.0%2,126-29.2%129103
118Porsche Macan794-7.6%2,55849.2%110133
119VW Taos779new953new177 –
120Volvo XC40777-5.1%2,70864.6%105135
121Audi Q7752-0.8%2,30640.1%121136
122Nissan Versa732n/a2,534n/a112258
123Chevrolet Corvette7322.8%1,88636.6%136144
124Genesis GV70732new908new181 –
125Subaru Ascent701-36.7%2,42713.8%11699
126Chevrolet Traverse688-64.8%4,3004.7%7974
127Mercedes GLB67567.5%2,149100.3%127146
128Mini Cooper667-30.7%2,1116.3%131121
129Lexus IS66187.8%2,022151.8%134170
130Chevrolet Suburban661232.2%1,861114.9%137183
131Dodge Durango646-20.0%3,81820.0%8672
132Infiniti QX506468.4%1,72622.8%144142
133Chevrolet Blazer643-52.1%2,632-10.4%10897
134Mercedes GLA63414.0%1,925100.3%135148
135BMW 2 Series63440.9%1,81189.8%140167
136Honda Ridgeline620-19.8%2,202-2.6%125108
137Ford Ecosport617-47.3%2,374-36.5%11981
138Lincoln MKC/Corsair566-11.1%1,728n/a143139
139BMW X1560-20.7%2,17634.7%126129
140Audi A5524-38.6%2,36618.2%120125
141Buick Enclave5180.0%1,78835.1%141147
142Chevrolet Trax516-60.4%2,249-26.3%12495
143Lexus ES5061.6%1,25625.2%163156
144VW Passat492-14.6%1,77938.9%142150
145Mercedes E Class/CLS480-22.5%1,4584.6%151145
146Mercedes GLS477-7.9%1,6251.6%145134
147Kia K5462new1,122new168223
148Nissan Frontier462-2.1%462-65.5%207155
149Land Rover Defender46043.8%1,517358.3%148199
150BMW X44519.7%1,12527.1%167174
151Lincoln Nautilus442-30.8%1,3020.0%161151
152Lincoln Aviator426-41.4%1,352-6.5%159140
153Jaguar F-Pace42453.1%1,33220.7%160160
154Mini Countryman423-21.5%1,166-1.0%166154
155BMW 4-Series41849.8%1,470142.2%150187
156Mercedes A Class412-54.8%1,494-25.1%149132
157Buick Encore403-79.5%1,536-72.5%14665
158Cadillac XT6403-27.1%1,37625.8%154159
159Range Rover Sport394-17.6%2,05122.6%132130
160Ford Transit Connect394-63.1%1,828-25.6%139101
161Genesis G7038722.5%90834.5%180178
162Volvo S60/V603733.9%8941.0%182172
163BMW X636219.9%92120.4%179185
164Genesis GV80353new1,195new165231
165Audi A4347-61.5%1,364-17.9%157137
166Mercedes S Class34766.8%406-9.6%210207
167Lincoln Navigator343-21.5%98514.4%175177
168Audi Q8338-3.2%1,36961.8%155171
169Range Rover Velar3388.7%1,1076.9%169169
170GMC Savana329-73.7%1,840-45.0%13884
171Hyundai Santa Cruz312new312new220 –
172Kia Stinger298-20.7%99117.0%174173
173Mercedes G Class294-16.0%85425.6%184188
174Mercedes CLA2901.8%1,03115.5%171181
175Nissan Leaf284-19.5%923-28.8%178157
176Chevrolet Camaro282-34.7%892-29.9%183158
177Chevrolet Express276-55.3%1,368-30.9%156120
178BMW 5-Series27257.2%79527.2%188192
179BMW X7270-23.1%792-14.8%189168
180Subaru Legacy270-34.0%707-19.5%195166
181Nissan Altima264-32.5%1,007-6.2%172162
182Infiniti Q50264-22.8%8321.2%186184
183Range Rover   261-1.9%1,03628.2%170179
184Porsche 911255-13.3%1,00135.6%173191
185BMW X2252-25.2%74710.8%192200
186Dodge Grand Caravan240-96.0%5,982-67.4%5815
187Cadillac XT4237-79.6%2,042-18.4%133104
188Hyundai Veloster224-38.1%552-28.2%202182
189Cadillac CT420148.9%640300.0%197225
190Alfa Romeo Stelvio20114.2%50850.7%204216
191Acura ILX196-16.2%72948.5%193189
192Porsche 718195-48.0%53218.5%203209
193Mercedes Metris187-11.4%72631.0%194197
194Dodge Challenger186-60.8%1,23712.4%164165
195Cadillac CT5186-19.8%77946.2%190194
196Mazda MX-5 Miata17619.7%96591.8%176214
197Mazda6174-46.5%1,30265.0%162180
198Infiniti QX55172new362new212 –
199Range Rover Evoque163-51.2%772-28.2%191163
200Audi e-Tron16333.6%3070.3%222210
201Infiniti QX80154-32.5%63030.2%198203
202Dodge Charger153-20.3%1,44976.1%152153
203Ford Fusion151-84.6%844-81.2%18576
