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Puerto Rico (USA) Full Year 2019: Toyota RAV4 topples Yaris to lead market down -1.2%

The Toyota RAV4 its the best-selling vehicle in Puerto Rico in 2019.

Discover 30 years of Puerto Rican Historical Data here.

New car sales in Puerto Rico an unincorporated state of the United States, are not accounted for in the U.S. updates and therefore are treated in separate articles in BSCB. Plus from this year onwards we will start separating the Puerto Rico and US Virgin Island markets. As such, 2018 basis has been updated foe Puerto Rico, a market edging down -1.2% year-on-year to 106.606 registrations in 2019. The Top 3 best-selling brands all go against the grain and post year-on-year gains, with Toyota (+0.1%) remaining well above the competition at 27.7% share, Hyundai (+4%) posting the largest gain in the Top 6 to 14.7% share and Kia (+2.6%) climbing onto the podium at 10.1% share, discarding Nissan (-7.8%). Jeep (+9.1%), Ram (+6.8%), BMW (+6.8%) and Honda (+0.3%) also shine in the remainder of the Top 10.

Model-wise, the Toyota RAV4 (+110.6%) more than doubles its sales year-on-year thanks to the new generation and spectacularly leaps from #7 last year directly into the 2019 pole position. This is the first time since we started following Puerto Rico models charts back in 2009 – and most probably ever – that the Toyota RAV4 is the best-selling vehicle on the island. Leader for the past 3 years, the Toyota Yaris (-2.1%) retrogrades to 2nd place while the Hyundai Tucson (+20.1%) jumps up two spots onto the podium and the Hyundai Accent (+10%) impresses. Toyota also places the Tacoma (-24.6%) and Corolla (+13.9%) in the Top 6, while the Nissan Versa (+7%) breaks into the Top 10 at #9 and the Toyota C-HR (-37.4%) dives from #3 in 2018 to #10 this year. The Ford Ranger (#45) and Hyundai Venue (#48) are the only 2019 launches to make it into the Puerto Rico Top 50.

Previous post: Puerto Rico (USA) First Half 2019: Toyota (+13.9%), Hyundai (+22.5%) lift market up 3.7%

Previous year: Puerto Rico (USA) 2018: Toyota Yaris, Tacoma, C-HR Top market up 28.5%

Two years ago: Puerto Rico (USA) 2017: Toyota Yaris, Corolla and Tacoma on top

Full Year 2019 Top 38 All-brands and Top 285 All-models below.

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