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Japan Kei Cars November 2011: Daihatsu Mira confirms supremacy

Daihatsu Mira E:S

* See the Top 20 best-selling models by clicking on the title! *

Boosted by the new E:S version, the Daihatsu Mira confirms its newly acquired pole position in the Kei car ranking, even improving on an already outstanding October to 20,052 sales, up a massive 284% on November 2010. It stays #4 year-to-date though at 102,411 units, now up 10%. The Suzuki Wagon R, 2011 leader, is back up to #2 with 14,885 sales, up 16%, with its YTD total adding up to 146,486 units, down 19%.

The Daihatsu Move rounds up the podium, up 48% year-on-year to 11,325 sales. It is #2 YTD at 135,054 units, up 12%. The Daihatsu Tanto is down 2 spots to #4 and 8,269 sales. Notice also the Nissan Moco up to #6 and +75% on November 2010, the Suzuki MR Wagon up 249% year-on-year at #11 and the new Toyota Pixis Space already down one spot to #13 but up to 2,059 sales.

Previous month: Japan Kei Cars October 2011: Daihatsu Mira takes off

Full November 2011 Top 20 Ranking Table below.

Japan Kei Cars November 2011:

PosModelNov/10Oct2011/10Pos2010
1Daihatsu Mira20,052284%1102,41110%45
2Suzuki WagonR14,88516%3146,486-19%11
3Daihatsu Move11,32548%4135,05412%23
4Daihatsu Tanto8,269-24%2119,829-34%32
5Suzuki Alto7,21119%576,170-25%54
6Nissan Moco5,58475%856,80010%78
7Suzuki Palette5,0760%750,941-34%86
8Honda Life4,86523%663,28413%67
9Nissan Roox4,29425%946,161-4%99
10Mitsubishi eK2,337-21%1129,763-11%1011
11Suzuki MR Wagon2,150249%1026,855135%1119
12Subaru Stella2,11928%1522,882-17%1213
13Toyota Pixis Space2,059new124,120newn/a –
14Suzuki Every Wagon1,72127%1318,7383%1415
15Mazda AZ Wagon1,51520%1420,458-13%1314
16Suzuki Jimny1,23814%1611,98813%1722
17Daihatsu Atrai905-17%1810,500-1%1820
18Mazda Carol88465%199,386-14%2021
19Honda Zest853-46%1716,972-54%1510
20Nissan Otti734-11%217,200-42%2317

Source: www.zenkeijikyo.or.jp

This Post Has 4 Comments
  1. No problem! I just wish the Englsh wikipedia was more thorough, there’s a few kei cars where it deems to give up covering them 5 to 10 years ago. It said the Suzuki Every Wagon was ‘related’ to the Wagon R, and it was that vague, but the Japanese wikipedia as far as I can tell doesn’t say that, so I ignored that.

    I also didn’t mention the Jimny, I presume that is viable because of exports, but it’s a little 4×4 with a ladder chassis, which fits within the kei criteria, rather than a standard kei car, so it’s hard to compare.

  2. Due to development costs and small profit margins in this market a lot of these are badge engineered versions of each other, or are on the same platform, just out of interest I combined those to see what it looked like:

    Daihatsu Mira/Move/Tanto/Subaru Stella/Toyota Pixis Space 37,555
    Suzuki Wagon R/Palette/Mazda AZ Wagon/Nissan Roox 25,770
    Suzuki Alto/Mazda Carol 8,095
    Suzuki MR Wagon/Nissan Moco 7,734
    Honda Life/Zest 5,718
    Mitsubishi eK/Nissan Otti 3,071
    Suzuki Every Wagon 1,721
    Suzuki Jimny 1,238
    Daihatsu Atrai 905

    some are more closely related than others – for instance, the Mazda AZ Wagon is a badge-engineered Suzuki Wagon R, and the Nissan Roox is a badge-engineered Suzuki Palette, but they’re all on the same platform, as I understand it. Similarly the Subaru Stella is specifically a Daihatsu Move and the Toyota Pixis Space is specifically a Daihatsu Move Conte (a Move with a boxy body).

    The Suzuki Every Wagon and Daihatsu Atrai are viable presumably because they are based on commercial vehicles, not covered here.

    I note that Honda doesn’t play with anyone else, as is their way, which must affect their competitiveness when it comes to economies of scale, and the future for the eK/Otti doesn’t look good – I understand they were based on the underpinnings of the Mitsubishi Minica kei car/commercial which was put out of its misery in the summer due to poor sales. I wouldn’t be surprised to see Mitsubishi go the way of Nissan and get their kei cars from Daihatsu or Suzuki. This is just speculation from me, Mitsubishi could be planning a kei comeback for all I know!

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