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Japan Full Year 2012: Now with Top 375 All-models ranking!

Citroen DS3 C3 Japan 2012Citroen DS3 (#243) and C3 (#203)

* See the Top 375 All-models ranking by clicking on the title! *

Thanks to a secret admirer of BSCB I can share with you for the very first time in the 2.5 years history of this site an exclusive All-models ranking for Japan including Kei cars! That’s 375 models… Note some version sales are now available like the Daihatsu Mira E:S (#6) and Toyota Prius Alpha (#8). As a result the Toyota Aqua brilliantly takes the lead as early as for its first year in market with 266,567 sales followed by the Honda N-Box at 211,155 and the Honda Fit at 209,276, with the Suzuki Wagon R at #4 with 195,701 units and the Toyota Prius at #5 and 187,456.

Alfa Romeo Giulietta Japan 2012Alfa Romeo Giulietta (#146)

But let’s explore the ranking further down as this is the first time we have access to so much detail for Japan. Confirming Japan’s status as the most ‘chauvinistic’ car market in the world, there is absolutely no foreign model until the 57th position occupied by the VW Golf with 18,779 sales. In fact in addition to the Golf there are only 5 imports in the Top 100: the Mercedes C-Class at #65, VW Polo at #70, BMW 3 Series at #83, Mini at #89 and Mercedes E-Class at #97.

Renault Lutecia Japan 2012Renault Lutecia (#274)

The best-selling Italian model in Japan in 2012 is the Fiat 500 at #128 with 4,506 sales, followed by the Alfa Romeo Giulietta at #146 and the Alfa Romeo MiTo at #216. In the French camp, the Peugeot 308 dominates but ranks only 175th at 1,762 units, ahead of the Renault Kangoo at #179 and Peugeot 207 at #200 while the Citroen C3 ranks #203, the Citroen DS4 #230, Citroen DS3 #243 and Renault Lutecia (aka Clio) #274.

Hyundai i30 Japan 2012Will the new generation Hyundai i30 reverse the fortune of Korean models in Japan?

Notice also the Toyota Corolla split in different versions, resulting in the Corolla Axio ranking #40, Corolla Fielder (station wagon) #31 and Corolla Rumion at #106 while the Toyota Auris ranks 86th with 10,117 sales. The Jeep Wrangler is the most popular US model in the country this year at #183 and 1,601 units and the Range Rover Evoque leads the English charge at #209 with 993 sales. Finally, only 49 Korean models found a buyer in Japan this year – 44 Hyundais, 3 SsangYongs and 2 Kias – with the Hyundai i30 leading the way at a paltry #350 with 5 sales…

Original Full Year 2012 post: Japan Full Year 2012: All-new Toyota Aqua tickles Prius

Kei car Full Year 2012 post: Daihatsu Mira puts an end to 9 years of Suzuki Wagon R reign

Imports Full Year 2012 post: Japan Imports Full Year 2012: VW Golf #1, Mini at record heights

Previous year: Japan Full Year 2011: Toyota Prius leads in difficult year

Full Year 2012 Top 375 All-models Ranking Table below.

Japan Full Year 2012:

