The Dacia Dokker is the best-selling vehicle in Morocco in 2018.
New light vehicle sales in Morocco gain 5.2% year-on-year in 2018 to 177.359 units including 14.286 light commercials (+6.8%). This is a new all-time volume record for the Moroccan market. Local producer Dacia (+6%) manages to outpace the market to improve its share to a smashing 28%, while Renault (+8.8%) also progresses to 14.5%. Adding Nissan (3.8%), the Renault-Nissan Alliance holds a gargantuan 46.3% of the Moroccan market in 2018 vs. 46% in 2017. Peugeot (+12.7%) more than doubles the market growth and gains 3 spots to overtake Ford (-33.5%), Volkswagen (-1.2%) and Hyundai (+1.2%) and lands on the third step of the podium. But it’s Toyota (+30.1%), Fiat (+19%) and Citroen (+18.1%) that lodge the largest gains in the Top 10. Further down, notice Alfa Romeo (+149.9%), Land Rover (+96%), Opel (+61.5%), Jaguar (+60.1%), Volvo (+45%), Mitsubishi (+41.1%), Jeep (+39.3%) and Skoda (+21.7%) all posting spectacular gains whereas former local producer Kia (-80.4%) implodes.
Dacia Dokker Moroccan advertising
Over in the models ranking, we have a surprise in pole position: the locally-produced Dacia Dokker is the best-selling vehicle in Morocco for 2018 (2017 data unavailable), edging past the Dacia Logan (-2.8%) with the Renault Clio (+9%) rounding up the podium. Dacia even manages to place 4 nameplates in the Moroccan Top 5 this year (that’s better than at home in Romania) with the locally-produced Sandero (+8.7%) at #4 and the Duster (+28.9%) at #5. The Renault-Nissan Alliance monopolises the Top 6 with the Renault Kangoo at #6, also placing the Nissan Qashqai at #8. The VW Tiguan (+44.1%), Peugeot 208 (+24.6%) and Hyundai Tucson (+1.4%) also make it into the 2018 Top 10 whereas the Ford Fiesta (-60.2%) drops 9 spots to #13. Notice also the Fiat Tipo (+157.8%), Citroen C3 (+139.4%), Range Rover Evoque (+136.6%), Peugeot 3008 (+122.1%), Jeep Renegade (+65%) and Nissan Micra (+44%) all galloping ahead. Finally, let’s note the ghastly 34 sales of the overpriced Peugeot Pick-up, a rebadged Dongfeng Rich.
Full Year 2018 Top 32 All-brands and Top 30 models vs. Full Year 2017 figures below.