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Malaysia 1993: Wira joins Saga, lifts Proton share to record 58.5%

The Proton Saga Iswara is #1 again in Malaysia.

After falling a painful -19.5% in 1992, the Malaysian new car market bounces back somewhat in 1993 at +7.5% to 151.776 units. Local carmaker Proton continues to progress at a splendid +20.4%, leading to a record 58.5% market share only 8 years after the brand’s creation in 1985. In contrast, Toyota (-13.7%), Nissan (-6.9%) and Honda (-1.9%) all lose ground and significant market share at 7.6%, 7.3% and 5.8% respectively. Mazda (+9.6%), Daihatsu (+5.4%) and Mitsubishi (+5.4%) progress but Ford (-31.7%) and Isuzu (-13.7%) freefall while Mercedes (+25.9%) brilliantly breaks into the Top 10.

Model-wise, after 8 years of solo career, the Proton Saga (-34.4%) remains in pole position but loses over 20 percentage points of market share at 31.9%, and is now joined by the much more modern Proton Wira, landing directly at #2 with 26.6% of the Malaysian market. The Honda Accord (+33.3%) is back to the title of #1 foreigner at #3 overall, distancing the Toyota Corolla (-28.5%), Nissan Sunny (-30.2%) and Honda Civic (-30%) just as the Nissan Vanette (-0.6%) and Daihatsu Charade (stable) climb to #7 and #9 respectively.

Previous year: Malaysia 1992: Proton Saga Iswara up to record 52.2% share in market down -19.5%

Full Year 1993 Top 20 All-brands and Top 85 All-models vs. Full Year 1993 figures below.

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