1Toyota Aqua266,567
2Honda N-Box211,155
3Honda Fit209,276
4Suzuki Wagon R195,701
5Toyota Prius187,456
6Daihatsu Mira E:S147,262
7Daihatsu Tanto140,244
8Toyota Prius Alpha129,841
9Daihatsu Move110,983
10Honda Freed106,316
11Toyota Vitz105,611
12Nissan Serena96,020
13Nissan Note85,330
14Suzuki Alto71,226
15Nissan Moco66,460
16Honda StepWGN63,707
17Suzuki Palette60,136
18Toyota Vellfire58,513
19Mazda Demio57,820
20Toyota Passo52,173
21Toyota Voxy50,539
22Nissan Roox48,810
23Honda Life43,935
24Suzuki Swift43,108
25Toyota Ractis42,787
26Nissan March41,832
27Toyota Alphard41,471
28Suzuki Alto Lapin40,776
29Nissan Cube40,680
30Toyota Estima39,331
31Toyota Corolla Fielder39,306
32Suzuki Solio38,877
33Daihatsu Mira Cocoa38,764
34Suzuki MR Wagon38,107
35Toyota Noah36,764
36Toyota Wish36,513
37Subaru Impreza35,926
38Mazda CX-535,438
39Daihatsu Move Conte35,033
40Toyota Corolla Axio33,746
41Nissan Juke33,648
42Daihatsu Mira32,268
43Daihatsu Tanto Exe30,366
44Toyota Sienta29,873
45Nissan X-Trail28,325
46Mitsubishi EK-Wagon/EK-Sport27,809
47Toyota Spade26,539
48Toyota Porte25,751
49Toyota Crown25,556
50Toyota 8622,511
51Subaru Stella21,821
52Suzuki Every Wagon21,378
53Mazda AZ Wagon21,363
54Subaru Legacy20,462
55Toyota Camry19,304
56Toyota Isis19,276
57VW Golf18,779
58Toyota Mark X18,513
59Honda N-One18,001
60Nissan Elgrand17,219
61Toyota Vanguard17,011
62Toyota Pixis Space16,491
63Subaru XV16,072
64Toyota Pixis Epoch15,793
65Mercedes C-Class15,479
66Nissan Tiida15,325
67Mazda Premacy15,230
68Mazda Axela15,016
69Suzuki Jimny14,733
70VW Polo14,442
71Toyota Premio14,416
72Mitsubishi Delica D513,388
73Mitsubishi Mirage12,760
74Toyota Allion12,733
75Subaru Forester12,440
76Mitsubishi Delica D212,300
77Honda CR-V12,129
78Nissan Lafesta Highway Star11,841
79Lexus GS11,414
80Lexus CT200h11,325
81Nissan Leaf11,111
82Toyota Land Cruiser Prado11,111
83BMW 3 Series11,107
84Mazda Carol10,463
85BMW 1 Series10,436
86Toyota Auris10,117
87Daihatsu Atrai Wagon10,017
88Lexus RX9,201
90Toyota Hiace Wagon8,986
91Honda Insight8,905
92Mazda Biante8,740
93Subaru Exiga8,627
94Toyota Sai8,543
95Mitsubishi Pajero Mini8,354
96Toyota bB8,289
97Mercedes E-Class7,898
98Honda Odyssey7,897
99Honda Vamos7,819
100Honda Zest7,738
101Nissan Wingroad7,343
102Nissan Otti7,279
103BMW 5 Series7,265
104Nissan Tiida Latio7,092
105Mini Countryman7,025
106Toyota Corolla Rumion6,898
107Subaru Pleo6,800
108Mercedes B-Class6,671
109Toyota Harrier6,455
110Mitsubishi Toppo6,354
111Mazda Verisa6,216
112Nissan Dualis5,769
113Toyota Rush5,750
114Nissan Fuga5,597
115Honda Stream5,528
116Subaru Outback5,521
117BMW X15,438
118Mitsubishi i5,297
119Mazda Atenza5,218
120Honda CR-Z5,060
121Mitsubishi RVR5,037
122Lexus HS4,965
123Mitsubishi Colt/Colt Plus4,846
124Subaru BRZ4,830
125Toyota FJ Cruiser4,751
126Nissan Skyline4,689
127Toyota Belta4,634
128Fiat 5004,506
129Audi A14,502
130Volvo S604,484
131Audi A44,471
132Lexus LS4,431
133VW Passat4,324
134VW Up!4,266
135VW Beetle4,264
136Nissan Teana4,172
137Toyota Comfort4,169
138Mazda Flair Wagon4,103
139Subaru Trezia4,103
140Toyota Land Cruiser4,017
141Mitsubishi Outlander3,859
142Toyota Avensis3,749
143Volvo V503,660
144Subaru Lucra3,641
145VW Touran3,474
146Alfa Romeo Giulietta3,454
147Audi A33,440
148Nissan Bluebird Sylphy3,275
149VW Sharan3,150
150Toyota Suceed Wagon3,096
151Mazda MPV3,016
152Mazda Flair2,958
153Toyota RAV42,929
154Nissan Murano2,893
155Audi A62,858
156Toyota Mark X Zio2,785
157Mercedes CLS2,598
158Toyota Crown Comfort2,435
159Mazda Scrum Wagon2,386
160Nissan Sylphy2,381
161Mitsubishi Pajero2,377
162Honda Accord2,267
163BMW X32,266
164Nissan Lafesta Joy2,265
165Mitsubishi Galant Fortis2,262
166Lexus IS2,215
167Volvo V602,207
168Toyota Probox Wagon2,075
169Daihatsu Copen1,979
170Nissan Cima1,978
171Toyota iQ1,938
172VW Tiguan1,891
173Mazda RX-81,848
174Nissan Cedric1,793
175Peugeot 3081,762
176Audi A51,721
177Mercedes A-Class1,708
178Honda Elysion1,699
179Renault Kangoo1,697
