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Japan November 2017: Nissan, Subaru pull market into negative (-2.6%)

A minor facelift is enough to propel the Honda Fit back onto the podium.

* See the Top 55 All-brands, Top 30 regular cars and Top 35 kei cars by clicking on the title *

The Japanese new car market is down 2.6% year-on-year in November to 408.860 registrations, yet the year-to-date volume remains in positive territory at +5.8% to 4.839.912 units. Once again the market is handicapped by the inspection scandal affecting Nissan: the carmaker freefalls 27.4% to just 8.5% share vs. 11.4% so far this year. Without Nissan, Japan-wide sales are up 0.6%. This month Nissan is joined by Subaru (-12.8%) who has also apologised for irregular inspections happening over decades and readying its largest recall plan in the country. Meanwhile Toyota is stable on top at +0.4% to 31.2% share vs. 30.3% YTD, followed by Honda up 4.4% to 14.9%, Suzuki up 2.6% to 12.8% and Daihatsu up 1.5% to 12.7%, reproducing the YTD order. Mazda struggles this month at -19.3% despite reporting no inspection irregularities. Lexus shoots up 28.1% to land inside the overall Top 10 for the first time since April 2016, also outselling all foreign premium brands including Mercedes (#12) and BMW (#13). Below, Renault (+24.6%), Audi (+28.6%), Ferrari (+42.1%), Peugeot (+43%), Citroen (+49.6%) and Alfa Romeo (+202.7%) are among the largest gainers this month.

Lexus (+28.1%) breaks into the Top 10 brands for the first time this year.

The Toyota Roomy/Tank tandem would be #1 in market this month.

The Toyota Prius returns to the top of the regular cars sales charts for the first time since last June and the fourth time this year despite a 12% year-on-year drop. It cements its YTD lead even though its deliveries are tumbling down 37% on the same period in 2016. The Toyota Aqua (-20%) follows while the Honda Fit shoots up 46% thanks to a mid-cycle facelift to land on the podium for the first time since March 2016 and the Toyota Corolla gains 28% to hit its highest ranking in two years at #4. Both the Toyota Roomy (#6) and Tank (#9) continue to post very solid scores, adding up to over 14.000 sales this month (which would earn them and by far the #1 spot), both outselling the Toyota C-HR (#12), the carmaker’s other recent launch at home. Their twin the Daihatsu Thor even makes another appearance inside the Top 30 at #29, it ranked #30 last April, May and June. The Nissan Note (#8) is slowly recovering fathom the brand’s inspection scandal but still drops 56% year-on-year. Other great performers include the Honda StepWGN (+50%), Toyota Camry (+936%), Mazda CX-5 (+180%), Toyota Land Cruiser (+68%) and Suzuki Swift (+206%).

Toyota Land Cruiser sales are up 68% year-on-year in November.

In the kei cars ranking, the Honda N-BOX remains the uncontested leader thanks to sales surging 42% year-on-year to 20.992 and is followed like last month by the Daihatsu Move (-7%), earning the third spot year-to-date off the Nissan Dayz (+12%). The Suzuki Wagon R is up 59% to #4 but remains #5 year-to-date, the Daihatsu Mira is up 45%, the Suzuki Spacia up 16%, the Mazda Flair up 55% and the Daihatsu Atrai Wagon up 115%. Reversely, the Daihatsu Cast is down 25%, the Suzuki Hustler down 27%, the Honda N-WGN down 33% and the Daihatsu Wake down 50%.

Previous month: Japan October 2017: New Leaf can’t prevent Nissan’s freefall at -43%

One year ago: Japan November 2016: Nissan Note e-powers through to pole position

Full November 2017 Top 55 All-brands, Top 30 regular cars and Top 35 kei cars below.

