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Japan October 2017: New Leaf can’t prevent Nissan’s freefall at -43%

Thanks to the new model, the Nissan Leaf breaks into its home Top 20 for the first time.

* NOW UPDATED with the Top 54 All-brands, Top 30 regular cars and Top 33 kei cars *

New car sales in Japan recede 1.7% year-on-year in October to 372.470, leading to a year-to-date total up 6.7% to 4.433.053. Regular cars are down 4.7% to 231.563 while kei cars are up 1.7% to 140.907. The market decline is solely the works of Nissan, embattled in an inspection scandal and whose sales freefall 43% to just 22.049 this month for a meagre 5.9% market share, half of its 11.7% year-to-date level. In late September, it was revealed that Nissan’s vehicles had been inspected by uncertified workers. Nissan then halted car shipments and production at all six of its Japanese assembly plants in late October after discovering that faulty quality inspections had continued at most locations in spite of the September scandal. Nissan is due to resume local production and shipment of new vehicles on November 7. Removing Nissan shows a Japanese market up 3% year-on-year in October.

The Toyota Roomy hits a record 4th place in October.

Meanwhile market leader Toyota edges up 0.6% to 32.2% share, a full two percentage points above its YTD level, Honda is up 2.6% to 15.7%, Daihatsu up 9.2% to 13.9%, Suzuki up 1.7% to 13.2%, Mazda up 8.1% to 3.8% and Subaru up 14.5% to 3.5%. In the Top 10, only Mitsubishi (-18.1%) and Isuzu (-5%) lose ground alongside Nissan. Mercedes dominates foreign carmakers at #10, up just 0.4% above BMW (+9.7%), Volkswagen (+14.9%), Audi (+2.8%), Mini (+6%) and Volvo (+25.7%). Notice also Aston Martin up 257.1%, Citroen up 148.6%, Land Rover up 84.7%, Lamborghini up 65.2%, Ferrari up 61.1%, Cadillac up 37.5% and Smart up 30.3%.

The Toyota Camry is up to its highest ranking this decade at home.

In the models ranking, the Toyota Aqua (-20%) and Prius (-29%) reclaim the top two spots, both just above 10.000 units and separated by only 17 sales. The Nissan Note, #1 in September, tumbles down 22 spots to #23, while both the Nissan Serena (#7 last month) and X-Trail (#17) step out of the Top 30. The Toyota Roomy shoots up 6 spots to #4, the Toyota Tank is up 4 to #9, both hitting their highest ever monthly rankings just under one year after their launch. More significantly, they outsell the Toyota C-HR down to #12, the nameplate’s lowest ever ranking on a full month. The Subaru Impreza is up 112% to #11, the Toyota Harrier up 63% to #14, the Mazda CX-5 up 249% to #18 and the Suzuki Swift up 83% to #24, all thanks to new generations.

Honda N-BOX Custom

The two best performances of the month are delivered by 1. The new gen Nissan Leaf up 7-fold on the previous model a year ago to land at #19 with 3.629 sales, a new record for the nameplate and its third ever Top 30 ranking at home after February 2011 (#25) and January 2016 (#28). 2. The new gen Toyota Camry is up 11-fold year-on-year to #22, its fourth consecutive Top 30 ranking and the nameplate’s highest spot this decade. Over in the kei cars aisle, the Honda N-BOX is helped by its facelift up 53% to 21.233 sales, comfortably distancing the Daihatsu Move (+12%) and Tanto (+1%) while the Suzuki WagonR (+48%) and Daihatsu Mira (+46%) both post spectacular gains. The Nissan Dayz is hit at -37% to #8 from #2 in September and loses its YTD 2nd place to the Daihatsu Tanto.

Previous month: Japan September 2017: Nissan Note, Honda Freed shine, market up 3.9%

One year ago: Japan October 2016: Nissan Serena shoots up to #3 as market nudges down

Full October 2017 Top 54 All-brands, Top 30 regular cars and Top 33 kei cars below.

