The RAV4 (+128.7%) helps push Toyota up 14.1% in Mexico in July.
It’s a devastating 25th year-on-year drop in the past 26 months in July for new light vehicle sales in Mexico at -7.5% to 105.712 units, leading to a year-to-date tally down -6.4% to 744.387. The Top 2 best-selling carmakers both drop almost twice as fast as the market: Nissan (-13.5%) falls to 19.8% share while Chevrolet (-13.9%) is at 15.6%, in fact higher than its YTD level of 15%. Volkswagen (-7%) manages to contain its fall to just under the market in third place but Toyota (+14.1%) posts a splendid double-digit gain followed by Kia (+1.4%), the only gainers in the Top 9. Below, only Mazda (-3.7%) gains share while Honda (-23.5%), Hyundai (-15.9%) and Ford (-11.3%) are hit hard. At #10, Suzuki (+30.1%) pushes its incredible streak of consecutive double-digit gains to 26 months, while Renault (+31.6%) is the largest gainer in the Top 20 for the 2nd straight month. Isuzu (+92.7%), Subaru (+47.2%), GMC (+35.1%), Mitsubishi (+25.5%), Mercedes (+10.9%), Acura (+8.2%), Seat (+7.5%) and Ram (+6.1%) also impress further down.
This generation of Nissan Versa is living its last instants in Mexico.
Model-wise, the Nissan Versa (+7.3%) holds tight onto the pole position just as the outgoing 2019 model is heavily discounted ahead of the launch of the new generation. The Chevrolet Beat (+4.8%), Aveo (-15.3%) and Nissan Pickup (+1.9%) complete the Top 4, but it’s below that we have the biggest improvements: namely the Kia Rio (+14.9%) at #7 and the Toyota Hilux (+40.3%) at #9, the nameplate’s first incursion inside the Mexican Top 10 in at least 5 years. The Toyota RAV4 (+128.7%), Honda HR-V (+51.1%), Ford F-Series (+33.7%) and Mazda CX-5 (+23.2%) also impress in the Top 25, while the Renault Kwid (#40) tops recent launches ahead of the Suzuki Ertiga (#56), Kia Sedona (#80) and Chevrolet Blazer (#103).
Full July 2019 Top 40 All-brands and Top 290 All-models below.