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Russia July 2014: Renault Logan up to #5, Opel Mokka in Top25

Renault Logan Russia July 2014. Picture courtesy of zr.ruRenault Logan

* See the Top 25 best-selling models and Top 57 All-brands by clicking on the title! *

In a context burdened by strengthened economic sanctions in the wake of the Ukraine crisis, the Russia new car market continues its free fall: now down 23% year-on-year in July to just 180,767 registrations, which brings the year-to-date total to 1,410,606 units, down 10% on 2013. Even though it still leads the models ranking thanks to 11,819 sales and 6.5%, the Lada Granta is down 19% on July 2013 and being caught up by the older Hyundai Solaris, astonishingly up 3% to 9,778 units and 5.4% in 2nd place, to be compared with 4% share one year ago! The Kia Rio holds onto the third spot while the Renault Duster is back up to the #4 ranking it also holds year-to-date.

Toyota Camry Russia July 2014. Picture courtesy of zr.ruFirst Top 10 ranking for the Toyota Camry…

For the first time in 3.5 years (since February 2011 exactly), the Renault Logan is back among the 5 most popular vehicles in Russia thanks to the new generation now frankly gearing up: +31% year-on-year to 5,630 sales and 3.1%. A telling sign that the Russian car market is undertaking a fast and drastic transformation: if in 2011 a 5th place meant the Logan was the best-seller foreign car in the country, now it only means it is 4th, with only one Lada in the Top 5 (the Granta) vs. 4 in 2011… To the Russian manufacturer’s credit, this month’s results are better than usual this year: the Largus gains one percentage point of market share yoy at #6  and 3.1%, the Kalina is up 17% to #7 and the Priora back up 5 spots on June to reclaim a spot in the Top 10 at #9.

Opel Mokka Russia July 2014. Picture courtesy of zr.ru… and first Top 25 ranking for the Opel Mokka, becoming the brand’s best-seller in Russia.

The Toyota Camry breaks into the Top 10 for the first time in spite of sales down 26% to 3,122 units, the Kia Cee’d is up 5 ranks on last month but down 3% yoy to #11, the Toyota Corolla is up 42% to #15, the Skoda Rapid up 10% and 4 spots on June to #16 and 2,578 sales for its third month in market and the Opel Mokka breaks into the monthly Top 25 for the very first time at #25 thanks to sales up 296% to 1,938 for a 1.1% market share. Brand-wise, Lada drops 25% to 15.5% share, ahead of Kia (-11%), Renault (-16%), Hyundai (-2%) and Toyota (-9%). Skoda (+4%), Mercedes and Mazda (both at +13%) are the only manufacturers gaining ground yoy. Notice also Lexus up 21%, Jeep up 57% and Porsche up 29%.

Previous month: Russia June 2014: Skoda Rapid lands in deteriorating market

One year ago: Russia July 2013: VW Polo and Chevrolet Cruze break records

Full July 2014 Top 25 models and Top 57 All-brands Ranking Tables below.

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