Romania 1996: Dacia crosses 70% share milestone in market above 100.000 units
The Dacia 1310 holds 56.4% of the Romanian market in 1996.
The Romanian new car market gains a sturdy 22% year-on-year in 1996 to cross the 100.000 annual unit-mark for what we believe is the first time in history at 113.608 units. Our records for Romania go back to 1985. Dacia (+25.3%) outpaces the market to surpass the 70% share milestone at 71.6%, while Daewoo (+22.5%) also improves to 19.7% share whereas Aro (-20.4%) drops over two percentage points of share to 3.8%. Still, these three manufacturers account for a whopping 95.1% of all cars sold in the country in 1996.
Model-wise, the Dacia 1310 (+12.7%) fails to match the market growth but easily stays in the driving seat at 56.4% share. The culprit is the new Dacia Nova, landing directly at #4 overall for the year but with a rather disappointing 3.8% share. The Daewoo Nexia (+30.4%) remains in 2nd place above the Dacia Pickup (+60.9%), the latter surging to 11.3% share. Daewoo completes the Top 6 with the Espero and Tico.
Previous year: Romania 1995: Dacia 1310 above 60% share
Full Year 1996 Top 35 All-brands and Top 155 All-models vs. Full Year 1995 figures below.