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Puerto Rico (USA) First Half 2020: Toyota RAV4 holds 9% of market off -38.4%

The Toyota RAV4 cements its leadership position in Puerto Rico.

New light vehicle sales in Puerto Rico are off -38.4% year-on-year over the First Half of 2020 to 31.781 units. Toyota (-34.5%) resists slightly better and sees its market share cross the symbolic 30% in the process, going from 28.8% a year ago to 30.6%. Hyundai (-43%) on the other hand drops to 13.6% while sister brand Kia (-48.1%) endures the steepest fall in the Top 20 and owes its spot on the podium to just 37 sales above Ford (-35.6%) up one to #4. Ram (-22.6%) fares best in the Top 10 with Honda (-33.5%), Mitsubishi (-34.7%) and BMW (-37.5%) also outpacing the market. Below, Bentley (+233.3%), Lamborghini (+80%), Audi (+22.3%) and Dodge (+5.4%) are the only carmakers in positive over the period.

Model-wise, the Toyota RAV4 (-174%) cements its lead and pushes up over two percentage points of share to hit a round 9%, leaving the Toyota Yaris (-37.8%) in the dust at 6.5%. The Hyundai Tucson (-37.9%) and Toyota Tacoma (-38.4%) ensure the Top 4 is unchanged on H1 2019 while the Toyota Corolla (-14.6%) takes advantage of the new generation to gain 4 spots and break into the Top 5. The Ford F-Series (-25.4%) also impresses with a somewhat contained loss and gains 8 spots to #7 while the Nissan Versa (-35.5%) returns inside the Top 10 and the Mitsubishi Outlander Sport (-7%) leaps up 12 to #12. The Hyundai Venue (#19) and Kia Seltos (#21) are instant blockbusters in Puerto Rico while the Jeep Gladiator (#39) brilliantly lands inside the Top 40

Previous post: Puerto Rico (USA) Full Year 2019: Toyota RAV4 topples Yaris to lead market down -1.2%

One year ago: Puerto Rico (USA) First Half 2019: Toyota (+13.9%), Hyundai (+22.5%) lift market up 3.7%

Full H1 2020 Top 38 All-brands and Top 280 All-models vs. Full H1 2019 figures below.

Puerto Rico (USA) H1 2020 – brands:

PosBrandH1 2020%/19H1 2019%PosPos
1Toyota9,71430.6%-34.5%14,83828.8%11
2Hyundai4,30713.6%-43.0%7,56114.7%22
3Kia2,6008.2%-48.1%5,0099.7%34
4Ford2,5638.1%-35.6%3,9797.7%55
5Nissan2,5067.9%-46.9%4,7219.2%43
6Mitsubishi2,1286.7%-34.7%3,2606.3%66
7Honda1,8415.8%-33.5%2,7675.4%88
8Jeep1,7795.6%-41.6%3,0475.9%77
9Ram8532.7%-22.6%1,1022.1%99
10BMW4761.5%-37.5%7621.5%1010
11Mercedes3941.2%-36.8%6231.2%1111
12Lexus3181.0%-31.6%4650.9%1213
13Acura2880.9%-36.8%4560.9%1315
14Mazda2750.9%-39.2%4520.9%1412
15Chevrolet2430.8%-36.9%3850.7%1514
16Volkswagen2380.7%-30.8%3440.7%1617
17Dodge2130.7%5.4%2020.4%1916
18Infiniti1460.5%-47.7%2790.5%1718
19Audi1370.4%22.3%1120.2%2420
20Volvo1240.4%-29.9%1770.3%2021
21Mini1100.3%-50.7%2230.4%1819
22Land Rover1080.3%-26.5%1470.3%2122
23Subaru840.3%-35.4%1300.3%2223
24Porsche820.3%-32.8%1220.2%2326
25Lincoln460.1%-11.5%520.1%2729
26Fiat360.1%-43.8%640.1%2624
27GMC310.1%-56.3%710.1%2528
28Chrysler290.1%-25.6%390.1%3025
29Jaguar220.1%-51.1%450.1%2830
30Cadillac220.1%-4.3%230.0%3332
31Alfa Romeo170.1%-58.5%410.1%2927
32Maserati120.0%-52.0%250.0%3131
33Genesis110.0%-26.7%150.0%34n/a
34Bentley100.0%233.3%30.0%3736
35Lamborghini90.0%80.0%50.0%3637
36Buick70.0%-70.8%240.0%3233
37Ferrari20.0%-60.0%50.0%3534
38Smart00.0%-100.0%10.0%3835

