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Thailand 1995: Toyota Hilux claws back to #1 for 313 sales, market above 1/2 million for the first time

The Toyota Hilux edges past the Isuzu Faster to #1 in Thailand in 1995.

The Thai new vehicle market leaps up 17% year-on-year in 1995 to reach 530.469 units, believed to be its first time above the half-million mark. Brand leaders Toyota (+25.9%), Isuzu (+19.9%) and Nissan (+35.2%) all outpace the market to hit 30.1%, 19.9% and 16.6% share respectively, adding up to exactly 2/3 of the market vs. 61.7% last year. Mitsubishi (-3.2%), Honda (+0.3%) and Mazda (+4.1%) follow but all underperform, while Ford (+68.9%) and Mercedes (+21.2%) stand out in the remainder of the Top 10.

Model-wise, the Toyota Hilux (+29.5%) manages to claw its way past the Isuzu Faster/Rodeo (+21%) for just 313 units at 18.8% share vs. 18.7%, with the Nissan Big M (+26.8%) and Mitsubishi L200 (+14.9%) faithful to their ranking to ensure the Top 4 is 100% pickups. The Toyota Corolla (+13.6%) remains the most popular car above the Honda Civic (+1.5%) and Mitsubishi Lancer (-24.3%). The Mazda Thunder (+22.4%) is the 5th pickup in the Top 8 and the Nissan Sunny (+1357%) breaks into the Top 10.

Previous post: Thailand 1992-1994: Isuzu Faster/Rodeo dominates, market up 83.5%

Full Year 1995 Top 30 All-brands and Top 130 All-models vs. Full Year 1994 figures below.

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