Japan November 2017 – brands:

PosBrandNov-17%/16Oct2017%/16PosFY16
1Toyota127,01931.2%0.4%11,464,83830.3%4.4%11
2Honda60,71714.9%4.4%2671,51413.9%2.9%22
3Suzuki52,14412.8%2.6%4619,56012.8%6.8%33
4Daihatsu51,64512.7%1.5%3584,08812.1%7.9%44
5Nissan34,6938.5%-27.4%5553,03711.4%13.4%55
6Mazda13,1113.2%-19.3%6193,7014.0%1.6%66
7Subaru12,1613.0%-12.8%7164,8383.4%15.6%77
8Mitsubishi7,7041.9%-4.8%885,4741.8%8.1%88
9Isuzu6,1081.5%-11.5%975,3321.6%2.3%99
10Lexus5,6811.4%28.1%1240,5420.8%-16.8%1412
11Hino5,5921.4%1.7%1161,9501.3%7.5%1011
12Mercedes5,4131.3%4.7%1061,0551.3%1.6%1110
13BMW4,5261.1%3.2%1347,0451.0%3.7%1213
14Volkswagen4,2361.0%28.6%1444,8870.9%4.3%1314
15Mitsubishi Fuso3,4580.8%0.9%1539,8140.8%-1.9%1515
16Audi2,3900.6%4.9%1625,2810.5%-1.7%1616
17Mini2,3090.6%-1.6%1722,6680.5%3.9%1717
18Volvo1,2510.3%-18.0%1814,3120.3%8.5%1818
19UD Trucks1,0000.2%9.1%199,6400.2%1.6%1919
20Jeep7930.2%4.3%208,9890.2%5.3%2020
21Peugeot7580.2%43.0%217,3870.2%10.2%2121
22Porsche6500.2%14.6%226,0910.1%-3.1%2322
23Renault5310.1%24.6%256,6700.1%39.4%2224
24Fiat5190.1%16.1%235,8670.1%-2.8%2423
25Citroen3350.1%49.6%242,8080.1%64.2%2730
26Alfa Romeo3330.1%202.7%311,5430.0%-2.5%3131
27Land Rover2900.1%14.6%273,0950.1%6.3%2626
28Smart2600.1%-36.1%264,0910.1%3.5%2525
29Maserati1960.0%38.0%301,5530.0%41.2%3032
30Chevrolet1730.0%214.5%326740.0%26.5%3436
31Jaguar1450.0%-50.3%292,3770.0%-5.5%2827
32Abarth1420.0%-45.0%282,1150.0%7.1%2928
33DS570.0%-26.9%357520.0%-25.0%3233
34Ferrari540.0%42.1%337140.0%18.4%3334
35Cadillac540.0%3.8%345140.0%-9.5%3535
36Ford490.0%28.9%364930.0%-77.4%3629
37Bentley380.0%-32.1%373610.0%0.8%3837
38Lamborghini330.0%6.5%384460.0%24.2%3738
39Dodge300.0%-6.3%393140.0%1.6%3940
40Aston Martin250.0%78.6%402970.0%77.8%4044
41Hyundai220.0%120.0%521220.0%-20.8%4746
42Rolls-Royce170.0%-22.7%441980.0%-1.0%4242
43Alpina160.0%-33.3%412020.0%-35.3%4139
44Scania150.0%66.7%451430.0%49.0%4647
45Lotus120.0%-14.3%431550.0%-15.8%4443
46McLaren120.0%-52.0%421490.0%-6.3%4545
47Chrysler110.0%-8.3%461930.0%-24.9%4341
48GMC20.0%-60.0%47500.0%16.3%4848
49Rover20.0%-50.0%48380.0%-2.6%4949
50Lancia20.0%-60.0%53190.0%0.0%5150
51MG20.0%-33.3%50130.0%18.2%5252
52Unimog20.0%0.0%5150.0%-16.7%5555
53Pontiac10.0%0.0%54110.0%120.0%5357
54RUF10.0%n/a –20.0%n/a56 –
55Saab10.0%n/a –20.0%n/a5760
56Hummer10.0%0.0% –10.0%-91.7%6151
 –Others600.0%107.0% –8410.0%175.0% – –

Japan November 2017 – regular cars:

PosModelNov-17/16Oct2017/16PosFY16
1Toyota Prius11,728-12%2148,737-37%11
2Toyota Aqua9,985-20%1119,955-23%32
3Honda Fit9,21746%690,835-9%64
4Toyota Corolla8,38128%870,751-11%127
5Toyota Sienta7,439-36%789,540-23%73
6Toyota Roomy7,381187%472,3122708%11n/a
7Toyota Vitz7,31142%1083,62925%810
8Nissan Note6,893-56%25131,43046%25
9Toyota Tank6,718152%964,3812318%14n/a
10Toyota Voxy6,111-31%379,227-7%106
11Honda Freed6,031-42%598,912128%516
12Toyota C-HR6,001new12110,878new4n/a
13Honda StepWGN5,03250%1541,850-16%2315
14Toyota Noah4,759-17%1353,9617%1714
15Toyota Harrier4,6725%1454,70448%1622
16Subaru Impreza4,29421%1168,53680%1321
17Toyota Passo4,216-18%1650,393-23%1811
18Suzuki Solio3,906-12%2146,7744%1918
19Honda Vezel3,735-19%1760,923-12%158
20Toyota Esquire3,72617%2039,532-6%2419
21Nissan Serena3,192-56%n/a79,43418%99
22Toyota Camry3,182936%22n/an/an/a67
23Mazda CX-53,148180%1839,531206%2531
24Toyota Vellfire3,078-45%2343,951-1%2217
25Toyota Land Cruiser W2,77368%26n/an/an/a30
26Toyota Alphard2,687-30%2739,34915%2624
27Suzuki Swift2,571206%2436,171n/a2733
28Nissan X-Trail2,495-25%n/a46,642-11%2013
29Daihatsu Thor2,389358%n/an/an/an/an/a
30Toyota Crown2,378-28%n/an/an/an/a32

Japan November 2017 – kei cars:

PosModelNov-17/16Oct2017/16PosFY16
1Honda N-BOX20,99242%1200,02017%11
2Daihatsu Move12,291-7%2131,30045%34
3Suzuki WagonR9,24159%4106,42740%59
4Daihatsu Tanto9,215-10%3132,571-9%22
5Nissan Dayz8,62412%8128,22636%43
6Daihatsu Mira7,58145%589,11832%710
7Suzuki Spacia6,93316%696,00628%68
8Suzuki Alto5,837-19%783,201-10%85
9Suzuki Hustler4,628-27%1068,406-14%107
10Honda N-WGN4,536-33%970,642-12%96
11Mitsubishi eK3,726-15%1239,46720%1212
12Daihatsu Cast3,280-25%1142,213-33%1111
13Toyota Pixis2,17813%1420,4606%1414
14Daihatsu Wake1,491-50%1326,394-12%1313
15Honda N-ONE1,320-7%1712,673-22%1616
16Suzuki Jimny1,1801%1612,5022%1717
17Suzuki Every Wagon1,111-18%1515,753-2%1515
18Mazda Flair77155%189,56737%1821
19Daihatsu Atrai Wagon713115%293,913-3%2527
20Subaru Stella5411%196,547-40%2118
21Mazda Flair Wagon52211%206,921-6%1920
22Subaru Pleo46225%215,757-3%2323
23Honda S660461-13%223,823-62%2619
24Mazda Carol448-16%235,922-9%2222
25Subaru Chiffon356new266,870new2034
26Nissan NV100 Clipper Rio33924%253,48414%2728
27Mazda Flair Crossover295-23%274,240-25%2425
28Daihatsu Copen256-28%282,656-47%2926
29Honda Vamos216-45%243,44952%2829
30Mazda Scrum Wagon118-28%301,58712%3030
31Mitsubishi Town Box7359%317011%3132
32Mitsubishi i-MiEV20186%3317720%3335
33Subaru Dias Wagon16-68%32371-34%3233
34Nissan Moco0-100% –3-100%3424
35Mitsubishi Pajero Mini0n/a –2100%3537

Source: JADA, JMVA, JAIA

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