Puerto Rico (USA) H1 2020 – models:

PosModelH1 2020%/19H1 2019%PosFY19
1Toyota RAV42,8559.0%-17.4%3,4556.7%11
2Toyota Yaris2,0616.5%-37.8%3,3126.4%22
3Hyundai Tucson1,4434.5%-37.9%2,3244.5%33
4Toyota Tacoma1,3434.2%-38.4%2,1794.2%45
5Toyota Corolla1,3064.1%-14.6%1,5303.0%96
6Hyundai Accent9423.0%-53.9%2,0434.0%54
7Ford F-Series8872.8%-25.4%1,1892.3%1513
8Mitsubishi Mirage8812.8%-43.5%1,5603.0%88
9Toyota C-HR8082.5%-52.8%1,7123.3%610
10Nissan Versa8042.5%-35.5%1,2472.4%119
11Ram Pickup7792.5%-23.3%1,0152.0%1616
12Mitsubishi Outlander Sport6752.1%-7.0%7261.4%2419
13Nissan Kicks6662.1%-46.2%1,2392.4%1214
14Jeep Grand Cherokee6001.9%-34.7%9191.8%1818
15Kia Forte5961.9%-51.7%1,2332.4%1312
16Toyota Highlander5931.9%-35.6%9211.8%1722
17Honda CR-V5881.9%-26.3%7981.5%2220
18Hyundai Elantra5511.7%-66.7%1,6533.2%711
19Hyundai Venue5261.7%new00.0% –48
20Kia Soul5201.6%-61.3%1,3432.6%1015
21Kia Seltos4551.4%new00.0% – –
22Kia Rio4271.3%-65.3%1,2292.4%147
23Kia Sportage4191.3%-34.4%6391.2%2625
24Ford Transit Connect3831.2%-9.0%4210.8%3433
25Jeep Wrangler3781.2%-50.5%7641.5%2317
26Ford Ranger3711.2%64.2%2260.4%4645
27Toyota Corolla iM3251.0%-54.0%7061.4%2526
28Mitsubishi Outlander3161.0%-26.9%4320.8%3227
29Jeep Compass3141.0%-62.2%8311.6%2021
30Honda HR-V2930.9%-20.8%3700.7%3836
31Honda Civic2800.9%-26.1%3790.7%3735
32Ford Transit2740.9%-47.5%5221.0%3032
33Hyundai Kona2720.9%-67.0%8231.6%2123
34Mitsubishi Eclipse Cross2560.8%-52.8%5421.1%2830
35Nissan Sentra2540.8%-30.6%3660.7%4040
36Honda Accord2490.8%-54.6%5481.1%2729
37BMW X32400.8%-26.6%3270.6%4238
38Jeep Renegade2390.8%-45.9%4420.9%3131
39Jeep Gladiator2190.7%new00.0% –68
40Hyundai Santa Fe2160.7%-49.9%4310.8%3334
41Toyota 4Runner2050.6%-44.0%3660.7%4137
42Ford Ecosport1910.6%-77.6%8541.7%1924
43Hyundai Palisade1860.6%272.0%500.1%9656
44Acura RDX1830.6%-29.3%2590.5%4443
45Ford Explorer1700.5%-11.5%1920.4%4957
46Nissan Rogue1680.5%-68.7%5371.0%2928
47Nissan Rogue Sport1510.5%-59.2%3700.7%3941
48Dodge Grand Caravan1450.5%326.5%340.1%116137
49Lexus NX1420.4%-10.7%1590.3%5350
50Nissan Frontier1340.4%-65.0%3830.7%3539
51Mazda CX-51320.4%-31.6%1930.4%4851
52VW Tiguan1280.4%-22.9%1660.3%5253
53Toyota Camry1240.4%-50.4%2500.5%4546
54Honda Passport1240.4%-13.9%1440.3%5554
55Nissan NV2001150.4%-13.5%1330.3%5870
56Honda Pilot1040.3%-52.9%2210.4%4747
57Ford Mustang1010.3%-24.6%1340.3%5663
58Honda Fit960.3%-28.4%1340.3%5755
59Mercedes GLC950.3%-64.9%2710.5%4342
60Hyundai Sonata920.3%21.1%760.1%7793
61Infiniti QX50870.3%-29.3%1230.2%6260
62Nissan Murano780.2%-40.9%1320.3%5958
63Chevrolet Full Size Van780.2%-31.6%1140.2%64104
64Ford Escape760.2%-57.5%1790.3%5152
65Ram Promaster740.2%-14.9%870.2%7582
66Kia Sedona730.2%-80.8%3800.7%3644
