Japan October 2017: New Leaf can’t prevent Nissan’s freefall at -43%

Thanks to the new model, the Nissan Leaf breaks into its home Top 20 for the first time.

* NOW UPDATED with the Top 54 All-brands, Top 30 regular cars and Top 33 kei cars *

New car sales in Japan recede 1.7% year-on-year in October to 372.470, leading to a year-to-date total up 6.7% to 4.433.053. Regular cars are down 4.7% to 231.563 while kei cars are up 1.7% to 140.907. The market decline is solely the works of Nissan, embattled in an inspection scandal and whose sales freefall 43% to just 22.049 this month for a meagre 5.9% market share, half of its 11.7% year-to-date level. In late September, it was revealed that Nissan’s vehicles had been inspected by uncertified workers. Nissan then halted car shipments and production at all six of its Japanese assembly plants in late October after discovering that faulty quality inspections had continued at most locations in spite of the September scandal. Nissan is due to resume local production and shipment of new vehicles on November 7. Removing Nissan shows a Japanese market up 3% year-on-year in October.

The Toyota Roomy hits a record 4th place in October.

Meanwhile market leader Toyota edges up 0.6% to 32.2% share, a full two percentage points above its YTD level, Honda is up 2.6% to 15.7%, Daihatsu up 9.2% to 13.9%, Suzuki up 1.7% to 13.2%, Mazda up 8.1% to 3.8% and Subaru up 14.5% to 3.5%. In the Top 10, only Mitsubishi (-18.1%) and Isuzu (-5%) lose ground alongside Nissan. Mercedes dominates foreign carmakers at #10, up just 0.4% above BMW (+9.7%), Volkswagen (+14.9%), Audi (+2.8%), Mini (+6%) and Volvo (+25.7%). Notice also Aston Martin up 257.1%, Citroen up 148.6%, Land Rover up 84.7%, Lamborghini up 65.2%, Ferrari up 61.1%, Cadillac up 37.5% and Smart up 30.3%.

The Toyota Camry is up to its highest ranking this decade at home.

In the models ranking, the Toyota Aqua (-20%) and Prius (-29%) reclaim the top two spots, both just above 10.000 units and separated by only 17 sales. The Nissan Note, #1 in September, tumbles down 22 spots to #23, while both the Nissan Serena (#7 last month) and X-Trail (#17) step out of the Top 30. The Toyota Roomy shoots up 6 spots to #4, the Toyota Tank is up 4 to #9, both hitting their highest ever monthly rankings just under one year after their launch. More significantly, they outsell the Toyota C-HR down to #12, the nameplate’s lowest ever ranking on a full month. The Subaru Impreza is up 112% to #11, the Toyota Harrier up 63% to #14, the Mazda CX-5 up 249% to #18 and the Suzuki Swift up 83% to #24, all thanks to new generations.

Honda N-BOX Custom

The two best performances of the month are deliveries by 1. The new gen Nissan Leaf up 7-fold on the previous model a year ago to land at #19 with 3.629 sales, a new record for the nameplate and its third ever Top 30 ranking at home after February 2011 (#25) and January 2016 (#28). 2. The new gen Toyota Camry is up 11-fold year-on-year to #22, its fourth consecutive Top 30 ranking and the nameplate’s highest spot this decade. Over in the kei cars aisle, the Honda N-BOX is helped by its facelift up 53% to 21.233 sales, comfortably distancing the Daihatsu Move (+12%) and Tanto (+1%) while the Suzuki WagonR (+48%) and Daihatsu Mira (+46%) both post spectacular gains. The Nissan Dayz is hit at -37% to #8 from #2 in September and loses its YTD 2nd place to the Daihatsu Tanto.

Previous month: Japan September 2017: Nissan Note, Honda Freed shine, market up 3.9%

One year ago: Japan October 2016: Nissan Serena shoots up to #3 as market nudges down

Full October 2017 Top 54 All-brands, Top 30 regular cars and Top 33 kei cars below.

Japan October 2017 – brands:

Pos Brand Oct-17 % /16 Sep 2017 % /16 Pos FY16
1 Toyota 119,869 32.2% 0.6% 1 1,337,819 30.2% 4.8% 1 1
2 Honda 58,617 15.7% 2.6% 2 610,798 13.8% 2.8% 2 2
3 Daihatsu 51,656 13.9% 9.2% 5 532,443 12.0% 8.5% 4 4
4 Suzuki 49,072 13.2% 1.7% 3 567,416 12.8% 7.2% 3 3
5 Nissan 22,049 5.9% -43.0% 4 518,344 11.7% 17.8% 5 5
6 Mazda 14,111 3.8% 8.1% 6 180,590 4.1% 3.5% 6 6
7 Subaru 13,175 3.5% 14.5% 7 152,677 3.4% 18.7% 7 7
8 Mitsubishi 5,490 1.5% -18.1% 8 77,770 1.8% 9.5% 8 8
9 Isuzu 5,112 1.4% -5.0% 9 69,224 1.6% 3.7% 9 9
10 Mercedes 4,559 1.2% 0.4% 10 55,642 1.3% 1.3% 11 10
11 Hino 4,319 1.2% -4.6% 12 56,358 1.3% 8.1% 10 11
12 Lexus 3,904 1.0% 2.3% 15 34,861 0.8% -21.3% 15 12
13 BMW 3,687 1.0% 9.7% 11 42,519 1.0% 3.7% 12 13
14 Volkswagen 3,446 0.9% 14.9% 13 40,651 0.9% 2.2% 13 14
15 Mitsubishi Fuso 3,236 0.9% 11.1% 14 36,356 0.8% -2.2% 14 15
16 Audi 1,975 0.5% 2.8% 16 22,891 0.5% -2.4% 16 16
17 Mini 1,774 0.5% 6.0% 17 20,359 0.5% 4.6% 17 17
18 Volvo 1,062 0.3% 25.7% 18 13,061 0.3% 11.9% 18 18
19 UD Trucks 904 0.2% 14.3% 20 8,640 0.2% 0.9% 19 19
20 Jeep 702 0.2% 3.1% 19 8,196 0.2% 5.4% 20 20
21 Peugeot 572 0.2% 4.8% 21 6,629 0.1% 7.4% 21 21
22 Porsche 451 0.1% -5.1% 22 5,441 0.1% -4.9% 23 22
23 Fiat 404 0.1% 11.6% 23 5,348 0.1% -4.3% 24 23
24 Citroen 363 0.1% 148.6% 27 2,473 0.1% 66.4% 27 30
25 Renault 352 0.1% -37.5% 24 6,139 0.1% 40.9% 22 24
26 Smart 284 0.1% 30.3% 26 3,831 0.1% 8.1% 25 25
27 Land Rover 253 0.1% 84.7% 25 2,805 0.1% 5.5% 26 26
28 Abarth 144 0.0% -23.4% 29 1,973 0.0% 14.9% 29 28
29 Jaguar 126 0.0% -15.4% 28 2,232 0.1% 0.4% 28 27
30 Maserati 100 0.0% -3.8% 31 1,357 0.0% 41.6% 30 32
31 Alfa Romeo 79 0.0% -14.1% 30 1,210 0.0% -17.9% 31 31
32 Chevrolet 70 0.0% 25.0% 35 501 0.0% 4.8% 34 36
33 Ferrari 58 0.0% 61.1% 34 660 0.0% 16.8% 33 34
34 Cadillac 55 0.0% 37.5% 33 460 0.0% -10.9% 35 35
35 DS 42 0.0% -44.7% 32 695 0.0% -24.8% 32 33
36 Ford 40 0.0% 14.3% 36 444 0.0% -79.3% 36 29
37 Bentley 39 0.0% -9.3% 37 323 0.0% 7.0% 38 37
38 Lamborghini 38 0.0% 65.2% 38 413 0.0% 25.9% 37 38
39 Dodge 26 0.0% -18.8% 39 284 0.0% 2.5% 39 40
40 Aston Martin 25 0.0% 257.1% 43 272 0.0% 77.8% 40 44
41 Alpina 25 0.0% 4.2% 40 186 0.0% -35.4% 41 39
42 McLaren 18 0.0% 20.0% 42 137 0.0% 2.2% 45 45
43 Lotus 16 0.0% 60.0% 46 143 0.0% -15.9% 44 43
44 Rolls-Royce 11 0.0% -35.3% 41 181 0.0% 1.7% 43 42
45 Scania 10 0.0% 66.7% 45 128 0.0% 47.1% 46 47
46 Chrysler 9 0.0% -40.0% 44 182 0.0% -25.7% 42 41
47 GMC 9 0.0% 12.5% 48 48 0.0% 26.3% 48 48
48 Rover 6 0.0% 200.0% 49 36 0.0% 2.9% 49 49
49 Morgan 2 0.0% n/a 50 20 0.0% 185.7% 50 53
50 MG 2 0.0% n/a 51 11 0.0% 83.3% 52 52
51 Unimog 2 0.0% n/a  – 3 0.0% 0.0% 55 55
52 Hyundai 1 0.0% -95.5% 47 100 0.0% -30.6% 47 46
53 Lancia 1 0.0% -66.7%  – 17 0.0% 21.4% 51 50
54 Pontiac 1 0.0% n/a  – 10 0.0% 150.0% 53 57
 – Others 63 0.0% n/a  – 781 0.0% n/a  –  –

Japan October 2017 – regular cars:

Pos Model Oct-17 /16 Oct 2017 /16 Pos FY16
1 Toyota Aqua 10,031 -20% 3 109,970 -24% 3 2
2 Toyota Prius 10,014 -29% 2 137,009 -38% 1 1
3 Toyota Voxy 7,417 -7% 8 73,116 -4% 10 6
4 Toyota Roomy 7,090 new 10 64,931 new 11 n/a
5 Honda Freed 7,060 -23% 4 92,881 182% 5 16
6 Honda Fit 7,020 -7% 5 81,618 -12% 7 4
7 Toyota Sienta 6,692 -38% 6 82,101 -21% 6 3
8 Toyota Corolla 6,505 -2% 14 62,370 -14% 13 7
9 Toyota Tank 6,064 new 13 57,663 new 14 n/a
10 Toyota Vitz 5,900 15% 11 76,318 24% 8 10
11 Subaru Impreza 5,390 112% 19 64,242 86% 12 21
12 Toyota C-HR 5,305 new 9 104,877 new 4 n/a
13 Toyota Noah 5,097 -12% 12 49,202 10% 17 14
14 Toyota Harrier 4,930 63% 18 50,032 55% 16 22
15 Honda StepWGN 4,737 15% 20 36,818 -21% 23 15
16 Toyota Passo 4,079 -30% 24 46,177 -23% 18 11
17 Honda Vezel 3,760 -32% 15 57,188 -11% 15 8
18 Mazda CX-5 3,747 249% 22 36,383 182% 25 31
19 Nissan Leaf 3,629 607% n/a n/a n/a n/a 39
20 Toyota Esquire 3,618 5% 23 35,806 -7% 26 19
21 Suzuki Solio 3,590 10% 21 42,868 5% 19 18
22 Toyota Camry 3,180 953% 30 n/a n/a n/a 67
23 Toyota Vellfire 3,140 -38% 29 40,873 6% 22 17
24 Suzuki Swift 2,756 83% 27 33,600 n/a 27 33
25 Nissan Note 2,741 55% 1 124,537 68% 2 5
26 Toyota Land Cruiser W 2,707 43% n/a 2,707 -87% n/a 30
27 Toyota Alphard 2,619 -17% 28 36,662 21% 24 24
28 Mazda Demio 2,548 1% 16 42,305 -13% 21 12
29 Honda Shuttle 2,423 -8% n/a n/a n/a n/a 20
30 Subaru Levorg 2,298 -2% 25 n/a n/a n/a 29

Japan October 2017 – kei cars:

Pos Model Oct-17 /16 Sep 2017 /16 Pos FY16
1 Honda N-BOX 21,233 53% 1 179,028 14% 1 1
2 Daihatsu Move 13,972 12% 3 119,009 54% 4 4
3 Daihatsu Tanto 10,660 1% 5 123,356 -9% 2 2
4 Suzuki WagonR 8,801 48% 4 97,186 39% 5 9
5 Daihatsu Mira 7,483 46% 7 81,537 31% 7 10
6 Suzuki Spacia 6,865 12% 6 89,073 29% 6 8
7 Suzuki Alto 6,236 -14% 8 77,364 -10% 8 5
8 Nissan Dayz 5,961 -37% 2 119,602 38% 3 3
9 Honda N-WGN 5,440 -11% 9 66,106 -10% 9 6
10 Suzuki Hustler 5,232 -18% 10 63,778 -13% 10 7
11 Daihatsu Cast 3,609 -16% 12 38,933 -33% 11 11
12 Mitsubishi eK 2,380 -19% 11 35,741 25% 12 12
13 Daihatsu Wake 2,189 -18% 13 24,903 -8% 13 13
14 Toyota Pixis 1,779 -20% 14 18,282 5% 14 14
15 Suzuki Every Wagon 1,219 -10% 15 14,642 0% 15 15
16 Suzuki Jimny 1,139 4% 16 11,322 2% 17 17
17 Honda N-ONE 1,038 -23% 17 11,353 -23% 16 16
18 Mazda Flair 763 47% 18 8,796 36% 18 21
19 Subaru Stella 578 -26% 19 6,006 -42% 21 18
20 Mazda Flair Wagon 539 -8% 21 6,399 -7% 20 20
21 Subaru Pleo 480 10% 20 5,295 -4% 23 23
22 Honda S660 480 -50% 24 3,362 -64% 25 19
23 Mazda Carol 418 -22% 22 5,474 -9% 22 22
24 Honda Vamos 282 28% 27 3,233 72% 26 29
25 Nissan NV100 Clipper Rio 277 16% 26 3,145 13% 28 28
26 Subaru Chiffon 272 new 25 6,514 new 19 34
27 Mazda Flair Crossover 265 -34% 23 3,945 -25% 24 25
28 Daihatsu Copen 256 -20% 29 2,400 -48% 29 26
29 Daihatsu Atrai Wagon 193 -44% 28 3,200 -13% 27 27
30 Mazda Scrum Wagon 113 8% 30 1,469 18% 30 30
31 Mitsubishi Town Box 55 4% 31 628 -3% 31 32
32 Subaru Dias Wagon 19 -53% 32 355 -30% 32 33
33 Mitsubishi i-MiEV 14 27% 33 157 11% 33 35
34 Nissan Moco 0 n/a  – 3 -100% 34 24
35 Mitsubishi Pajero Mini 0 n/a  – 2 100% 35 37

Source: JADA, JMVA, JAIA

This Post Has One Comment
  1. Nissan protrudes quality cars. Thanks for the list of top cars. but, here are some cars that buyers can purchase at a significantly low price.

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