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Malaysia 1992: Proton Saga up to record 52.2% share in market down -19.5%

The new model lifts the Proton Saga Iswara to a stratospheric 52.2% share at home.

The Malaysian new car market hits the brakes in 1992 at -19.5% year-on-year to just 141.236 registrations. However local behemoth Proton and its sole nameplate the Saga, now called Saga Iswara, only drop -5.6% and as a result break the symbolic 50% market share milestone for the first time at 52.2%. That’s almost 6 times as many registrations as #2 Toyota (-31%). Nissan (-33.2%) and Honda (-26.3%) hold onto the #3 and #4 spot respectively, while Daihatsu (-25.2%) makes the Top Five 100% Asian by knocking Ford (-38.8%) down to #6. Mazda (-46.9%), Mitsubishi (-41.1%) and Isuzu (-34.2%) are hit particularly hard.

In the models ranking, the Toyota Corolla (+16.9%) ignores the surrounding gloom to leap up 5 spots to #2 overall, however only selling 12 times less than the Saga. The Nissan Sunny (+1.6%) and Honda Civic (-1.7%) make it 3 compact Japanese in the Top 4 with the Toyota Liteace (-29.7%) rounding up the Top 5 ahead of the Honda Accord (-45%). Note the arrival of the Citroen ZX at #36.

Previous year: Malaysia 1991: Proton Saga improves to 44.5% share

Full Year 1992 Top 20 All-brands and Top 83 All-models vs. Full Year 1991 figures below.

Malaysia 1992 – brands:

PosBrand1992%/911991%Pos
1PROTON73,70452.2%-5.6%78,05844.5%1
2TOYOTA13,2949.4%-31.0%19,27911.0%2
3NISSAN11,8508.4%-33.2%17,73710.1%3
4HONDA8,9716.4%-26.3%12,1706.9%4
5DAIHATSU7,8975.6%-25.2%10,5516.0%6
6FORD7,4065.2%-38.8%12,0946.9%5
7ISUZU3,3082.3%-34.2%5,0252.9%9
8MITSUBISHI3,1052.2%-41.1%5,2763.0%7
9MAZDA2,7642.0%-46.9%5,2073.0%8
10SUZUKI1,7101.2%-26.9%2,3401.3%10
11VOLVO1,3501.0%-15.9%1,6050.9%11
12MITSUBISHI FUSO1,2940.9%36.9%9450.5%14
13MERCEDES-BENZ1,0180.7%-28.7%1,4270.8%13
14BMW1,0090.7%31.4%7680.4%15
15SUBARU7180.5%-50.5%1,4510.8%12
16CITROEN5760.4%33.3%4320.2%17
17PEUGEOT5130.4%37.2%3740.2%18
18LAND ROVER4740.3%-12.5%5420.3%16
19AUDI1620.1%3.8%1560.1%19
20RENAULT1090.1%84.7%590.0%20
21LEXUS00.0%-100.0%30.0%21
 –OTHERS40.0%-69.2%130.0% –

Malaysia 1992 – models:

PosBrandModel1992%/911991%Pos
1PROTONSAGA73,70452.2%-5.6%78,05844.5%1
2TOYOTACOROLLA6,1684.4%16.9%5,2763.0%7
3NISSANSUNNY5,5693.9%1.6%5,4833.1%6
4HONDACIVIC5,0643.6%-1.7%5,1502.9%8
5TOYOTALITEACE4,3813.1%-29.7%6,2333.6%5
6HONDAACCORD3,8272.7%-45.0%6,9624.0%3
7DAIHATSUDELTA3,6652.6%-26.7%4,9992.8%9
8NISSANVANETTE3,4832.5%-52.7%7,3644.2%2
9FORDLASER3,0062.1%-12.7%3,4442.0%12
10FORDECONOVAN2,7562.0%-56.9%6,3883.6%4
11DAIHATSUCHARADE2,7501.9%0.0%2,7501.6%14
12MITSUBISHIPAJERO2,2101.6%-19.6%2,7501.6%15
13ISUZUELF2,0181.4%-42.7%3,5192.0%11
14MAZDAE-SERIES1,3941.0%-54.2%3,0451.7%13
15FUSOCANTER1,2940.9%36.9%9450.5%27
16NISSANSENTRA1,0980.8%-58.4%2,6411.5%16
17DAIHATSUHIJET1,0670.8%-33.4%1,6020.9%20
18FORDTELSTAR9630.7%-23.6%1,2610.7%22
19NISSANCABSTAR9290.7%12.5%8260.5%29
20MERCEDES-BENZMID-SERIES9150.6%-23.8%1,2010.7%23
21MAZDA3239130.6%-43.5%1,6160.9%19
22VOLVO200-SERIES9000.6%-11.8%1,0200.6%26
23TOYOTALAND CRUISER 1008380.6%-57.8%1,9871.1%18
24MITSUBISHIL3007750.5%-67.6%2,3911.4%17
25TOYOTAHIACE7730.5%-79.6%3,7822.2%10
26BMW3-SERIES7100.5%113.9%3320.2%46
27SUZUKIJIMNY6770.5%-20.4%8500.5%28
28SUBARUE10/E126710.5%-50.6%1,3590.8%21
29SUZUKIVITARA6060.4%22.4%4950.3%35
30TOYOTAHILUX6040.4%-24.5%8000.5%30
31ISUZUTROOPER5380.4%-24.0%7080.4%31
32TOYOTACORONA5190.4%-56.3%1,1880.7%25
33PEUGEOT4054910.3%44.0%3410.2%45
34LAND ROVERDEFENDER4290.3%-6.1%4570.3%36
35ISUZUFARGO4010.3%-10.9%4500.3%37
36CITROENZX3560.3%new00.0% –
37ISUZUPICKUP3510.2%0.9%3480.2%43
38VOLVO900-SERIES3160.2%19.2%2650.2%49
39NISSANCEFIRO2840.2%-32.4%4200.2%38
40FORDWAGON2810.2%205.4%920.1%53
41SUZUKISWIFT2710.2%-54.5%5960.3%33
42BMW5-SERIES2610.2%-31.1%3790.2%41
43DAIHATSUFEROZA2530.2%-78.9%1,2000.7%24
44NISSANBLUEBIRD2440.2%-40.9%4130.2%39
45MAZDA6262410.2%-34.9%3700.2%42
46NISSANURVAN2370.2%-53.8%5130.3%34
47FORDSPECTRON2220.2%-62.9%5990.3%32
48CITROENBX1860.1%-45.9%3440.2%44
49FORDTRADER1780.1%-42.6%3100.2%48
50AUDIA41620.1%3.8%1560.1%51
51SUZUKIFUTURA1560.1%-60.9%3990.2%40
52DAIHATSUCITIVAN1360.1%new00.0% –
53VOLVO700-SERIES1340.1%-58.1%3200.2%47
54MITSUBISHIGALANT1200.1%0.0%1200.1%52
55MAZDAB-SERIES1140.1%48.1%770.0%56
56RENAULTR191090.1%84.7%590.0%59
57MERCEDES-BENZS-CLASS1030.1%-41.8%1770.1%50
58MAZDAT-SERIES490.0%-31.9%720.0%58
59MAZDAMAZDA MPV480.0%182.4%170.0%67
60SUBARULEONE470.0%-48.9%920.1%54
61HONDAPRELUDE410.0%5.1%390.0%62
62BMW7-SERIES380.0%-33.3%570.0%60
63CITROENXM340.0%-61.4%880.1%55
64LAND ROVERDISCOVERY290.0%-46.3%540.0%61
65HONDAINSPIRE270.0%237.5%80.0%71
66DAIHATSUSPACER VAN260.0%new00.0% –
67PEUGEOT505220.0%-33.3%330.0%63
68LAND ROVERRANGE ROVER160.0%-48.4%310.0%64
69HONDALEGEND120.0%33.3%90.0%70
70TOYOTAN/K60.0%-14.3%70.0%72
71MAZDAMX-550.0%-50.0%100.0%69
72NISSANSAFARI30.0%-96.0%750.0%57
73TOYOTACROWN30.0%-50.0%60.0%73
74NISSANPATROL30.0%200.0%10.0%76
75TOYOTACAMRY10.0%new00.0% –
76TOYOTACELICA10.0%new00.0% –
77MERCEDES-BENZC-CLASS00.0%-100.0%290.0%65
78MERCEDES-BENZN/K00.0%-100.0%200.0%66
79MITSUBISHIKIITJUSER00.0%-100.0%140.0%68
80LEXUSLEXUS00.0%-100.0%30.0%74
81HONDACR-X00.0%-100.0%20.0%75
82MITSUBISHIL20000.0%-100.0%10.0%77
83NISSAN200 SX00.0%-100.0%10.0%78

Source: Manufacturers

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