* See the Top 35 manufacturers and Top 290 All-models by clicking on the title *
The South African new car market continues to struggle in a depressed economic context, with sales down 9% year-on-year in October to 54.244 units, pulling the year-to-date total down 4.5% to 517.322 registrations. The October figure includes 36.175 units (-11%) sold to private consumers, especially sensitive to economic prospects, and this despite ever more aggressive promotions by all actors in the industry. If last month record export numbers were balancing the picture, this time they are also down at -14% to 27.732 units, hurt notably by the Ford Ranger generation changeover. According to local publication carmag.co.za however, vehicle exports for 2015 remain on track to hit a new annual record of 335.000 (2014: 276.873). Toyota is once again the most popular manufacturer in the country despite sales down 7% to 20.6% market share, followed by the Volkswagen Group at 16.4% (-2%), Ford at 12.3%, Hyundai-Kia at 10.3% and General Motors-Isuzu at 9.8%.
For the fourth month running we are proud to be able to offer you BSCB readers a complete models ranking for South Africa including Hyundai, Kia, Mercedes and Great Wall nameplates which are otherwise not made public. The VW Polo Vivo manages the rare feat of holding onto the pole position for a third consecutive month (3.170 sales) however it is stuck in third place year-to-date at 26.911 units below the Toyota Hilux (29.017) and Ford Ranger (28.398) still fighting tooth-and-nail, with the Ranger winning the race this month. Boosted by its facelift, the Toyota Corolla/Auris/Quest (in effect three different models) is up to 2nd place overall with 5.1% share this month.
Notice also the Hyundai i20 holding very strong at #9 thanks to the new model, the Renault Sandero up 5 spots on September to #15, the Land Rover Discovery Sport up 16 to #56, and two newcomers in the ranking this month: the Ford Everest landing directly at #63 with 154 sales and the VW T6 (the new generation Transporter) arriving at #94 with 88 units sold.
One year ago: South Africa October 2014: Datsun Go almost in Top 20
Full October 2015 Top 35 All-manufacturers and Top 290 All-models below.