180Daihatsu Boon1,667
181Nissan NV2001,661
182Suzuki Landy1,604
183Jeep Wrangler1,601
184Ford Explorer1,550
185Audi Q31,475
186Suzuki Escudo1,437
187Mercedes SLK1,435
188Audi TT1,417
189Smart Fortwo1,401
190Porsche Cayenne1,378
191BMW 6 Series1,373
192Mercedes S-Class1,369
193Volvo XC601,369
194Daihatsu Terios Kid1,359
195Toyota Crown Majesta1,347
196Jeep Grand Cherokee1,345
197Nissan Fairlady Z1,342
198Mercedes M-Class1,314
199Audi Q51,307
200Peugeot 2071,297
201Jeep Patriot1,289
202Volvo V701,238
203Citroen C31,168
204Nissan Kix1,109
205Suzuki SX41,083
206Nissan Latio1,066
207BMW X51,038
208Suzuki Splash1,028
209Range Rover Evoque993
210Mercedes SL-Class967
211Toyota Ist944
212Mazda Roadster939
213Porsche 911939
214Subaru Dias Wagon933
215BMW 7 Series927
216Alfa Romeo MiTo923
217Suzuki Jimni Sierra886
218Audi A7805
219Peugeot 508791
220Mitsubishi Lancer754
221Porsche Panamera740
222Renault Megane730
223Daihatsu Be-Go703
224Peugeot RCZ689
225BMW Z4683
226Ford Escape675
227Mercedes V-Class675
228VW Touareg662
229Peugeot 208651
230Citroen DS4630
231Honda Inspire627
232Nissan NV350 Caravan602
233Nissan GT-R585
234Mitsubishi Delica D3555
235Abarth 500551
236Mercedes GLK533
237Jaguar XF518
238Ford Kuga517
239Audi A8508
240Audi Q7508
241Jeep Compass495
242Nissan Caravan481
243Citroen DS3469
244VW Scirocco461
245Peugeot 3008446
246Porsche Boxster430
247Jaguar XJ402
248Mazda AZ Offroad398
249BMW X6386
250Citroen C4 Picasso376
251Mercedes G-Class366
252Daihatsu Coo362
253Citroen DS5349
254Citroen C4327
255Audi S4326
256Toyota Blade318
257Volvo C30295
258Audi S5283
259VW CC249
260Jeep Cherokee247
261Citroen C5245
262Porsche Cayman244
263Land Rover Discovery241
264Honda Legend239
265Mitsubishi Proudia228
266Chevrolet Sonic212
267Range Rover Sport210
268Volvo S40205
269Cadillac SRX200
270Cadillac CTS195
271Daihatsu Atlis187
272Toyota Century186
273Ferrari 458179
274Renault Lutecia171
275Aston Martin (all models)166
276Renault Twingo165
277Audi S3163
278Bentley Continental GT/GTC158
279Fiat Punto Evo153
280Mercedes CL-Class149
281Mitsubishi Town Box149
282Suzuki Kizashi146
283Maserati GranTurismo142
284Honda Civic136
285Dodge Nitro129
286Land Rover Freelander128
287Lancia (all models)126
288Volvo XC70125
289Range Rover123
290Volvo XC90123
291Renault Koleos121
292Maserati Quattroporte114
293Renault Wind103
294Lexus LFA102
295Chrysler Ypsilon98
296Toyota Passo Sette95
297Mercedes R-Class94
298Nissan Clipper Rio88
299Chrysler 30082
300Ferrari California79
301Hummer H378
302Jaguar XK78
303Lotus Elise78
304Volvo S8077
305Land Rover Defender76
306Mercedes GL-Class72
307Abarth Punto Evo70
308Rolls-Royce Ghost67
309Daihatsu Boon Luminas64
310Volvo C7058
311Alpina B557
312Audi R857
313Rover (all models)56
314Audi S854
315Chevrolet Corvette54
316Lamborghini Gallardo54
317Ferrari FF53
318Alpina B351
319Audi S649
320Mitsubishi Dignity49
321Audi RS548
322Mercedes SLS AMG45
323Lamborghini Aventador43
324McLaren MP4-12C42
325Audi S741
326Fiat Punto39
327GMC (all models)34
328Mazda CX-733
329Nissan Crew33
330Maserati GranCabrio31
331Alpina D526
332Bentley Continental Flying Spur20
333Lotus Exige19
334Daihatsu Esse16
335Lotus Evora16
336Toyota EQ16
337Morgan (all models)15
338Maybach (all models)13
339Ferrari F1212
340Alpina B611
341Pontiac (all models)11
342Rolls-Royce Phantom11
343Bentley Mulsanne10
344Honda Airwave9
345MG (all models)9
346Toyota Raum9
347Saab 9-58
348Honda Crossroad6
349Mitsubishi Delica Space Gear6
350Hyundai i305
351Bugatti Veyron4
352Subaru Dex4
353SsangYong (all models)3
354Ferrari 5992
355Ferrari F4302
356Kia (all models)2
357Lexus SC2
358Proton Satria Neo2
359Suzuki Twin2
360Volvo V402
361Zagato Stelvio2
362Alfa Romeo 1661
363Alfa Romeo 8C1
364Alpina B71
365Alpina D31
366Bentley Continental Supersports1
367Buick (all models)1
368De Tomaso (all models)1
369Ferrari F3551
370Honda NSX1
371Hyundai Grandeur1
372Peugeot 10071
373Saab 9-31
374Saturn (all models)1

