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Brazil April 2014: Chevrolet Onix strong again

Chevrolet Onix Hyundai HB20 Brazil 2013The Chevrolet Onix has taken a clear advantage on the Hyundai HB20

* NOW UPDATED with the Top 150 best-selling models and Top 20 brands! *

The Brazilian new car market is still in the red: down another 12% in April to 279,759 registrations, bringing the year-to-date total after 4 months to 1,054,123 units, down 5% on 2013. After the jungle that was March (Fiat Strada in pole position!), the models ranking is back to a little bit of normalcy, however there are very interesting mid-term trends developing… The VW Gol is back to its traditional top spot at 6.1% share or pretty much equal to its year-to-date level (6.2%) so the Up threat doesn’t seem to be one after all even though the mini VW stays #16 just under 2% share. The Fiat Palio stays #2 at 5.5% which is slightly higher than ytd (5.1%) while the Uno continues to sink at #6 and 4% (vs. #4 and 4.3% ytd), indicating that the loss of the previous gen, cheaper Uno Fire is hurting the nameplate.

Toyota Corolla Brazil April 2014The Toyota Corolla is up 10 spots on last month to #14.

The Fiat Strada is down to a still incredible third place and 4.8% share, consistent with its level year-to-date (#3 and 4.9%) while the Chevrolet Onix establishes itself in 4th position with 4.7% of the market, less impressive than the 5.4% from March but enough to pass the Ford Fiesta hatch to climb to #5 year-to-date, and over one percentage point above its archenemy the Hyundai HB20 stabilising at 3.5%. The Toyota Corolla enjoys the benefit of having a brand-new generation in dealerships: up 10 spots on March to #14 and now breathing on the Honda Civic’s neck (#13).

Audi A5 Brazil April 2014Audi sales are up 98% so far in 2014 in Brazil!

Brand-wise, Fiat evolves like the market at -13%, Chevrolet does better at -9% and Volkswagen worse at -20%. Only Hyundai (+5%), Audi (+79%) and Chery (+73%) don’t lose ground year-on-year in the Top 20! Year-to-date, both Fiat and Chevrolet are down 5% while VW sinks at -15%, Renault overtakes Hyundai at +11% vs. +9% and the German premium carmakers are on fire: BMW is up 36%, Mercedes up 8% and Audi up an astonishing 98%! Chery (+122%) is about to reclaim the title of favourite Chinese car brand in Brazil off JAC, down an abysmal 45%.

Previous month: Brazil March 2014: VW Gol passed by Fiat Strada and Palio, threatened by Onix!

One year ago: Brazil April 2013: Hyundai HB20 all set, now HB20S lands

Full April 2014 Top 20 brands and Top 150 models Ranking Tables below.

Brazil April 2014 – brands:

PosBrandApr-14%/13Mar2014%/13PosFY13
1Fiat60,24921.5%-13%1235,04222.3%-5%11
2Chevrolet50,04617.9%-9%2186,93217.7%-5%23
3Volkswagen47,23216.9%-20%3182,77017.3%-15%32
4Ford26,3499.4%-4%496,7449.2%-2%44
5Hyundai19,2886.9%5%570,3126.7%9%66
6Renault19,0546.8%-11%670,8586.7%11%55
7Toyota16,5565.9%0%753,0765.0%3%77
8Honda11,2394.0%-15%840,4513.8%-1%88
9Citroen4,5991.6%-22%920,5752.0%-8%910
10Mitsubishi4,9131.8%-7%1018,6191.8%4%1112
11Nissan5,5892.0%-16%1120,1161.9%-20%109
12Peugeot3,7921.4%-22%1216,0271.5%-6%1211
13Kia2,3000.8%-26%138,0170.8%-20%1313
14BMW1,2260.4%-25%144,8470.5%36%1415
15Mercedes1,0850.4%-15%154,4220.4%8%1516
16Audi8970.3%79%163,7160.4%98%1619
17Chery7760.3%73%173,2210.3%121%1818
18Land Rover7470.3%-32%182,8970.3%-13%1917
19JAC7230.3%-64%193,4410.3%-45%1714
20Suzuki4690.2%-24%201,9420.2%-4%2020

Brazil April 2014 – models:

