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Thailand October 2019: MG hits record share in 5th straight market drop (-7.6%)

The new HS SUV helps MG hit a new record market share in Thailand.

After 29 consecutive months of gains from January 2017 to May 2019, the Thai new vehicle market endures a 5th straight drop in September at -7.6% to 77.121 units, yet the year-to-date tally remains in positive for now at a very slim +0.6% to 838.968. The Top 3 best-selling brands all fall faster than the market, led by Toyota (-8.2%) at 34.5% share, Isuzu (-12.1%) at 15.4% and Honda (-11.6%) at 12.6%. Mitsubishi (+5.1%) continues to drive against the grain with an incredible 31st year-on-year gain in a row, but Chinese MG (+63.5%) is the best performer in Thailand this month, scoring the largest gain among the Top 14 brands and crossing the symbolic 3% market share milestone for the first time in history at 3.3%, eclipsing its previous best of 2.7% hit last June. No other carmaker manages a gain in the Top 14, with Subaru (+122.2%), Porsche (+104.3%), Lexus (+51.4%) and Tata (+17%) signing rare upticks and Mini (#16) making its first appearance in the Thai ranking.

Previous month: Thailand September 2019: Mitsubishi (+6.4%), MG (+7.2%), Mercedes (+22.3%) survive in first double-digit market drop in 3 years (-14.1%)

One year ago: Thailand October 2018: Toyota Hilux (+85%) reclaims YTD lead

Full October 2019 Top 25 All-brands ranking below.

Thailand October 2019 – brands:

PosBrandOct-19%/18Sep2019%/18PosFY18
1Toyota26,61934.5%-8.2%1275,29232.8%8.9%11
2Isuzu11,86015.4%-12.1%2137,81916.4%-1.0%22
3Honda9,70912.6%-11.6%3107,40412.8%3.4%33
4Mitsubishi7,0589.2%5.1%474,5038.9%9.6%44
5Nissan4,8556.3%-23.3%554,5616.5%-5.0%55
6Mazda3,7834.9%-33.0%649,6685.9%-13.5%66
7Ford3,5224.6%-31.3%741,8535.0%-23.5%77
8MG2,5263.3%63.5%821,2152.5%10.9%89
9Suzuki2,0222.6%-10.3%920,4262.4%-10.9%98
10Chevrolet1,3011.7%-29.3%1312,3121.5%-20.3%1010
11BMW9101.2%-3.1%119,5531.1%-2.9%1312
12Hino9081.2%-9.6%129,9561.2%0.2%1213
13Mercedes8751.1%-13.8%1011,8981.4%-2.5%1111
14Hyundai3550.5%-24.5%154,4140.5%9.9%1414
15Subaru3000.4%122.2%143,0260.4%59.3%1515
16Mini1100.1%n/a –1100.0%n/a22 –
17Kia1060.1%-14.5%161,3590.2%14.2%1716
18Volvo960.1%-17.9%171,6440.2%68.3%1617
19Porsche940.1%104.3%188270.1%122.3%1821
20Tata550.1%17.0%204740.1%-18.3%1918
21Lexus530.1%51.4%194120.0%-14.0%2019
22JAC30.0%200.0%23120.0%50.0%2529
23ChangAn10.0%0.0%24150.0%-42.3%2427
24Foton00.0%-100.0%221180.0%-37.9%2123
25Ssangyong00.0%-100.0%21750.0%25.0%2324

Source: Manufacturers

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