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China First Quarter 2014: VW Santana, Haval H6 & ChangAn Honor biggest gainers in Top 30

Haval H6 Sport China March 2014. Picture courtesy of autohome.com.cnHaval H6 Sport

* See the Top 67 All-brands and Top 334 All-models by clicking on the title! *

As is the tradition on BSCB, after looking into March data in detail we now go on to study the year-to-date rankings to extract some longer-term trends. The Chinese Passenger Car market is up 12% year-on-year over the First Quarter to 5.46 million units. Brand-wise, Volkswagen kills the competition once again with 766,270 sales ahead of Hyundai at 284,222 while Buick is up two spots to #3 (238,094) and Toyota down two to #5 (209,836). Wuling is up from #12 to #4, ChangAn up from #11 to #7, Dongfeng up from #16 to #13 but Chery is down from #13 to #14 and BYD down from #10 to #15.

Wuling Hongguang China March 2014The Wuling Hongguang alone sold more units than Toyota.

The Wuling Hongguang continues to largely dominate the models sales charts: up 30% to 210,109 sales in just 3 months, a new record for a Passenger Car and more than what the entire Toyota range sold in the same period! At this rate the Hongguang will sell at astounding 850,000 units over the Full Year. The VW Lavida is also gaining ground thanks to the addition of the Gran Lavida variant at +24% to 150,801 units. Still third, the Ford Focus is up just 4% to break the 100,000 quarterly sales barrier for the first time at 100,503.

Citroen C4L China March 2014. Picture courtesy of bitauto.comCitroen C4L sales are up 88% so far in 2014.

The biggest gainers inside the Top 30 are the VW Santana up a massive 137% and 26 spots to land in 4th position with 79,840 sales thanks to the new model, the unflagging Haval H6 up 56% to #11 potentially also due to the addition of the very different-looking Sport variant pictured above, and the Chana Honor up 125% and 42 ranks to #20. ChangAn (Chana is for LCV/MPVs) is having a great time at home this year with the Eado also up 73% to #31 and the CS35 up 78% to #46. Notice also the VW Golf up a cool 53% and 20 spots to #22 thanks to the 7th generation now available across the country, the Ford Kuga up 207% to #33, the Citroen C-Elysée up 72% to #45, BMW 3 Series L up 90% to #61 and Citroen C4L up 88% to #81.

Toyota Vios China March 2014. Picture courtesy of autocina.com.cnToyota Vios

There are no less than 50 all-new models in the Chinese ranking, led by the Honda Crider at #27 with 37,481 sales. The Toyota Vios, virtually all-new given how low its previous generation sales were, appears at #35 with 31,580 units, ahead of the Hyundai Mistra at #38 (30,104 sales), the Ford Mondeo at #51, Chery E3 at #60, Dongfeng Fengguang at #68, FAW Besturn X80 at #70, Toyota Yaris L at #75 and Audi Q3 at #76.

Previous post: China March 2014: VW Jetta and ChangAn Honor hit records, Fiat Ottimo sparks

Previous month: China 2 months 2014: Buick Excelle XT/GT above Excelle

One year ago: China 3 months 2013: VW Sagitar and Nissan Sylphy impress

Full First Quarter 2014 Top 67 All-brands and Top 334 All-models Ranking Tables below.

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