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Romania 1997: Dacia leaps to record 86.7% share, monopolises podium

The Dacia 1310 holds 67.3% of the Romanian market in 1997.

New car sales in Romania mark a pause in 1997 at -1% year-on-year to 112.424 units. Local carmaker Dacia (+19.9%) tightens an already suffocating grip on its home market, improving by over 15 percentage points to hit a barely believable 86.7% share. Daewoo (-69.7%) completely implodes from 19.7% to just 6% share, while Aro (-40.6%) also crumbles to 2.3%. Volkswagen (+457.6%) and Fiat (+450.9%) are by far the most dynamic brands in the Top 10 this month but only manage 1.2% and 0.6% share respectively.

Over in the models ranking, the Dacia 1310 (+18%) is back in shape, gaining almost 11 percentage points of share vs. 1996 to a splendid 67.3%. The Dacia Pickup (+22.7%) steps up one spot to #2 and 14% share while the Dacia Nova (+39.7%) stretches its legs a little but still disappoints somewhat and is surely not the 1310 replacement Dacia was hoping for. Nevertheless, Dacia manages to monopolise the Romanian podium for the first time since we started tracking Romanian sales in 1995. The Daewoo Nexia (-75.4%) drops to #4 above the Aro 24 (-35.3%) up two spots on last year to get back inside the Top 5. The VW Vento leaps up 39 spots to #9 while the Daewoo Damas is the most popular new launch at #10.

Previous year: Romania 1996: Dacia crosses 70% share milestone in market above 100.000 units

Full Year 1997 Top 35 All-brands and Top 175 All-models vs. Full Year 1996 figures below.

Romania 1997 – brands:

PosBrand1997%/961996%Pos
1DACIA97,49686.7%19.9%81,30871.6%1
2DAEWOO6,7736.0%-69.7%22,37419.7%2
3ARO2,5862.3%-40.6%4,3553.8%3
4VOLKSWAGEN1,3551.2%457.6%2430.2%12
5FIAT6390.6%450.9%1160.1%18
6FORD5220.5%6.7%4890.4%6
7SKODA4960.4%-0.4%4980.4%5
8ROCAR3950.4%-69.6%1,3001.1%4
9RENAULT3240.3%29.6%2500.2%11
10MERCEDES-BENZ3170.3%10.5%2870.3%8
11NISSAN1640.1%65.7%990.1%20
12KIA1480.1%-10.8%1660.1%14
13PEUGEOT1360.1%-0.7%1370.1%16
14MITSUBISHI1290.1%230.8%390.0%27
15IVECO1270.1%-59.7%3150.3%7
16OPEL1140.1%-45.2%2080.2%13
17HYUNDAI1120.1%-55.7%2530.2%10
18AVIA1030.1%-34.0%1560.1%15
19CITROEN650.1%-15.6%770.1%21
20VOLVO640.1%-5.9%680.1%22
21GAZ490.0%133.3%210.0%30
22SUZUKI480.0%-20.0%600.1%24
23JEEP470.0%-13.0%540.0%25
24BMW430.0%-31.7%630.1%23
25AUDI410.0%46.4%280.0%29
26TOYOTA340.0%-69.4%1110.1%19
27HONDA250.0%-28.6%350.0%28
28LAND ROVER200.0%-52.4%420.0%26
29CHRYSLER40.0%-55.6%90.0%32
30MAZDA30.0%-76.9%130.0%31
31MITSUBISHI FUSO20.0%-99.3%2750.2%9
32LADA00.0%-100.0%1200.1%17
33PORSCHE00.0%-100.0%20.0%33
34LANCIA00.0%-100.0%20.0%34
OTHERS10.0%-97.1%350.0%

Romania 1997 – models:

