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Mexico 1993: Beetle reclaims top spot, Volkswagen above 30% share

The VW Beetle is back to #1 in Mexico in 1993.

Bit of a hiccup for new light vehicle sales in Mexico at -14.4% in 1993 to just 544.141 registrations. Brand leader Volkswagen (+5.2%) defies the odds and surges to a 30.1% market share, leaving Nissan (-13.1%) and Dodge (-29.4%) in the dust at 22.1% and 15.1% share respectively. Chevrolet (-8.9%) passes Ford (-29.7%) to climb to #4, both carmakers holding roughly 10% of the Mexican market. Jeep (+100.6%), Cadillac (+99.5%) and Plymouth (+84%) also score spectacular gains. Model-wise, the VW Beetle (+13.4%), called Sedan in Mexico and nicknamed Vocho, reclaims the title with 17.9% share and snapping the largest annual volume in Mexican history according to our records (97.539). The Nissan Tsuru/Sentra (-13.2%) roughly matches the market for a stable 15.3% share while the Ford F-Series (-34.9%) falls off a cliff but remains in third place. Below the VW Jetta (+9.5%) up 3 spots to #4, the Chevrolet Cavalier (+21.5%) posts the largest gain in the Top 10 and soars 5 ranks to #5.

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Full Year 1993 Top 15 All-brands and Top 50 All-models below.

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