Source: Manufacturers

Note: All models with known sales are listed but this ranking may not include absolutely all models sold in Japan in 2012.

This Post Has 13 Comments
  1. Hi, I am part of a company about to launch a new space age material type car cover into the Japanese market. So my research takes me to sites like yours. Very useful, would you have a more secure mail address I could converse with you at?

    1. Hi Duncan,
      You can click on the ‘Contact’ tab and fill out your details there and I’ll come back to you 🙂

  2. I’ve a question, why do you put Hyundai/Kia car photos in almost all of your posts? This is a post about Japan’s car market, which is almost entirely dominated by Japanese makes but I see no photographs from any Japanese brands. Instead we see a Hyundai which as someone mentioned does not even have any presence in Japan.

    Other than that minor bias, I love your blog and the information you provide. 🙂

    1. Hi JB,

      Thanks for your question. The reason why there are a lot of Hyundai/Kia photos in my posts is because they are kicking arse saleswise at the moment! Simple as that. Nothing more, nothing else. There are also a lot of Volkswagen photos, which some readers also find strange. This is not a car review blog and only focuses on the sales performance of cars and brands and therefore there can be some repetition in the models/brands illustrated if these happen to be really successful in a lot of countries.

      This Japan article is a little different as it is the very first time I am able to share a complete models ranking for this country on the site. Now I will ask you to please have a look at the Japan page on BSCB and scroll through the first 3 or 4 pages (30-40 articles). There would be a maximum of 5 or 6 articles about imported models are these are counted by a different organisation and not available each month. Other than that, it is only photos of Japanese models, correct?

      Given this ranking allows us an exclusive view on the sales of nearly all imported models in Japan, this is why I chose to illustrate this article with foreign models. All Japanese models mentioned in the article have already had their picture in the Japanese page of this blog at some stage in the past, which is not the case for any of the imported models represented here.

      The other interesting element in my view in this all-models ranking is the absence (or very low ranking) of Korean manufacturers whereas in South Korea Japanese models are relatively successful, with the Toyota Camry even being awarded Car of the Year there this year. To mark this point I chose to use a Hyundai picture.

      And thanks for your praise, although I have to say I find it interesting to have to justify my choice of pictures 🙂

  3. Um, Hyundai pulled out of the Japanese market years ago – there is no longer a distributor there. Maybe those 6 cars sold were private imports, or very old stock that was only just sold now.

  4. No foreign car in the top 56 ? Where are the complaining voices of Miguel & Co ? If the german Top 20 are 100 % german their rection comes much quicker …

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