PosBrandModel1997%/961996%Pos
1DACIA131075,63467.3%18.0%64,09456.4%1
2DACIAPICKUP15,76214.0%22.7%12,84811.3%3
3DACIANOVA6,1005.4%39.7%4,3663.8%4
4DAEWOONEXIA3,9443.5%-75.4%16,01014.1%2
5ARO241,3521.2%-35.3%2,0891.8%7
6DAEWOOTICO1,2561.1%-58.1%2,9962.6%6
7DAEWOOESPERO1,1591.0%-65.6%3,3683.0%5
8ARO321,0410.9%-19.1%1,2861.1%9
9VWVENTO1,0080.9%3375.9%290.0%48
10DAEWOODAMAS3990.4%new00.0% –
11ROCARTV 15/TV 353950.4%-69.6%1,3001.1%8
12SKODAFELICIA3820.3%-14.5%4470.4%11
13ARO101930.2%-80.3%9800.9%10
14FIATDUCATO1740.2%100.0%870.1%20
15FIATFIORINO1710.2%1800.0%90.0%90
16FORDESCORT1630.1%-7.4%1760.2%15
17FIATUNO1490.1%new00.0% –
18FORDMONDEO1320.1%-26.7%1800.2%14
19VWPOLO1290.1%22.9%1050.1%18
20IVECODAILY1270.1%-59.7%3150.3%12
21MITSUBISHIPAJERO/SHOGUN1190.1%600.0%170.0%70
22RENAULTR191110.1%158.1%430.0%34
23MERCEDESSPRINTER1060.1%3.9%1020.1%19
24AVIAA601030.1%-34.0%1560.1%16
25FORDTRANSIT1030.1%151.2%410.0%35
26VWPASSAT870.1%190.0%300.0%47
27MERCEDESC-CLASS800.1%0.0%800.1%21
28SKODAOCTAVIA770.1%new00.0% –
29MERCEDESSLK730.1%1725.0%40.0%113
30PEUGEOTBOXER710.1%-1.4%720.1%22
31RENAULTEXPRESS690.1%0.0%690.1%24
32FIATBRAVO/BRAVA680.1%new00.0% –
33OPELVECTRA660.1%22.2%540.0%31
34NISSANTERRANO II650.1%85.7%350.0%43
35VWGOLF500.0%61.3%310.0%46
36GAZGAZELLE490.0%133.3%210.0%58
37NISSANALMERA470.0%1466.7%30.0%118
38VWT4440.0%25.7%350.0%42
39KIASPORTAGE430.0%-37.7%690.1%23
40FORDFIESTA420.0%16.7%360.0%41
41HYUNDAILANTRA390.0%-29.1%550.0%30
42PEUGEOT406380.0%111.1%180.0%68
43FORDEXPLORER380.0%245.5%110.0%87
44RENAULTR21380.0%3700.0%10.0%142
45FIATMAREA380.0%new00.0% –
46SKODAFELICIA PICKUP370.0%-27.5%510.0%33
47VOLVOS40/V40370.0%76.2%210.0%59
48FIATPUNTO370.0%164.3%140.0%76
49MERCEDEE-CLASS350.0%-37.5%560.0%29
50FORDSCORPIO350.0%84.2%190.0%63
51HYUNDAISONATA330.0%-49.2%650.1%25
52RENAULTMEGANE330.0%-17.5%400.0%37
53CITROENJUMPER330.0%-2.9%340.0%44
54HYUNDAIACCENT300.0%-74.8%1190.1%17
55JEEPGRAND CHEROKEE290.0%-21.6%370.0%40
56VWCADDY280.0%833.3%30.0%119
57SSANGYONGMUSSO280.0%new00.0% –
58KIASEPHIA260.0%-49.0%510.0%32
59SUZUKIVITARA260.0%-36.6%410.0%36
60RENAULT V.I.B-LINE250.0%-3.8%260.0%51
61AUDIA6250.0%177.8%90.0%91
62KIACLARUS240.0%84.6%130.0%82
63SUZUKIALTO220.0%69.2%130.0%81
64OPELFRONTERA210.0%-67.7%650.1%26
65OPELASTRA200.0%-68.8%640.1%27
66BMW5-SERIES200.0%11.1%180.0%65
67NISSANPATROL200.0%185.7%70.0%95
68KIAAVELLA200.0%185.7%70.0%100
69MERCEDESVITO170.0%21.4%140.0%79
70HONDACR-V170.0%new00.0% –
71BMW3-SERIES160.0%-36.0%250.0%52
72RENAULTLAGUNA160.0%-27.3%220.0%53
73KIABESTA160.0%-15.8%190.0%62
74NISSANPRIMERA150.0%-6.3%160.0%73
75RENAULTTRAFIC150.0%15.4%130.0%80
76DAEWOOLUBLIN150.0%new00.0% –
77SSANGYONGKORANDO140.0%new00.0% –
78JEEPWRANGLER130.0%116.7%60.0%103
79TOYOTARAV4120.0%-69.2%390.0%38
80TOYOTALAND CRUISER 90120.0%-55.6%270.0%49
81KIACERES110.0%57.1%70.0%98
82PEUGEOT106100.0%25.0%80.0%92
83VOLVOS70/V70100.0%new00.0% –
84RENAULTMASTER90.0%-35.7%140.0%78
85PEUGEOT30690.0%28.6%70.0%96
86LAND ROVERRANGE ROVER90.0%125.0%40.0%112