204Nissan Armada1450.0%48585.8%206224
205Maserati Levante14284.4%31583.1%219241
206Chevrolet Malibu140-83.3%1,354-40.6%158109
207Infiniti QX60139-80.3%826-35.4%187143
208Mitsubishi Mirage134-53.3%627-38.2%199175
209Porsche Taycan131-65.2%57729.7%201196
210Audi e-Tron GT124new124new247 –
211BMW 8-Series116-23.2%45517.6%208211
212Jeep Renegade116-0.9%229-24.9%230226
213Toyota Supra115-14.2%35962.4%213221
214Audi A6101-15.1%66791.7%196212
215Toyota Land Cruiser94-29.3%24738.0%226228
216Porsche Panamera92-8.0%224-0.9%231232
217Land Rover Discovery Sport89-62.1%491-25.0%205193
218Nissan Maxima86-48.2%430-47.0%209195
219Mercedes AMG GT861.2%220-7.2%232230
220Toyota Sequoia85-32.5%32416.5%218218
221VW Arteon83-33.1%252-10.3%225227
222Chrysler 30080-16.7%58555.6%200219
223Infiniti Q6080-11.1%26824.7%224236
224Ram ProMaster City74-52.9%330-20.1%217206
225Lexus LX7235.8%335-32.0%216190
226Lexus GX70-31.4%231-27.1%229213
227Nissan Titan68-78.1%372-66.5%211176
228Genesis G80651525.0%240203.8%228245
229Lexus RC643.2%19436.6%234238
230BMW Z462-16.2%179-1.6%238242
231Land Rover Discovery62-34.7%165-39.3%240229
232Tesla Model X (est)60-81.8%165-82.2%241186
233BMW i35680.6%111-17.8%250249
234Honda Insight51-61.7%244-20.5%227215
235BMW 7-Series51-5.6%136-0.7%245248
236Audi A750-39.8%34314.7%215222
237Audi TT47-20.3%18214.5%237247
238Volvo S90/V9046-4.2%11437.3%249255
239Alfa Romeo Giulia44-21.4%16014.3%242246
240Toyota Avalon44-47.0%146-17.0%243239
241Lexus LC4213.5%184247.2%236254
242Toyota Mirai41925.0%65622.2%256279
243Tesla Model S (est)40-86.2%95-87.5%252201
244Honda Clarity FCV37-76.9%203-66.3%233202
245Jaguar F-Type30-16.7%1459.0%244244
246Nissan NV24-89.2%309-34.1%221208
247Audi R824-35.1%11750.0%248261
248Maserati Ghibli 21-19.2%9018.4%253262
249Audi A8180.0%59-44.3%257256
250Honda Fit17-97.4%357-73.5%214131
251Jaguar E-Pace15-73.2%95-57.0%251234
252Genesis G901440.0%3732.1%261267
253Nissan GT-R1220.0%378.8%262271
254Lexus LS12500.0%35118.8%263280
255Dodge Journey10-91.5%89-73.4%254220
256Jaguar XF9-40.0%5852.6%258269
257Maserati Quattroporte7-58.8%3011.1%265274
258Fiat 124 Spider6-89.5%53-63.2%260250
259Lincoln MKZ6-87.5%30-76.0%264251
260Acura NSX6-50.0%224.8%267277
261Jeep Grand Wagoneer6new10new277 –
262Kia Sedona5-99.7%189-93.5%23590
263Jaguar i-Pace4-76.5%565.7%259266
264Subaru BRZ3-98.2%172-68.9%239204
265Fiat 5003-25.0%4-77.8%281282
266Ford Maverick3new3new284 –
267Jeep Wagoneer3new3new285 –
268Toyota 862-98.0%69-63.5%255240
269Acura RLX1-66.7%2-84.6%288278
270Toyota Yaris0-100.0%283-82.1%223127
271Audi A30-100.0%131-91.0%246152
272Mercedes SL-Class0-100.0%25-76.2%266252
273Buick Regal0-100.0%20-91.1%268237
274Mercedes SLC0-100.0%19-84.8%269253
275Nissan 370Z0-100.0%19-92.1%270235
276Lincoln Continental0-100.0%15-75.8%271263
277Fiat 500X0-100.0%14-56.3%272273
278Ford GT0-100.0%1318.2%273284
279Chevrolet Cruze0-100.0%12-98.0%274205
280Alfa Romeo 4C0-100.0%11-31.3%275283
281Chevrolet Impala0-100.0%11-95.5%276233
282Cadillac CTS0-100.0%9-87.3%278264
283Buick LaCrosse0-100.0%8-93.1%279257
284Maserati GranTurismo0n/a740.0%280289
285Cadillac XTS0-100.0%3-92.9%282268
286Fiat 500L0-100.0%3-72.7%283286
287Kia Optima0-100.0%3-99.5%286198
288VW Beetle0-100.0%3-99.3%287217
289Cadillac CT60-100.0%2-98.3%289260
290Lexus GS0-100.0%2-93.5%290272
291Hyundai Nexo0n/a1-75.0%291288

Source: Manufacturers, ANDC, DesRosiers Automotive, GCBC, Troy Teslike

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