67Mercedes GLE700.2%1.4%690.1%8477
68Honda Ridgeline690.2%-24.2%910.2%7273
69BMW X5650.2%-49.6%1290.3%6162
70Range Rover/Sport650.2%-3.0%670.1%8686
71Hyundai Veloster640.2%-51.1%1310.3%6061
72Kia Sorento620.2%-15.1%730.1%7976
73Mercedes GLA610.2%-35.1%940.2%7065
74Chevrolet Colorado610.2%-34.4%930.2%7171
75Mercedes GLB570.2%new00.0% – –
76Toyota Tundra560.2%-70.7%1910.4%5049
77Acura MDX550.2%-52.6%1160.2%6369
78Mini550.2%-50.5%1110.2%6566
79Nissan Pathfinder550.2%-43.3%970.2%6874
80Lexus UX510.2%-65.8%1490.3%5464
81VW Atlas510.2%-3.8%530.1%9491
82Chevrolet Equinox500.2%-21.9%640.1%8780
83Audi Q5470.1%20.5%390.1%108112
84Dodge Durango460.1%-48.3%890.2%7459
85Ford Fusion460.1%-34.3%700.1%81103
86Mini Countryman440.1%-57.3%1030.2%6778
87Volvo XC60440.1%25.7%350.1%11599
88Lexus RX430.1%-4.4%450.1%10292
89Volvo XC40410.1%-22.6%530.1%9385
90VW Jetta380.1%-22.4%490.1%9890
91Mazda2370.1%-46.4%690.1%8379
92BMW X7370.1%23.3%300.1%121113
93Fiat 500360.1%-43.8%640.1%8894
94Ford Edge350.1%-67.6%1080.2%6667
95Audi Q3350.1%133.3%150.0%157117
96Honda Odyssey320.1%-56.8%740.1%7881
97Lexus IS320.1%-15.8%380.1%109111
98Lexus ES310.1%-16.2%370.1%112110
99Subaru Forester310.1%6.9%290.1%126108
100Acura TLX300.1%-44.4%540.1%9297
101Jeep Cherokee290.1%-68.1%910.2%7375
102Porsche Macan280.1%-39.1%460.1%101116
103Subaru Impreza/WRX280.1%-20.0%350.1%114121
104Mazda CX-3270.1%-34.1%410.1%107107
105Mercedes A Class270.1%0.0%270.1%129106
106Mazda3260.1%-72.3%940.2%6984
107BMW X2260.1%-45.8%480.1%99119
108BMW 3 Series240.1%-56.4%550.1%91101
109Porsche 911/Carrera230.1%109.1%110.0%178164
110Mazda CX-30230.1%new00.0% – –
111Toyota Sienna210.1%-74.7%830.2%7683
112Volvo XC90210.1%-70.4%710.1%8089
113Nissan Titan200.1%-55.6%450.1%103109
114GMC Sierra200.1%-33.3%300.1%122139
115Acura ILX200.1%-23.1%260.1%130124
116BMW X6200.1%17.6%170.0%148153
117Mercedes Sprinter/Metris190.1%11.8%170.0%151173
118Porsche Cayenne190.1%26.7%150.0%160143
119Nissan Altima180.1%-73.1%670.1%8588
120Ford E-Series180.1%-43.8%320.1%118131
121Mazda6180.1%-30.8%260.1%131126
122Kia Optima170.1%-66.0%500.1%97105
123Alfa Romeo 4C170.1%-58.5%410.1%106 –
124Lincoln Navigator170.1%-10.5%190.0%143154
125Kia Telluride170.1%new00.0% –133
126BMW X1160.1%-56.8%370.1%11187
127Infiniti QX60160.1%-44.8%290.1%125130
128Volvo S60160.1%60.0%100.0%184169
129Range Rover Velar150.0%-51.6%310.1%119127
130Hyundai Ioniq150.0%-50.0%300.1%123102
131Nissan NV150.0%-40.0%250.0%135129
132Chrysler Pacifica150.0%36.4%110.0%175159
133Lincoln Aviator150.0%new00.0% –242
134Subaru XV Crosstrek140.0%-63.2%380.1%110115
135Chrysler 300140.0%-50.0%280.1%127148
136Infiniti Q60140.0%-30.0%200.0%140158
137Audi E-tron140.0%new00.0% –162
138VW Golf130.0%-71.1%450.1%104120