87CITROENBERLINGO90.0%350.0%20.0%126
88VOLVOS90/V9090.0%new00.0% –
89HONDACIVIC80.0%-75.8%330.0%45
90AUDIA480.0%-50.0%160.0%71
91CITROENXANTIA80.0%-20.0%100.0%88
92FORDKA80.0%new00.0% –
93KIAPRIDE80.0%new00.0% –
94VWSHARAN70.0%-12.5%80.0%94
95CITROENXSARA70.0%600.0%10.0%141
96CITROENSAXO60.0%-71.4%210.0%57
97VOLVO900-SERIES60.0%-62.5%160.0%72
98LAND ROVERDEFENDER60.0%-62.5%160.0%74
99NISSANVANETTE60.0%50.0%40.0%111
100AUDIA360.0%new00.0% –
101LAND ROVERDISCOVERY50.0%-77.3%220.0%56
102JEEPCHEROKEE50.0%-54.5%110.0%85
103HYUNDAIH10050.0%-54.5%110.0%86
104PEUGEOTPARTNER50.0%400.0%10.0%147
105OPELCORSA40.0%-78.9%190.0%64
106MERCEDESS-CLASS40.0%-63.6%110.0%84
107BMW7-SERIES40.0%-42.9%70.0%97
108MITSUBISHILANCER40.0%n/a00.0% –
109BMWZ330.0%-75.0%120.0%83
110NISSANSUNNY30.0%-62.5%80.0%93
111TOYOTALAND CRUISER 10030.0%-50.0%60.0%105
112TOYOTAHIACE30.0%-25.0%40.0%114
113NISSANSERENA30.0%50.0%20.0%132
114HYUNDAISCOUPE30.0%200.0%10.0%146
115MITSUBISHICARISMA30.0%new00.0% –
116NISSANDATSUN30.0%new00.0% –
117MITSUBISHI FUSOCANTER20.0%-99.3%2750.2%13
118PEUGEOT20520.0%-90.9%220.0%54
119MITSUBISHIL20020.0%-90.0%200.0%61
120TOYOTACOROLLA20.0%-88.9%180.0%66
121VOLVO400-SERIES20.0%-88.2%170.0%69
122TOYOTACARINA20.0%-85.7%140.0%77
123MAZDA32320.0%-66.7%60.0%102
124AUDIA820.0%-33.3%30.0%116
125VWLT20.0%0.0%20.0%120
126CHRYSLERVOYAGER20.0%0.0%20.0%124
127RENAULTSAFRANE20.0%100.0%10.0%135
128RENAULTESPACE20.0%100.0%10.0%136
129OPELTIGRA20.0%n/a00.0% –
130RENAULTKANGOO20.0%new00.0% –
131FORDMAVERICK10.0%-96.2%260.0%50
132RENAULTCLIO10.0%-94.4%180.0%67
133MERCEDESUNIMOG10.0%-90.0%100.0%89
134CITROENZX10.0%-85.7%70.0%99
135OPELOMEGA10.0%-83.3%60.0%104
136FIATTEMPRA10.0%-80.0%50.0%107
137MAZDAXEDOS 610.0%-80.0%50.0%108
138CHRYSLERNEON10.0%-75.0%40.0%109
140CHRYSLERSTRATUS10.0%-66.7%30.0%115
141HYUNDAIGALLOPER10.0%-50.0%20.0%125
142MITSUBISHISPACE WAGON10.0%-50.0%20.0%130
143NISSANMAXIMA10.0%-50.0%20.0%131
144PEUGEOT80610.0%-50.0%20.0%133
145FIATN/K10.0%n/a00.0% –
146CITROENJUMPY10.0%new00.0% –
147HYUNDAIH-110.0%new00.0% –
148MERCEDESV-CLASS10.0%new00.0% –
149NISSANECO-T10.0%new00.0% –
150RENAULTTWINGO10.0%new00.0% –
151LADASAMARA00.0%-100.0%620.1%28
152LADARIVA00.0%-100.0%380.0%39
153NISSANMICRA00.0%-100.0%220.0%55
154LADANIVA00.0%-100.0%200.0%60
155VOLVO800-SERIES00.0%-100.0%140.0%75
156MERCEDESSL-CLASS00.0%-100.0%70.0%101
157PEUGEOT40500.0%-100.0%50.0%106
158SUZUKIBALENO00.0%-100.0%40.0%110
159MERCEDESG-WAGEN00.0%-100.0%30.0%117
160RENAULTR500.0%-100.0%20.0%121
161PEUGEOT60500.0%-100.0%20.0%122
162PORSCHE91100.0%-100.0%20.0%123
163HONDALEGEND00.0%-100.0%20.0%127
164LANCIAK00.0%-100.0%20.0%128
165MAZDA62600.0%-100.0%20.0%129
166SUZUKISJ/SAMURAI00.0%-100.0%20.0%134
167CITROENC1500.0%-100.0%10.0%137
168TOYOTASTARLET00.0%-100.0%10.0%138
169CITROENEVASION00.0%-100.0%10.0%140
170TOYOTACAMRY00.0%-100.0%10.0%143
171BMW8-SERIES00.0%-100.0%10.0%144
172FIATSCUDO00.0%-100.0%10.0%145
173TOYOTAHILUX00.0%-100.0%10.0%148

Source: Manufacturers

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