PosModelApr-14%Mar2014%PosFY13
1VW Gol16,9636.1%365,2536.2%11
2Fiat Palio15,4095.5%253,5765.1%23
3Fiat Strada13,2984.8%152,1454.9%37
4Chevrolet Onix13,2474.7%444,3404.2%58
5Ford Fiesta Hatch12,0424.3%643,1814.1%64
6Fiat Uno11,2864.0%545,5974.3%42
7Hyundai HB209,7153.5%736,4543.5%89
8Fiat Siena8,9403.2%837,3983.5%76
9Renault Sandero8,7463.1%1030,2222.9%1010
10Chevrolet Prisma8,1222.9%1124,6852.3%1116
11VW Fox/CrossFox7,7702.8%935,6433.4%95
12VW Voyage5,9762.1%1223,6502.2%1211
13Honda Civic5,7762.1%1318,1671.7%1417
14Toyota Corolla5,5662.0%2414,3881.4%2020
15VW Saveiro5,4221.9%1420,3731.9%1314
16VW Up5,1981.9%1611,0691.1%29n/a
17Chevrolet S104,7431.7%1915,8621.5%1819
18Ford Ecosport4,7341.7%1717,4411.7%1515
19Hyundai HB20S4,4511.6%1515,8771.5%1727
20Chevrolet Celta4,2521.5%1816,9771.6%1613
21Renault Logan4,0881.5%2013,8021.3%2141
22Chevrolet Montana3,7811.4%2113,1941.3%2322
23Renault Duster3,6321.3%2314,4191.4%1921
24Chevrolet Cobalt3,5721.3%2613,6011.3%2218
25Toyota Hilux3,5241.3%2212,6071.2%2523
26Toyota Etios Hatch3,4381.2%2711,4721.1%2728
27Chevrolet Spin3,2541.2%2811,2291.1%2824
28Honda Fit2,9221.0%2511,6931.1%2625
29Chevrolet Classic2,6771.0%3013,1291.2%2412
30Ford Ranger2,3420.8%357,4510.7%3743
31Citroen C32,3320.8%2910,6561.0%3029
32Honda City2,3140.8%318,9960.9%3232
33Fiat Punto2,2700.8%3410,1761.0%3126
34Toyota Etios Sedan2,2100.8%338,1560.8%3434
35Ford Focus2,0340.7%327,7730.7%3645
36Fiat Fiorino1,8230.7%377,0020.7%3958
37Peugeot 2081,8150.6%368,3770.8%3347
38Mitsubishi L2001,7380.6%406,5120.6%4144
39Chevrolet Cruze Hatch1,6370.6%506,3710.6%4342
40Hyundai Tucson1,6110.6%445,5980.5%4750
41Fiat Idea1,5220.5%436,4490.6%4240
42VW Golf1,5040.5%426,5390.6%4056
43Nissan Sentra1,4810.5%494,6920.4%5278
44Fiat Doblo1,4660.5%385,4280.5%5051
45Nissan Frontier1,4450.5%544,1210.4%5652
46Chevrolet Cruze Sedan1,4370.5%417,2050.7%3835
47Fiat Palio Weekend1,4170.5%396,2860.6%4453
48VW Amarok1,3590.5%475,9010.6%4639
49Hyundai ix351,3320.5%524,2690.4%5562
50Ford Focus Sedan1,3200.5%662,9530.3%6776
51Ford Fiesta Sedan1,2840.5%484,0810.4%5733
52Nissan March1,2760.5%465,5220.5%4938
53Mitsubishi Pajero1,2570.4%454,8130.5%5148
54Ford Fusion1,1600.4%554,3900.4%5465
55Toyota Hilux SW41,1190.4%533,9180.4%5859
56Chevrolet Tracker1,0840.4%596,0170.6%45121
57Citroen C4L1,0140.4%603,2900.3%62112
58Ford New Fiesta Sedan9820.4%514,5460.4%5370
59Kia Sportage9540.3%613,1580.3%6567
60Mitsubishi ASX9450.3%573,7730.4%5963
61Renault Clio9330.3%645,5400.5%4831
62Fiat Ducato9020.3%563,7210.4%6057
63Chevrolet Agile8100.3%588,0360.8%3530
64Renault Master7420.3%633,1510.3%6664
65Nissan Versa7180.3%853,1810.3%6446
66Hyundai HR7050.3%622,4270.2%7177
67VW Space Fox6940.2%652,3890.2%7349
68Fiat Linea6940.2%1231,9210.2%7973
69VW Jetta6900.2%792,4370.2%6954
70Renault Fluence6830.2%782,4110.2%7255
71Toyota RAV46750.2%822,4280.2%7093
72Nissan Livina6120.2%772,3780.2%7466
73Mitsubishi Outlander5940.2%712,2300.2%7792
74Peugeot 4085110.2%731,3860.1%9390
75Fiat 5005030.2%672,3520.2%7575
76Peugeot 3084920.2%722,1010.2%7860
77Chevrolet Sonic Hatch4730.2%692,6420.3%6874
78Citroen C3 Aircross4680.2%682,3380.2%7668
79BMW 3204510.2%831,8030.2%8383
80Hyundai i304470.2%751,8780.2%8082
81Peugeot 207 Hatch4350.2%701,8420.2%8161
82Range Rover Evoque4340.2%761,8410.2%8279
