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Portugal Full Year 2014: Clio resists Golf in market up 35%

Renault Clio Portugal 2014. Picture courtesy of largus.frThe Renault Clio is the best-seller in Portugal for the 2nd straight year.

* See the Top 40 All-brands and Top 260 All-models by clicking on the title *

New car sales in Portugal enjoy a second consecutive year of growth in 2014, up a reassuring 35% year-on-year to 142,826 registrations. Logically, 22 of the Top 30 brands register year-on-year gains superior to 20%, with the Top 20 all in progress. The Top 7 most popular marques are unchanged on 2013, still characterised by the exceptional strength of premium German brands, all delivering extremely dynamic growth. Renault is up 33%, followed by Volkswagen (+37%), Peugeot (+41%), BMW (+39% and #1 in January!), Mercedes (+45%), Opel (+23%) and Audi (+33%). Nissan gains 4 spots and 66% to #8, Seat gains 3 and 77% to #10, Dacia gains 6 and 91% to #14, while Kia (+51%), Mitsubishi (+57%), Mazda (+79%) and Lexus (+89%) also lodge stunning results.

VW Golf Portugal 2014. Picture courtesy of largus.frThe VW Golf outsold the Renault Clio 4 times this year.

The Renault Clio remains the most popular model in Portugal this year and for the 6th time ever after 19992002, 20032008 and 2013, evolving like the market at +32% to 7,702 sales and 5.4% share. It is followed this year by the VW Golf, up a majestic 81% year-on-year to 5,621 units, even topping the monthly charts for 4 consecutive months between August and November, becoming a real threat for the Clio in 2015. The Peugeot 208 (+20%), VW Polo (+14%) and Renault Mégane (+12%) all lose market share and drop one spot, whereas the Nissan Qashqai is boosted by its new generation to advance 55% to #6 and the Seat Ibiza is back inside the Top 10 thanks to sales up 52%.

Peugeot 2008 Portugal 2014. Picture courtesy of largus.frThe Peugeot 2008 broke into the monthly Top 10 in December

Like in 2013, BMW manages to place two models inside the annual Portuguese Top 10: the 1 Series is up 38% to #9 and the 3 Series up 20% to #10. Illustrating the renewed strength of new car sales in Portgual, only 3 nameplates in the Top 50 lose ground year-in-year: the Smart Fortwo (-19%), Nissan Juke (-3%) and Citroen C-Elysée (-31%), and there is a lot of movement outside the Top 10: the Renault Captur stops 19 units outside of it at #11 but peaked at #6 in June, the Peugeot 308 is up 118% to #13, the Seat Leon up 236% to #15, Citroen C3 up 99% to #19, Mercedes C-Class up 66% to #22 and the Peugeot 2008 up 129% to #23 but cracking the monthly Top 10 in December at #9.

BMW 4 Series Portugal January 2014. Picture courtesy of largus.frBMW was the #1 brand in Portugal in January.

Notice also the Dacia Sandero up 55% to #29, the VW Up up 92% to #35, Nissan Note up 266% to #37, Dacia Logan up 522% to #40 and BMW 4 Series up 605% to #49. There are 4 all-new launches inside the 2014 Top 100, led by the Mercedes GLA at #55 ahead of the Citroen C4 Cactus at #57 (#25 in October), Peugeot 108 at #64 (#21 in November) and BMW 2 Series at #78.

Previous month: Portugal November 2014: VW Golf stuck in pole position

One year ago: Portugal Full Year 2013: Renault Clio #1 for the first time in 5 years

Two years ago: Portugal Full Year 2012: Renault Megane #1 in worst year since 1985

Full Year 2014 Top 40 All-brands and Top 260 All-models vs. Full 2013 figures below.

Full December 2014 Top 34 All-brands and Top 206 All-models below.

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