139Mercedes C Class120.0%-80.0%600.1%8998
140Kia Niro120.0%-72.7%440.1%105114
141Mercedes CLA Class120.0%-53.8%260.1%132123
142Maserati120.0%-52.0%250.0%133145
143Mazda CX-9120.0%-52.0%250.0%134135
144Land Rover Discovery Sport120.0%-45.5%220.0%137146
145Lexus GX120.0%-29.4%170.0%150142
146BMW 5 Series110.0%-80.7%570.1%9096
147Nissan Maxima110.0%-68.6%350.1%113122
148Mercedes GLS110.0%10.0%100.0%182165
149Mini Clubman110.0%22.2%90.0%188193
150Dodge Challenger100.0%-80.0%500.1%95118
151BMW 4 Series100.0%-66.7%300.1%120132
152Infiniti Q50100.0%-63.0%270.1%128128
153Mercedes G Class100.0%-23.1%130.0%167174
154BMW 2 Series100.0%-9.1%110.0%173151
155Infiniti QX80100.0%-9.1%110.0%176188
156Bentley all100.0%233.3%30.0%216222
157Infiniti QX3090.0%-87.0%690.1%8295
158Range Rover Evoque90.0%-50.0%180.0%147134
159Subaru Outback90.0%-43.8%160.0%156155
160Audi Q890.0%-35.7%140.0%161168
161Audi A390.0%12.5%80.0%189186
162Audi Q790.0%12.5%80.0%190170
163Jaguar i Pace90.0%80.0%50.0%208200
164Nissan Armada80.0%-73.3%300.1%124125
165Chevrolet Tahoe80.0%14.3%70.0%195204
166Lamborghini Urus80.0%166.7%30.0%221216
167Mercedes E Class70.0%-66.7%210.0%138138
168Chevrolet Camaro70.0%-56.3%160.0%152178
169Porsche Panamera70.0%-50.0%140.0%164180
170Audi A570.0%-36.4%110.0%172190
171BMW 7 Series70.0%-12.5%80.0%191196
172Jaguar F-Pace70.0%0.0%70.0%196163
173Chevrolet Trailblazer/Traverse70.0%40.0%50.0%206210
174BMW Z470.0%75.0%40.0%211221
175Dodge Journey60.0%-62.5%160.0%153157
176Ford Expedition60.0%-60.0%150.0%159161
177Chevrolet Trax60.0%-57.1%140.0%162156
178Dodge Charger60.0%-53.8%130.0%165175
179Chevrolet Sonic60.0%-45.5%110.0%174187
180Honda Insight60.0%-25.0%80.0%193191
181Cadillac XT460.0%200.0%20.0%228234
182Genesis G7060.0%new00.0% –211
183Lincoln Corsair60.0%new00.0% –251
184Chevrolet Malibu50.0%-58.3%120.0%169149
185Audi A450.0%-54.5%110.0%171182
186VW Passat50.0%-54.5%110.0%179192
187GMC Yukon/Yukon XL50.0%-50.0%100.0%181198
188Land Rover Discovery50.0%-44.4%90.0%187171
189Cadillac Escalade50.0%-37.5%80.0%192183
190Nissan GT-R50.0%-28.6%70.0%198201
191Lexus RC50.0%-16.7%60.0%201205
192Toyota Land Cruiser50.0%0.0%50.0%210209
193Chevrolet Blazer50.0%150.0%20.0%229214
194Cadillac XT650.0%new00.0% –250
195Mercedes GL Class50.0%n/a00.0% – –
196GMC Canyon40.0%-80.0%200.0%139166
197Genesis G8040.0%-71.4%140.0%163160
198Lincoln MKC40.0%-63.6%110.0%177181
199Toyota Sequoia40.0%-60.0%100.0%183197
200Cadillac XT540.0%-55.6%90.0%186207
201Buick Encore40.0%-20.0%50.0%205203
202Ford C-Max40.0%n/a00.0% – –
203Toyota Prius30.0%-87.5%240.0%136140
204Chevrolet Spark30.0%-80.0%150.0%158150
205Jaguar E-Pace30.0%-76.9%130.0%166184
206Nissan 370Z30.0%-57.1%70.0%197195
207BMW 8 Series30.0%-40.0%50.0%204220
