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USA July 2014: Toyota RAV4 at all-time record in market up 9%

Toyota RAV4 USA July 2014. Picture courtesy of caranddriver.comThe Toyota RAV4 delivers its highest ever monthly volume in the US in July.

* NOW UPDATED with the Top 260 models, Top 40 brands & Top 15 groups! *

The US light vehicle market delivers another very solid month in July: up 9% year-on-year to 1.435 million vehicles, which brings the year-to-date total to 9.6 million units, up 5% on 2013. The seasonally adjusted annualised sales rate (SAAR) hit 16.5 million in July, up from 15.8 million a year earlier, but down from the 17 million rate reached in June. The SAAR has now topped 16 million units for 5 consecutive months and 2014 is on track to end around 16.3 million sales, meaning it would be the 5th year of growth in a row and the strongest annual volume since 2006 when deliveries totalled 16.6 million units. The best performing manufacturers this month are Fiat-Chrysler up 20% thanks notably to the ever-impressive success of the all-new Cherokee, Toyota up 12% to edge out Ford Motor Co into 2nd place overall, Nissan up 11%, Ford up 10% and General Motors up 9% in spite of their recall crisis.

GMC Sierra USA July 2014. Picture courtesy of motortrend.comGMC sales are up 22% year-on-year in July.

Brand-wise, below Ford up 9% to 203,604 sales, Toyota overtakes Chevrolet to rank #2 at 183,342 units (+12%) vs. 175,155 (+8%). Honda loses 2% in 4th place, ahead of Nissan (+11%), Hyundai (+2% to a record July figure of 67,011) and Jeep up 41%: the American brand has now improved by 28% or more for 9 consecutive months! Notice also GMC up 22%, Subaru up 27%, Mazda up 17% (best July since 1993), Lexus up 19% (best July ever), Tesla up 28% and Maserati up 324%. However the big news in the brands sales charts is in the retail figures (excluding fleet sales), the ‘true’ sales to US consumers: Toyota becomes the most popular retail brand in the USA this month above Ford…

Toyota Corolla USA July 2014. Picture courtesy of motortrend.comToyota Corolla sales are up 26% year-on-year thanks to the new generation.

In the models ranking, the entire Top 5 best-sellers are identical to the year-to-date ranking: the Ford F-Series is back into positive territory after two months of year-on-year decline at +5% to 63,240 units, the Chevrolet Silverado is stable at 43,097 units, the Toyota Camry is up a very satisfying 15% to just under 40,000 sales, the Ram Pick-up is up 14% and the Honda Accord up 11%. Below, the Toyota Corolla takes advantage of the new generation to gain 26% yoy and reclaim the compact car crown off the Honda Civic, while the Toyota RAV4 is up a huge 37% to hit its highest ever monthly volume at 26,779 units, breaking into the US Top 10 for the first time in 4 years (since ranking #6 in March 2010) in 9th place, only 1,743 units below the Honda CR-V.

Nissan Versa Note USA July 2014. Picture courtesy of motortrend.comThe Nissan Versa lodges the highest year-on-year increase inside the Top 50.

Further down, the Chevrolet Equinox shines at +37% in 12th position, the Ford Explorer is up 49% to #17, Nissan Sentra up 54% to #19, Nissan Versa up 74% to #23, Kia Soul up 45% to #26, Subaru Forester up 48% to #27, BMW 3/4 Series up 26% to #33, Chrysler Town & Country up 41% to #36, Chevrolet Tahoe up 51% to #40, GMC Terrain up 37% to #41, Chevrolet Camaro up 25% to #44 and the Chevrolet Traverse also up 25% to #46.

Porsche 918 Spyder USA July 2014. Picture courtesy of motortrend.comFirst appearance of the Porsche 918 Spyder in the US rankings.

Among recent launches, notice the Mercedes CLA up 23 spots on June to #123, the Lincoln MKC up 33 to #159, Porsche Macan up a further 8 to #179 and the Cadillac ELR up 6 to #240. Finally, we welcome 3 new models this month in the ranking: the BMW X4 lands directly at #232 with 262 sales, the Mercedes B-Class reappears in a new robe at #252 with 41 units and the spectacular Porsche 918 Spyder lands at #258 with 3 sales.

Previous post: Australia/USA: More historical data now available!

Previous month: USA 6 months 2014: Top two pick-ups pause growth

Previous month (2): USA June 2014: Toyota Corolla and Hyundai Sonata lead gainers

One year ago: USA July 2013: General Motors new gen pick-ups shoot up

Full July 2014 Top 260 models, Top 40 brands & Top 15 groups Ranking Tables below.

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