83Kia K25004300.2%891,3600.1%94105
84Fiat Bravo4210.2%841,7360.2%8469
85VW Tiguan4030.1%801,5600.1%8886
86Hyundai Santa Fe3950.1%811,3980.1%91101
87Mitsubishi Lancer3720.1%981,2750.1%9784
88Chevrolet Sonic Sedan3560.1%941,6320.2%8585
89Lifan X603560.1%881,3930.1%92125
90VW Polo Sedan3550.1%871,6190.2%8672
91Citroen C3 Picasso3490.1%861,5400.1%8980
92Chevrolet Trailblazer3480.1%1019710.1%107106
93Hyundai Elantra3400.1%951,3540.1%9597
94Fiat Freemont3260.1%921,2750.1%96103
95Iveco Daily 35143160.1%971,1620.1%100102
96VW Polo3110.1%1061,2110.1%9989
97Audi Q32920.1%1051,0020.1%105129
98Kia Carnival2760.1%n/a3090.0%143n/a
99Suzuki Grand Vitara2710.1%1031,0330.1%104104
100Chery Celer2500.1%931,1210.1%102126
101Hyundai Azera2490.1%1336160.1%126123
102Chery Tiggo2340.1%1157270.1%119134
103Kia Sorento2340.1%1226400.1%125108
104JAC J22330.1%1041,1250.1%10187
105Renault Kangoo2260.1%741,2600.1%9888
106Chery QQ2220.1%961,0730.1%103109
107Volvo XC602190.1%1187320.1%118124
108BMW X12080.1%1197590.1%116116
109Ford Edge2060.1%1088290.1%112107
110Mercedes Sprinter 3112040.1%1108220.1%113114
111Peugeot 207 Sedan1990.1%1096930.1%12291
112Kia Cerato1940.1%911,6140.2%8781
113Honda CR-V1880.1%1001,4760.1%9071
114Audi A31880.1%1027580.1%117n/a
115VW Kombi1860.1%993,5610.3%6137
116Peugeot Boxer1830.1%909710.1%108110
117JAC J31830.1%1148680.1%11095
118Land Rover Discovery1780.1%1265240.0%132130
119Dodge Journey1760.1%1137030.1%120120
120JAC J3 Turin1750.1%1257620.1%115111
121Ford Transit1740.1%1217860.1%114122
122Mercedes A2001730.1%1286070.1%128140
123Chevrolet Captiva1650.1%1166140.1%127117
124Suzuki Jimny1580.1%1206990.1%121131
125Mini Cooper1420.1%n/a4920.0%133145
126Mercedes C1801360.0%1179990.1%10699
127Kia Picanto1330.0%1355750.1%12994
128VW SpaceCross1310.0%1306720.1%123100
129Citroen Jumper1310.0%1366570.1%124115
130Mercedes C Class1180.0%n/a2740.0%145162
131Citroen C41000.0%1249630.1%10996
132Rely Pick-up1000.0%1323730.0%135155
133BMW 316i990.0%1115510.1%131n/a
134Mercedes CLA120980.0%1274030.0%134n/a
135Jeep Cherokee950.0%1343290.0%140118
136VW Passat870.0%1373580.0%136146
137Troller T4830.0%1433560.0%137142
138Land Rover Freelander830.0%1462420.0%150127
139Citroen C4 Picasso820.0%1295610.1%130128
140BMW X3780.0%1383280.0%141150
141Mercedes Sprinter750.0%1403440.0%138157
142Subaru Forester730.0%n/a2440.0%148190
143Audi A5710.0%1502680.0%146159
144Ssangyong Korando700.0%n/a1940.0%n/a165
145Audi A3 Sedan690.0%1078390.1%111147
146Chevrolet Camaro680.0%1473340.0%139144
147Peugeot 3008650.0%1452340.0%153137
148Ford Ka620.0%1123,2680.3%6336
149JAC J6580.0%1423160.0%142132
150Audi Q5560.0%n/a1070.0%n/a193

Source: Fenabrave

This Post Has 6 Comments
  1. One thing that i don’t understand about the Brazilian car market is the result of the Clio. The Clio is way cheaper that the Sandero and they are similar in everything but sells 10x less than the Sandero (Sandero – 8,746 vs Clio – 933). I don’t understand why.

  2. Amazing, now the european market is in better shape. I just got some data: Europe/april : 4.6%:
    Dacia +34.6%.
    Renault +9.4%
    Peugeot +6.3%
    Fiat +1.8%
    BMW +0.5%
    Mercedes +0.5%
    Volkswagen -0.2%
    Chevrolet -75.3%

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