Thailand is the ‘pick-up factory of the world’: most pick-up trucks are actually built in the country, and it shows in the model ranking: the Toyota Hilux and Isuzu D-Max fight it out for the 1st spot. Over 11 months 2008 the Toyota is ahead with an astounding 20.4% market share, ahead of the Isuzu’s 19.7%. Yes, you read it right, these two models account for no less than 40.1% of the entire Thai car market…
Toyota also leads the passenger car segment with the Vios (aka Yaris sedan) at 7.3% and the Corolla Altis at 5.2%. Honda places the Civic in 5th and the Jazz in 7th, whereas the new City, only a few months old, is already 11th with 10,907 sales and 2% of the market.
Two more pick-ups are in the Top 10: the Nissan Frontier in 6th (3.9%) and the Mitsubishi Triton in 8th (3%).
Full Top 20 ranking table below.