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Ireland 1992: Ford (+3.5%) advances past Toyota (-5%)

The new generation Escort helps Ford to #1 brand in Ireland.

New car sales in Ireland edge up 0.9% year-on-year in 1992 to 68.359. This year Ford (+3.5%) overtakes Toyota (-5%) to snap the brands pole position, while Opel (+15.8%) is back above Nissan (-5.3%) to return on the podium. Below, VW/Audi (+5.1%), Mazda (+1.1%) and Peugeot (+2.1%) camp on their 1991 rankings while Renault (+7.2%) is up one spot to #8 and Honda (+17%) breaks into the Top 10.

Previous year: Ireland 1991: Nissan (+2.1%) survives in market down -16.6%

Full Year 1992 Ireland Top 35 All-brands vs. Full Year 1991 figures below.

Ireland 1992 – brands:

PosBrand1992%/911991%Pos
1Ford  10,00814.6%3.5%9,67414.3%2
2Toyota9,96514.6%-5.0%10,49415.5%1
3Opel8,11111.9%15.8%7,00210.3%4
4Nissan7,94111.6%-5.3%8,38712.4%3
5VW-Audi6,0428.8%5.1%5,7508.5%5
6Mazda4,1346.0%1.1%4,0906.0%6
7Peugeot3,3995.0%2.1%3,3284.9%7
8Renault  2,9024.2%7.2%2,7074.0%9
9Mitsubishi2,8834.2%3.9%2,7744.1%8
10Honda2,3433.4%17.0%2,0023.0%11
11Fiat  2,1213.1%3.7%2,0463.0%10
12Volvo1,3041.9%-8.7%1,4292.1%12
13Citroen1,1571.7%16.9%9901.5%13
14Daihatsu8541.2%-11.4%9641.4%14
15Subaru7691.1%-3.5%7971.2%18
16BMW7671.1%-5.8%8141.2%16
17Suzuki7171.0%-8.4%7831.2%19
18Mercedes7021.0%-12.7%8041.2%17
19Rover5970.9%-30.2%8551.3%15
20Seat4360.6%7.1%4070.6%20
21Hyundai3200.5%28.0%2500.4%23
22Saab2260.3%24.9%1810.3%24
23Alfa Romeo2180.3%-25.6%2930.4%21
24Lada890.1%-38.6%1450.2%25
25Lancia860.1%-31.2%1250.2%26
26Proton360.1%-52.0%750.1%27
27Isuzu270.0%-90.6%2880.4%22
28Yugo220.0%-68.6%700.1%28
29Lexus210.0%16.7%180.0%31
30Jaguar200.0%-4.8%210.0%30
31Skoda60.0%-82.4%340.1%29
32FSO20.0%-84.6%130.0%32
33Talbot10.0%-90.0%100.0%33
34Porsche00.0%-100.0%10.0%34
35Rolls-Royce00.0%-100.0%10.0%35
 –Others1330.2%4.7%1270.2% –

Source: SIMI

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