208Mercedes SLC30.0%-25.0%40.0%214229
209Mercedes AMG GT30.0%50.0%20.0%234213
210Chevrolet Impala30.0%200.0%10.0%242233
211Toyota 8620.0%-95.8%480.1%100100
212VW Beetle20.0%-89.5%190.0%144141
213Kia Stinger20.0%-88.9%180.0%146167
214Subaru Legacy20.0%-83.3%120.0%170206
215GMC Acadia20.0%-80.0%100.0%180199
216Buick Envision20.0%-77.8%90.0%185212
217Lexus LX20.0%-75.0%80.0%194194
218Ferrari20.0%-60.0%50.0%207215
219Mercedes S Class20.0%-60.0%50.0%209202
220Chevrolet Bolt20.0%-33.3%30.0%220243
221Jaguar XE20.0%0.0%20.0%231239
222Porsche Boxster20.0%0.0%20.0%235224
223Land Rover Defender20.0%new00.0% – –
224Lincoln Nautilus20.0%new00.0% – –
225Porsche Taycan20.0%new00.0% – –
226Toyota Supra20.0%new00.0% –136
227Lincoln MKX10.0%-95.0%200.0%141147
228Chevrolet Cruze10.0%-94.4%180.0%145177
229Toyota Avalon10.0%-92.3%130.0%168176
230Porsche Cayman10.0%-83.3%60.0%202219
231Ford Focus10.0%-75.0%40.0%212217
232Audi A610.0%-66.7%30.0%215228
233Buick Enclave10.0%-50.0%20.0%225227
234Cadillac CTS10.0%-50.0%20.0%227238
235Chevrolet Suburban10.0%-50.0%20.0%230236
236Lamborghini Huracan10.0%-50.0%20.0%232230
237Audi R810.0%0.0%10.0%239256
238Genesis G9010.0%0.0%10.0%245259
239Jaguar XJ10.0%0.0%10.0%248246
240Lincoln Continental10.0%0.0%10.0%250252
241Volvo V9010.0%0.0%10.0%255245
242Cadillac CT510.0%new00.0% – –
243Nissan Leaf10.0%n/a00.0% – –
244Volvo S9010.0%n/a00.0% –218
245VW Arteon10.0%new00.0% –231
246BMW i800.0%-100.0%30.0%217248
247Audi TT00.0%-100.0%10.0%240268
248BMW i300.0%-100.0%10.0%241240
249Toyota Prius C00.0%-100.0%330.1%117144
250Porsche GT300.0%-100.0%200.0%142179
251Ford Fiesta00.0%-100.0%170.0%149172
252Ford Taurus00.0%-100.0%160.0%154189
253Jaguar F-Type00.0%-100.0%160.0%155185
254Volvo S9000.0%-100.0%70.0%199 –
255Chevrolet Corvette00.0%-100.0%60.0%200208
256Porsche GT200.0%-100.0%60.0%203225
257Mazda MX-5 Miata00.0%-100.0%40.0%213223
258Buick LaCrosse00.0%-100.0%30.0%218244
259Buick Regal00.0%-100.0%30.0%219249
260Lexus LC00.0%-100.0%30.0%222226
261Mercedes CLS Class00.0%-100.0%30.0%223152
262Buick Cascada00.0%-100.0%20.0%224257
263Cadillac CT600.0%-100.0%20.0%226255
264Lexus LS00.0%-100.0%20.0%233237
265Porsche GTS00.0%-100.0%20.0%236261
266Acura NSX00.0%-100.0%10.0%237253
267Audi A700.0%-100.0%10.0%238254
268Chevrolet monte Carlo00.0%-100.0%10.0%243 –
269Chevrolet Volt00.0%-100.0%10.0%244265
270GMC Savana00.0%-100.0%10.0%246269
271Jaguar XF00.0%-100.0%10.0%247258
272Lexus GS00.0%-100.0%10.0%249232
273Lincoln MKZ00.0%-100.0%10.0%251266
274Mercedes SL Class00.0%-100.0%10.0%252241
275Nissan Juke00.0%-100.0%10.0%253262
276Smart Fortwo00.0%-100.0%10.0%254267
277VW Touareg00.0%-100.0%10.0%256263

Source: Manufacturers

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