Japan October 2017 – brands:

PosBrandOct-17%/16Sep2017%/16PosFY16
1Toyota119,86932.2%0.6%11,337,81930.2%4.8%11
2Honda58,61715.7%2.6%2610,79813.8%2.8%22
3Daihatsu51,65613.9%9.2%5532,44312.0%8.5%44
4Suzuki49,07213.2%1.7%3567,41612.8%7.2%33
5Nissan22,0495.9%-43.0%4518,34411.7%17.8%55
6Mazda14,1113.8%8.1%6180,5904.1%3.5%66
7Subaru13,1753.5%14.5%7152,6773.4%18.7%77
8Mitsubishi5,4901.5%-18.1%877,7701.8%9.5%88
9Isuzu5,1121.4%-5.0%969,2241.6%3.7%99
10Mercedes4,5591.2%0.4%1055,6421.3%1.3%1110
11Hino4,3191.2%-4.6%1256,3581.3%8.1%1011
12Lexus3,9041.0%2.3%1534,8610.8%-21.3%1512
13BMW3,6871.0%9.7%1142,5191.0%3.7%1213
14Volkswagen3,4460.9%14.9%1340,6510.9%2.2%1314
15Mitsubishi Fuso3,2360.9%11.1%1436,3560.8%-2.2%1415
16Audi1,9750.5%2.8%1622,8910.5%-2.4%1616
17Mini1,7740.5%6.0%1720,3590.5%4.6%1717
18Volvo1,0620.3%25.7%1813,0610.3%11.9%1818
19UD Trucks9040.2%14.3%208,6400.2%0.9%1919
20Jeep7020.2%3.1%198,1960.2%5.4%2020
21Peugeot5720.2%4.8%216,6290.1%7.4%2121
22Porsche4510.1%-5.1%225,4410.1%-4.9%2322
23Fiat4040.1%11.6%235,3480.1%-4.3%2423
24Citroen3630.1%148.6%272,4730.1%66.4%2730
25Renault3520.1%-37.5%246,1390.1%40.9%2224
26Smart2840.1%30.3%263,8310.1%8.1%2525
27Land Rover2530.1%84.7%252,8050.1%5.5%2626
28Abarth1440.0%-23.4%291,9730.0%14.9%2928
29Jaguar1260.0%-15.4%282,2320.1%0.4%2827
30Maserati1000.0%-3.8%311,3570.0%41.6%3032
31Alfa Romeo790.0%-14.1%301,2100.0%-17.9%3131
32Chevrolet700.0%25.0%355010.0%4.8%3436
33Ferrari580.0%61.1%346600.0%16.8%3334
34Cadillac550.0%37.5%334600.0%-10.9%3535
35DS420.0%-44.7%326950.0%-24.8%3233
36Ford400.0%14.3%364440.0%-79.3%3629
37Bentley390.0%-9.3%373230.0%7.0%3837
38Lamborghini380.0%65.2%384130.0%25.9%3738
39Dodge260.0%-18.8%392840.0%2.5%3940
40Aston Martin250.0%257.1%432720.0%77.8%4044
41Alpina250.0%4.2%401860.0%-35.4%4139
42McLaren180.0%20.0%421370.0%2.2%4545
43Lotus160.0%60.0%461430.0%-15.9%4443
44Rolls-Royce110.0%-35.3%411810.0%1.7%4342
45Scania100.0%66.7%451280.0%47.1%4647
46Chrysler90.0%-40.0%441820.0%-25.7%4241
47GMC90.0%12.5%48480.0%26.3%4848
48Rover60.0%200.0%49360.0%2.9%4949
49Morgan20.0%n/a50200.0%185.7%5053
50MG20.0%n/a51110.0%83.3%5252
51Unimog20.0%n/a –30.0%0.0%5555
52Hyundai10.0%-95.5%471000.0%-30.6%4746
53Lancia10.0%-66.7% –170.0%21.4%5150
54Pontiac10.0%n/a –100.0%150.0%5357
 –Others630.0%n/a –7810.0%n/a – –

Japan October 2017 – regular cars:

