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Japan Kei cars February 2013: Honda N-Box and Daihatsu Move up

Honda N-BOX Japan February 2013Honda N-BOX

* NOW UPDATED with the Top 25 models and All-brands!  Click on title to see – thanks Stephen *

Sales of Kei cars are down by just 1% year-on-year in February to 184,927 registrations, which is very impressive given we are comparing it with a very high base one year ago. Year-to-date, the market is stable at 339,095 units. The Honda N-Box leads the way for the 5th consecutive month and the 10th time in the last 11 months thanks to 22,353 sales, up 46% year-on-year. But the #2 is catching up: boosted by its new generation, the Daihatsu Move is up 39% on February 2012 to 20,206 units while the Suzuki Wagon R rounds up the podium like last month and last year with 17,033 sales. The Daihatsu Mira is back up 2 spots to #4 but still down 37% year-on-year whereas the Honda N-One continues to progress at a record 10,981 units but down one rank to #6.

Previous month: Japan Kei cars January 2013: Daihatsu Move and Honda N-One up

One year ago: Japan Kei cars February 2012: Honda NBOX now on podium

Full February 2013 Top 25 models and Top 8 All-brands Ranking Tables below.

Japan Kei cars February 2013 – models:

PosModelFeb/12Jan2013Pos2012
1Honda N-BOX22,35346%142,90512
2Daihatsu Move20,20639%235,38125
3Suzuki WagonR17,0331%331,05333
4Daihatsu Mira13,870-37%623,91551
5Daihatsu Tanto13,403-11%424,37044
6Honda N-ONE10,981new521,173617
7Suzuki Alto9,927-13%718,41876
8Nissan Moco7,5175%813,30187
9Suzuki Palette6,183-4%911,66598
10Nissan Roox4,963-10%109,062109
11Suzuki MR Wagon3,80241%116,6481111
12Toyota Pixis Space2,463-6%134,3391312
13Mitsubishi eK2,447-24%124,5481213
14Subaru Stella2,395-7%164,0361414
15Suzuki Every Wagon2,17818%153,9981515
16Mazda Flair2,099new143,95916n/a
17Suzuki Jimny1,70528%173,2541718
18Honda Life1,410-77%182,5541810
19Subaru Lucra1,18289%211,9571925
20Daihatsu Atrai905-21%201,7782020
21Mazda Carol805-28%191,7752119
22Nissan Otti724-23%241,1122324
23Mazda Flair Wagon628new221,30722n/a
24Honda Vamos508-54%258912422
25Mitsubishi Toppo312-60%266902526

Japan Kei cars February 2013 – brands:

PosBrandFeb-13%/12Jan2013%/12Pos
1Daihatsu59,76532.3%-7%1105,81031.2%-10%1
2Suzuki52,09028.2%0%296,74928.5%2%2
3Honda37,66320.4%41%372,35621.3%56%3
4Nissan15,6558.5%-5%427,8588.2%-6%4
5Mazda4,8442.6%-8%59,9882.9%1%7
6Mitsubishi6,2833.4%-29%611,2563.3%-31%6
7Subaru5,2122.8%-45%78,9172.6%-51%5
8Toyota3,4141.8%-4%86,1591.8%-2%8
 –Other10.0%-67% –20.0%-50% –

Source: www.thetruthaboutcars.com, www.zenkeijikyo.or.jp, many thanks to Stephen for sharing the Top 10 data early on.

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