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Malaysia 1993: Wira joins Saga, lifts Proton share to record 58.5%

The Proton Saga Iswara is #1 again in Malaysia.

After falling a painful -19.5% in 1992, the Malaysian new car market bounces back somewhat in 1993 at +7.5% to 151.776 units. Local carmaker Proton continues to progress at a splendid +20.4%, leading to a record 58.5% market share only 8 years after the brand’s creation in 1985. In contrast, Toyota (-13.7%), Nissan (-6.9%) and Honda (-1.9%) all lose ground and significant market share at 7.6%, 7.3% and 5.8% respectively. Mazda (+9.6%), Daihatsu (+5.4%) and Mitsubishi (+5.4%) progress but Ford (-31.7%) and Isuzu (-13.7%) freefall while Mercedes (+25.9%) brilliantly breaks into the Top 10.

Model-wise, after 8 years of solo career, the Proton Saga (-34.4%) remains in pole position but loses over 20 percentage points of market share at 31.9%, and is now joined by the much more modern Proton Wira, landing directly at #2 with 26.6% of the Malaysian market. The Honda Accord (+33.3%) is back to the title of #1 foreigner at #3 overall, distancing the Toyota Corolla (-28.5%), Nissan Sunny (-30.2%) and Honda Civic (-30%) just as the Nissan Vanette (-0.6%) and Daihatsu Charade (stable) climb to #7 and #9 respectively.

Previous year: Malaysia 1992: Proton Saga Iswara up to record 52.2% share in market down -19.5%

Full Year 1993 Top 20 All-brands and Top 85 All-models vs. Full Year 1993 figures below.

Malaysia 1993 – brands:

PosBrand1993%/921992%Pos
1PROTON88,73258.5%20.4%73,70452.2%1
2TOYOTA11,4737.6%-13.7%13,2949.4%2
3NISSAN11,0327.3%-6.9%11,8508.4%3
4HONDA8,7995.8%-1.9%8,9716.4%4
5DAIHATSU8,3275.5%5.4%7,8975.6%5
6FORD5,0623.3%-31.7%7,4065.2%6
7MITSUBISHI3,2722.2%5.4%3,1052.2%8
8MAZDA3,0282.0%9.6%2,7642.0%9
9ISUZU2,8541.9%-13.7%3,3082.3%7
10MERCEDES-BENZ1,2820.8%25.9%1,0180.7%13
11SUZUKI1,2790.8%-25.2%1,7101.2%10
12VOLVO1,1530.8%-14.6%1,3501.0%11
13MITSUBISHI FUSO1,0000.7%-22.7%1,2940.9%12
14PEUGEOT9620.6%87.5%5130.4%17
15BMW9070.6%-10.1%1,0090.7%14
16CITROEN7260.5%26.0%5760.4%16
17SUBARU7060.5%-1.7%7180.5%15
18LAND ROVER3500.2%-26.2%4740.3%18
19RENAULT3180.2%191.7%1090.1%20
20AUDI2760.2%70.4%1620.1%19
21CHRYSLER1180.1%new00.0% –
22LEXUS10.0%n/a00.0% –
 –OTHERS1190.1%2875.0%40.0% –

Malaysia 1993 – models:

