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Morocco October 2019: Light commercials lift market (+4.6%) for 2nd straight month

Toyota sales leap 18.8% year-on-year in October.

After 8 straight months of decline, new light vehicle sales in Morocco seem to now be on the mend, managing a 2nd consecutive month of year-on-year gain in October at +4.6% to 13.821 units, including 11.856 cars (+0.7%) and 1.976 Light Commercials (+35.6%). Over 10 months, the Moroccan market is now down -7.3% to 130.684 units. Dacia (-5.5%) remains ultra-dominant at 29.7% share despite a slight drop, distancing sister company Renault (+6.8%) at 13.4%. Both brands hold a gargantuan 43.1% of the Moroccan market this month. Peugeot (-0.6%) is up two spots on September to return on the podium, distancing Hyundai (+4.5%) and Volkswagen (+3%) while Citroen (-1.9%) and Toyota (+18.8%) both overtake Fiat (-13.4%). Opel (+110.1%) continues to align spectacular gains at #9 vs. #17 over the Full Year 2018 while Nissan (-16.8%) struggles and rounds up the Top 10.

Previous month: Morocco September 2019: Dacia (+36.4%), Hyundai (+15.7%), Opel (+136.7%) lift market to first year-on-year gain of the year

Previous year: Morocco Full Year 2018: Locally produced Dacia Dokker snaps lead off Logan in market up 5.2%

Full October 2019 Top 10 brands ranking below.

Morocco October 2019 – brands:

PosBrandOct-19%/18SepFY18
1Dacia3,51829.7%-5.5%11
2Renault1,58213.4%6.8%22
3Peugeot9928.4%-0.6%53
4Hyundai8607.3%4.5%45
5Volkswagen8186.9%3.0%34
6Citroen6175.2%-1.9%78
7Toyota4563.8%18.8%810
8Fiat3883.3%-13.4%66
9Opel3763.2%110.1%917
10Nissan3172.7%-16.8%109

Source: AIVAM

This Post Has One Comment
  1. Huge boost for the Moroccan economy are the €billion+ (subsidized) investments by PSA, Renault and VW. F.i. the Kenitra plant will jointly produce the new Peugeot 208, up to 200.000 unit p/a. Would be great if these activities (read influx of capital) will spill over to other African nations. Those less prone to corruption that is …..

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