PosModelOct-17/16Oct2017/16PosFY16
1Toyota Aqua10,031-20%3109,970-24%32
2Toyota Prius10,014-29%2137,009-38%11
3Toyota Voxy7,417-7%873,116-4%106
4Toyota Roomy7,090new1064,931new11n/a
5Honda Freed7,060-23%492,881182%516
6Honda Fit7,020-7%581,618-12%74
7Toyota Sienta6,692-38%682,101-21%63
8Toyota Corolla6,505-2%1462,370-14%137
9Toyota Tank6,064new1357,663new14n/a
10Toyota Vitz5,90015%1176,31824%810
11Subaru Impreza5,390112%1964,24286%1221
12Toyota C-HR5,305new9104,877new4n/a
13Toyota Noah5,097-12%1249,20210%1714
14Toyota Harrier4,93063%1850,03255%1622
15Honda StepWGN4,73715%2036,818-21%2315
16Toyota Passo4,079-30%2446,177-23%1811
17Honda Vezel3,760-32%1557,188-11%158
18Mazda CX-53,747249%2236,383182%2531
19Nissan Leaf3,629607%n/an/an/an/a39
20Toyota Esquire3,6185%2335,806-7%2619
21Suzuki Solio3,59010%2142,8685%1918
22Toyota Camry3,180953%30n/an/an/a67
23Toyota Vellfire3,140-38%2940,8736%2217
24Suzuki Swift2,75683%2733,600n/a2733
25Nissan Note2,74155%1124,53768%25
26Toyota Land Cruiser W2,70743%n/a2,707-87%n/a30
27Toyota Alphard2,619-17%2836,66221%2424
28Mazda Demio2,5481%1642,305-13%2112
29Honda Shuttle2,423-8%n/an/an/an/a20
30Subaru Levorg2,298-2%25n/an/an/a29

Japan October 2017 – kei cars:

PosModelOct-17/16Sep2017/16PosFY16
1Honda N-BOX21,23353%1179,02814%11
2Daihatsu Move13,97212%3119,00954%44
3Daihatsu Tanto10,6601%5123,356-9%22
4Suzuki WagonR8,80148%497,18639%59
5Daihatsu Mira7,48346%781,53731%710
6Suzuki Spacia6,86512%689,07329%68
7Suzuki Alto6,236-14%877,364-10%85
8Nissan Dayz5,961-37%2119,60238%33
9Honda N-WGN5,440-11%966,106-10%96
10Suzuki Hustler5,232-18%1063,778-13%107
11Daihatsu Cast3,609-16%1238,933-33%1111
12Mitsubishi eK2,380-19%1135,74125%1212
13Daihatsu Wake2,189-18%1324,903-8%1313
14Toyota Pixis1,779-20%1418,2825%1414
15Suzuki Every Wagon1,219-10%1514,6420%1515
16Suzuki Jimny1,1394%1611,3222%1717
17Honda N-ONE1,038-23%1711,353-23%1616
18Mazda Flair76347%188,79636%1821
19Subaru Stella578-26%196,006-42%2118
20Mazda Flair Wagon539-8%216,399-7%2020
21Subaru Pleo48010%205,295-4%2323
22Honda S660480-50%243,362-64%2519
23Mazda Carol418-22%225,474-9%2222
24Honda Vamos28228%273,23372%2629
25Nissan NV100 Clipper Rio27716%263,14513%2828
26Subaru Chiffon272new256,514new1934
27Mazda Flair Crossover265-34%233,945-25%2425
28Daihatsu Copen256-20%292,400-48%2926
29Daihatsu Atrai Wagon193-44%283,200-13%2727
30Mazda Scrum Wagon1138%301,46918%3030
31Mitsubishi Town Box554%31628-3%3132
32Subaru Dias Wagon19-53%32355-30%3233
33Mitsubishi i-MiEV1427%3315711%3335
34Nissan Moco0n/a –3-100%3424
35Mitsubishi Pajero Mini0n/a –2100%3537

Source: JADA, JMVA, JAIA

This Post Has One Comment
  1. Nissan protrudes quality cars. Thanks for the list of top cars. but, here are some cars that buyers can purchase at a significantly low price.

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