PosBrandModel1993%/921992%Pos
1PROTONSAGA48,38331.9%-34.4%73,70452.2%1
2PROTONWIRA40,34926.6%new00.0% –
3HONDAACCORD5,1033.4%33.3%3,8272.7%6
4TOYOTACOROLLA4,4112.9%-28.5%6,1684.4%2
5NISSANSUNNY3,8872.6%-30.2%5,5693.9%3
6HONDACIVIC3,5442.3%-30.0%5,0643.6%4
7NISSANVANETTE3,4622.3%-0.6%3,4832.5%8
8DAIHATSUDELTA3,2162.1%-12.3%3,6652.6%7
9DAIHATSUCHARADE2,7501.8%0.0%2,7501.9%11
10TOYOTAHIACE2,7391.8%254.3%7730.5%25
11MITSUBISHIPAJERO2,6891.8%21.7%2,2101.6%12
12TOYOTALITEACE2,6101.7%-40.4%4,3813.1%5
13ISUZUELF1,9281.3%-4.5%2,0181.4%13
14FORDLASER1,9141.3%-36.3%3,0062.1%9
15FORDECONOVAN1,7181.1%-37.7%2,7562.0%10
16NISSANSENTRA1,5281.0%39.2%1,0980.8%16
17MAZDAE-SERIES1,3340.9%-4.3%1,3941.0%14
18DAIHATSUHIJET1,1430.8%7.1%1,0670.8%17
19MERCEDES-BENZMID-SERIES1,1220.7%22.6%9150.6%20
20MAZDA3231,0950.7%19.9%9130.6%21
21FUSOCANTER1,0000.7%-22.7%1,2940.9%15
22PEUGEOT4059120.6%85.7%4910.3%33
23NISSANCABSTAR8660.6%-6.8%9290.7%19
24FORDTELSTAR7830.5%-18.7%9630.7%18
25TOYOTAHILUX7180.5%18.9%6040.4%30
26SUBARUE10/E126580.4%-1.9%6710.5%28
27NISSANBLUEBIRD5950.4%143.9%2440.2%44
28VOLVO200-SERIES5760.4%-36.0%9000.6%22
29TOYOTALAND CRUISER 1005630.4%-32.8%8380.6%23
30CITROENZX5390.4%51.4%3560.3%36
31BMW3-SERIES5320.4%-25.1%7100.5%26
32SUZUKIJIMNY5060.3%-25.3%6770.5%27
33DAIHATSUCITIVAN5000.3%267.6%1360.1%52
34MITSUBISHIL3004860.3%-37.3%7750.5%24
35SUZUKIVITARA4520.3%-25.4%6060.4%29
36VOLVO900-SERIES4360.3%38.0%3160.2%38
37ISUZUTROOPER4320.3%-19.7%5380.4%31
38TOYOTACORONA4250.3%-18.1%5190.4%32
39ISUZUFARGO3870.3%-3.5%4010.3%35
40NISSANURVAN3690.2%55.7%2370.2%46
41MAZDA6263610.2%49.8%2410.2%45
42BMW5-SERIES3230.2%23.8%2610.2%42
43RENAULTR193180.2%191.7%1090.1%56
44DAIHATSUMIRA2860.2%new00.0% –
45FORDWAGON2840.2%1.1%2810.2%40
46AUDIA42760.2%70.4%1620.1%50
47LAND ROVERDEFENDER2710.2%-36.8%4290.3%34
48NISSANCEFIRO2600.2%-8.5%2840.2%39
49DAIHATSUFEROZA2270.1%-10.3%2530.2%43
50FORDTRADER2060.1%15.7%1780.1%49
51DAIHATSUSPACER VAN2020.1%676.9%260.0%66
52SUZUKIFUTURA2000.1%28.2%1560.1%51
53CITROENBX1720.1%-7.5%1860.1%48
54MERCEDES-BENZS-CLASS1600.1%55.3%1030.1%57
55FORDSPECTRON1570.1%-29.3%2220.2%47
56VOLVO800-SERIES1370.1%new00.0% –
57MAZDAB-SERIES1270.1%11.4%1140.1%55
58HONDALEGEND1240.1%933.3%120.0%69
59SUZUKISWIFT1210.1%-55.4%2710.2%41
60CHRYSLERCHEROKEE1180.1%new00.0% –
61ISUZUPICKUP1070.1%-69.5%3510.2%37
62MITSUBISHIGALANT970.1%-19.2%1200.1%54
63NISSANSAFARI620.0%1966.7%30.0%72
64BMW7-SERIES520.0%36.8%380.0%62
65PEUGEOT505500.0%127.3%220.0%67
66MAZDAMAZDA MPV480.0%0.0%480.0%59
67SUBARULEONE480.0%2.1%470.0%60
68LAND ROVERDISCOVERY450.0%55.2%290.0%64
69MAZDAT-SERIES440.0%-10.2%490.0%58
70LAND ROVERRANGE ROVER340.0%112.5%160.0%68
71HONDAPRELUDE150.0%-63.4%410.0%61
72CITROENXM150.0%-55.9%340.0%63
73MAZDA121120.0%new00.0% –
74HONDABEAT90.0%new00.0% –
75TOYOTAN/K50.0%-16.7%60.0%70
76VOLVO700-SERIES40.0%-97.0%1340.1%53
77MAZDAN/K40.0%n/a00.0% –
78MAZDAMX-530.0%-40.0%50.0%71
79DAIHATSUAPPLAUSE30.0%new00.0% –
80HONDAINSPIRE20.0%-92.6%270.0%65
81NISSANPATROL20.0%-33.3%30.0%74
82HONDACR-X20.0%new00.0% –
83TOYOTACROWN10.0%-66.7%30.0%73
84TOYOTACELICA10.0%0.0%10.0%76
85LEXUSLEXUS10.0%new00.0% –
86NISSAN200 SX10.0%new00.0% –
87TOYOTACAMRY00.0%-100.0%10.0%75

Source: Manufacturers

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