New car sales in Taiwan drop 2.1% year-on-year in 2018 to 435.135 registrations, their lowest level since 2015 (420.780). Brand leader Toyota (-10%), albeit still comfortably in the lead with more than twice the sales of the #2, continues to lose market share at 23.7%, two percentage points below its 2017 level and its lowest since 2004. Below Mitsubishi/CMC (+2%) leaping to 11.3% share, Honda (+18%) records a second consecutive year of double–digit gains and overtakes Nissan/Infiniti (-14%) to climb onto the annual podium. Below, Mercedes (+4%) and Mazda (+6%) both post solid results while Lexus (+23%) is the biggest gainer in the Top 10, up three spots on 2017 to #7 and Volkswagen (+18%) replaces dwindling local Luxgen (-37%) inside the annual Top 10.
The Toyota Corolla remains the most popular vehicle in Taiwan for at least the 14th consecutive year but takes a big hit in 2018: -30% to just 6.4% share vs. 9% in 2017. The Toyota RAV4 (-16%) also plunges but stays #2 while the Honda CR-V soars 65% and 5 spots to land on the third step of the podium above the Toyota Sienna (+8%), CMC Veryca (+7%) and Toyota Yaris (+6%). Other great performers include the Mazda CX-5 (+89%), Toyota C-HR (+86%), Lexus NX (+82%), VW Tiguan (+71%), Mercedes GLC (+30%) and Suzuki Swift (#30). Three 2018 launches make their way into the Top 50: the Nissan Kicks at #41 thanks to just two months of sales and a fantastic 4th place in December, the Mitsubishi Eclipse Cross at #47 (peaking at #35 in January) and the Toyota Auris aka the new generation Corolla hatch at #49 (peaking at #15 in September).
Previous year: Taiwan Full Year 2017: Toyota and Corolla lead, Honda up 25%
Full Year 2018 Top 10 brands and Top 50 models vs. Full Year 2017 figures below.
Full December 2018 Top 10 brands and Top 80 models below.